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Cantieri di Pisa charting a roadmap to success

Leaders / yachtstyle2020

Cantieri di Pisa charting a roadmap to success

February 6, 2025
12:14 pm

Cantieri di Pisa owner Enrico Gennasio and CEO Marco Massabò reveal the ambitious course followed by the historic Italian shipyard, now celebrating its 80th anniversary.
Interview: Gael Burlot; Photos: Cantieri di Pisa

Chief Designer Antonio Luxardo (left), CEO Marco Massabò (middle) and owner Enrico Gennasio (right)

The renowned Cantieri di Pisa historic Italian shipyard, founded in 1945 in Pisa, Tuscany, began as a production and repair facility for small boats, before growing to larger-scale production, from which its reputation grew. It was bought by today’s owner Enrico Gennasio in 2021, after a period of closure.

The new era of Cantieri di Pisa has been marked by robust growth and passionate aspirations under Gennasio’s ownership, Marco Massabò’s day-to-day leadership and last year’s appointment of Antonio Luxardo – co-founder of Optima Design – as Chief Designer.

This new chapter has commenced with the introduction of a new range of motoryachts with three series blending traditional elements that respectfully nod to Cantieri di Pisa heritage, with contemporary touches. The Pisa yard continues to promise the highest quality of builds, aided by the abundance of quality marine suppliers in the vicinity.

Tell us about your background, how you ventured into the shipyard business by acquiring Cantieri di Pisa in 2021, and your directions since then.

Enrico Gennasio: We have a strong industrial background since my main business is Lombardy-based Alfagomma Group, which operates globally in the production of integrated systems for industrial and hydraulic fluids, employs close to 5,000 people and has had a presence in the Asia Pacific Rim since 1989.

It’s a group with a very strong engineering background because of the high technology required in the sector. Alfagomma is vertically integrated, involved not only in product research and development but also in the development, design, research and manufacturing of machinery and equipment. As we construct our own machinery for processing, we keep our technological innovations confidential. Our customer base includes key players with high-content technology in the oil and gas, mining, shipping, shipbuilding and defence sectors.

CGI of the in-build carbon-fibre 80 Veloce (above, CGI render)

Linking a strong industrial background and a very long-held passion for motorboats – being a boat owner since I was 19 – I was given the opportunity to acquire Cantieri di Pisa. I saw this shipyard venture from an owner’s perspective, with a lot of aesthetics needed but often insufficient technical content in the manufacturing.

As my main business is an integrated one where subcontracting is non-existent, I looked further than Cantieri di Pisa and saw that too much of the boating industry relies on subcontracting. From my point of view, this can lead to losing a grip on the progress of a brand’s production and manufactured product technology.

For example, the first boat we designed and have started to manufacture – the fast 80 Veloce – is a fully carbon-fibre boat, which was an exercise in technology, from the construction of the moulds in-house for the hull to the superstructure and every piece of the composite material. That’s the direction we want to go for – we want to be in control of our technology and therefore of our quality and future.

The well-supported hull mould for 80 Veloce

When I acquired the shipyard, Cantieri di Pisa had a fantastic brand image thanks to a brilliant history, iconic name and products. However, it was sitting idle for a few years. To draw a parallel, when you don’t play tennis for three years, no matter how good you were before, you must start again and shake the rust out.

So, we decided to start in a strong way by focusing on refit, prioritising Cantieri di Pisa boats. Over 740 units had been produced historically, so we worked on presenting the ideal refit centre for the existing fleet. We’ve already done quite a few refits of Cantieri di Pisa boats. It was a good ‘warm-up exercise’ for the team and ideal timing for us to fine-tune our organisation.

We’ve made great achievements over the past three years, and we received very encouraging testimonials from satisfied customers. In fact, our shipyard has more requests than it can handle, and we are actively looking at three additional facilities. Currently, we have 50,000sqm of facilities including a 600m-long quay equipped with a 300-tonne travel lift and a 20-tonne crane.

Cantieri di Pisa shipyard and refit facility in January 2025

Simultaneously, we started to design the new-generation Cantieri di Pisa range, which we displayed at the Cannes Yachting Festival and Monaco Yacht Show in September 2024.

During the Cannes Yachting Festival, the vision projected by Cantieri di Pisa really stood out as a ‘comeback’, with the presentation of nine new projects. Some asked whether this might be overly ambitious. How would you respond?

Marco Massabò: We are happy to hear that, as this is the result of a long perseverance, knowing all the resources, shipyard employees and subcontractors mobilised. You can imagine the stress involved; a lot of fine-tuning is needed.

A lot of passion is also needed, you breathe with the shipyard and probably after three years of due diligence, we’ve assessed the problems at the shipyard, with manpower, the facility and suppliers, and we’ve improved those areas. We know managing nine upcoming models is a huge target, but we will manage it step by step and are concentrating on the smaller models first.

Marco Massabò (left) and Enrico Gennasio at the Superyacht Regatta in Barcelona in October 2024

In my view, we can start to focus and manufacture within the 30-50m range – to a maximum of 58m – in Cantieri de Pisa’s shipyard, and for the 60-100m range, outside of Pisa but still in Italy. With our other models like the 38m and the 48m yachts, made in steel, with a superstructure in composite or aluminium, we can find such expertise not only in Italy but also in the Netherlands and in Germany.

I imagine that in the case of a 90m yacht, an order of, say, €120 million, it would take eight months to a year to sign a contract for us, as we are new to this kind of superyacht build. We do have a strong partnership with megayacht builder, the T. Mariotti shipyard, and we would thoroughly assess such a project with them as a consultant.

You spoke of the expansion of production facilities, the historic Polaris and Saturno lines, and the sale of Cantieri di Pisa Custom Division’s first explorer. You also unveiled a third line: Akhir, the previously successful range, now “redesigned to meet the needs of modern owners while staying true to the brand’s historical legacy.” Are these areas progressing well?

Marco Massabò: Cantieri di Pisa had three existing product lines historically linked to names derived from astrology: Polaris, Saturno and Akhir.

CGI of the Polaris 48, a recent addition to a series originally launched in 1961

The Polaris line, a name inherited from the prestigious mythical yacht of the dolce vita era, began in 1961 with a 13.2m cruiser, which became the Super Polaris in 1964 with the introduction of a flybridge. The new Polaris series includes yachts of 38m and 48m, extending to the 60m Super Polaris and even larger sizes.

The adventure began with the 48m steel-hulled voyager with a displacement hull featuring EHPH (Eco High Power Hull) wave-piercing technology for long-range cruising and low fuel consumption, and an aluminium and carbon superstructure.

With this new model, the aim was to preserve the shipyard’s DNA by entering a new voyager-explorer segment, which boasts different proportions and volumes but still maintains the shipyard’s stylistic features such as the ribbon windows, the particular design of the air intakes, and the power.

CGI of the Saturno 56 exterior, a reinterpretation of another classic 1960s Cantieri di Pisa line

The second line, Saturno, is more traditional, derived from a reinterpretation of the lines of the 1960s models, in which the very generous stern, typical of the previous models, has been retained. The main feature of this line is the connection between the beach club, the main deck and the upper deck directly from a transverse external staircase without passing through the interior.

The third line is dedicated to Cantieri di Pisa’s most famous line of yachts, the Akhir, including the 44m completely in carbon-fibre.

How did you decide to ask architect and designer Antonio Luxardo – co-founder of Optima Design – to collaborate with Cantieri di Pisa as Chief Designer?

Enrico Gennasio: During the first three years of my ownership, I spoke with a number of naval architects and designers, and he was the one that seemed most convincing to be able to handle what we need across design for a whole project.

Antonio Luxardo with Enrico Gennasio at the 2024 Cannes Yachting Festival

Design is key because we are involved in luxury items with sexy shapes. Yet design goes beyond aesthetics, it’s the total concept for each project. Antonio is positioned like no other to understand the full DNA of the shipyard and oversee all new projects of the shipyard, or else he would not have been able to present nine new models.

You mentioned heritage, as the shipyard celebrates its 80^th anniversary in 2025. How can you remain faithful to its DNA while evolving into a new era?

Enrico Gennasio: We have significant archives and drawings, since its birth in 1945, not to mention the living testimonials of boats still operating since the shipyard’s launch.

It’s very important to identify what were the reasons for the success of the legacy products of Cantieri di Pisa. Lines like the Akhir were superb in design and quality, with high performance. These yacht characteristics must be the common denominator of Cantieri di Pisa’s strategy for the future.

In the case of the Akhir line, though, it’s certainly challenging to modernise such an iconic product: we must evolve the legacy projects to current requirements of owners without losing their distinguished style that always stood out from others in the industry.

CGI of the in-build Akhir 44, another carbon-fibre in-house build

We don’t want to ever be a mass- or serial-production shipyard. We want to have a limited number of hulls produced every year, paying attention to those fundamental points that are sometimes not in a product made in high numbers. We cannot confuse yachts of this type of size with something like the automotive production process, for instance.

We also want to maintain the flexibility of personalisation that boat owners might naturally require. These specific points are totally underestimated and disregarded by some manufacturers.

At this moment, customer care and after-sales assistance are pretty much unknown in the industry, at least on the Italian manufacturers’ side. If you have a guarantee issue, they don’t even have the facilities to solve the problem. The fact we do refits and want to maintain this service exemplify a shipyard that’s able to be a problem solver.

It should not be possible to buy a US$15-20 million yacht, and then if you face a problem, the manufacturer doesn’t step in to help solve a problem they created. Yet this is the case in the industry right now.

I’ve seen companies in which their legal department receives more attention and resources than, say, the technical or R&D department. This is clearly a sign of disease. Our motto is we endeavour to take a constructive approach to any problem that may arise, and we stand alongside our yacht owners to help with any problems.

How was the feedback from the Cannes and Monaco shows, and where will you continue your roadshows from 2025 to develop internationally?

Enrico Gennasio: I’m extremely positive about the outcome of these two shows for our company. We will continue our roadshows, displaying our products and capabilities between the United States, the Middle East and the Asia-Pacific in 2025. There is no pressure: we plan, crawl and walk. We are interested in any conversation and potential contract anywhere in the world.

At a later stage, we will approach selected markets in a substantial manner, to set up local structures. We can consider a dealer network, for instance. All we need is to have an organisation that can

stand behind our products.

cantieridipisa.com

Benetti expands Asia-Pacific team

Leaders, News / yachtstyle2020

Benetti expands Asia-Pacific team

February 5, 2025
12:31 pm

Matthew Walford has been appointed as Benetti Area Manager for Australia and New Zealand.

Matthew Walford, Benetti Area Manager for Australia and New Zealand

Benetti has announced the appointment of Matthew Walford as its Area Manager for Australia and New Zealand, effective February 1, 2025. “I am honoured to have been appointed, and I look forward to contributing to the continuing growth story in this region,” Walford said.

Benetti described Australia and New Zealand as “a rapidly expanding and strategically important market for the shipyard”.

Daniela Petrozzi, Benetti Sales Director, said: “Matthew has notable relevant experience and regional market knowledge that is strategically valuable for Benetti. We look forward to strengthening our service and client relationships in this important market.”

Boasting over two decades of industry experience including expertise in new build, brokerage and refit, Walford was most recently CEO of d’Albora Marine, running Azimut’s sales business in Australia for the past seven years.

Since 2003, he has represented several other leading European motoryacht builders as Sales Broker at Chapman Marine Group, and Senior Broker at CRS Yachts and later Ray White Marine. Walford’s other roles included Business Development Manager for aluminium shipbuilder Austal Oceanfast.

Founded in 1873, Benetti is part of the Azimut-Benetti Group and builds yachts from 34-44m in composite materials, and from 37m to over 100m in steel and aluminium.

benettiyachts.com

Yann Martinie de Maisonneuve carves a destiny in Sulawesi

Leaders / yachtstyle2020

Yann Martinie de Maisonneuve carves a destiny in Sulawesi

January 29, 2025
12:42 pm

Smitten by the traditional double-masted phinisi sailing yachts of Indonesia, French marine carpenter Yann Martinie de Maisonneuve journeyed from his first self-designed wooden hull to co-founding Pacific High bespoke yacht maker and charter company.
Words: Andrew Dembina

Yann Martinie de Maisonneuve, co-founder and Director of Pacific High; Photo: Sarah Bakkas

“The line is not so stable here, it could cut out, so don’t worry if it does – it happens,” Yann Martinie de Maisonneuve mentions at the start of our conference call, in December 2024. The co-founder and Director of Pacific High, the luxury phinisi builder and customised-charter company, was speaking in South Sulawesi, while moving forward with his latest hull, Sanya, in the company’s shipyard in Bira.

This in-build Indonesian phinisi sailing yacht is Martinie de Maisonneuve’s sixth all-hardwood sailing yacht, built with traditional materials, methods and craftsmen as a starting point – with modifications for its performance and passenger experience – and is rooted in his accumulated, hands-on knowledge of crafting yachts there from 2009.

“I started to build my first boat two weeks after arriving,” he said. “It took nine months to launch and sail her away, and the same time to learn the Indonesian language. It is very important to be able to communicate effectively with all the boat builders, woodworkers, sailors, and engage with the local community. I would like to think that we [now] play a part in Bira to keep the tradition of phinisi boatbuilding alive.

The 36m Sanya, due to join the fleet this summer, in build at the Pacific High shipyard in Bira; Photo: Pacific High

“Bira holds a unique significance as one the few locations in Indonesia where large maritime vessels have been constructed for centuries. This rich tradition fosters a vibrant economy centred around boat building and maritime activities. Our team is composed of multiple generations from this area, including skilled sailors and dedicated carpenters, which cultivates a profound sense of unity and shared purpose.

“Each member of our workforce is deeply committed to their craft, taking immense pride in their contributions. Together, we strive towards a common goal, ensuring that our legacy of excellence in traditional boatbuilding continues to thrive.”

This August, Sanya – a name of Balinese and Sanskrit derivation, meaning The First Ray of Light – is due to be the fourth phinisi hull in the 2018-launched Pacific High fleet. At 36m in length, it will be the second ‘honeymooner’ model with a single ocean-view master suite and a lower-deck cabin, both en suite, as is standard in Pacific High yachts.

The 31m Senja, Pacific High’s first ‘honeymooner’ phinisi in full sail; Photo: Filippo Cesarini

Sanya will be a twin sibling to the 31m Senja (launched in 2021), meaning ‘dusk’ in Indonesian, which is also built with a single suite on the main deck, and designed with full privacy for couples or small families in mind.

“When first discussing the commission to build ‘another Senja’ – one-master-cabin honeymooner, for two to four passengers – we agreed with the owner that we envisioned Sanya becoming the benchmark for our phinisi builds in terms of aesthetics, quality of workmanship, and safety,” said Martinie de Maisonneuve.

“While Senja’s aesthetic is retained in terms of the overall physical layout, most enhancements that take place may not be immediately obvious. Sanya’s length overall is 36m compared to Senja’s 31m, with most of the additional space used for a larger engine room, crew quarters, and storage areas. Sanya will also feature steel masts instead of wooden ones, though the difference will be hardly noticeable – this change was made for improved longevity and easier maintenance.”

The 32m Nataraja (left) and 33m Dewata; Photo: Sarah Bakkas

Pacific High’s other two previously constructed phinisis each have ocean-view suites. Nataraja (Lord of Dance – a form of the Hindu god Shiva), at 32m in length, also has a Deluxe Cabin, plus an open-air dining space with wide panoramas; and 33m Dewata (2023, bearing the name of an Indonesian term meaning Divine Being) has an additional lower-deck cabin, allowing privacy between decks.

Majik, also launched in 2023, at 42m in length, was a commission from a private investor and is not part of the company fleet.

MARITIME PASSION LEADS TO CREATION OF PACIFIC HIGH

Growing up on the scenic coast of western France, Martinie de Maisonneuve’s connection to the ocean was immediate. Pursuing formal training in naval carpentry, a foundation was laid for a career marked by creativity, a keen interest in precision, and respect for traditional shipbuilding.

The alluring main-deck master suite aboard Senja; Photo: Oliver Astrologo

In 2009, when Martinie de Maisonneuve ventured to Bira, the heartland of the country’s phinisi boat-building tradition on the edge of Indonesia’s Banda Sea, after immersing himself in this craft, he began devising ways to harmonise the centuries-old techniques with modern building and design innovations, which are still constantly evolving.

Today, additional key elements of Martinie de Maisonneuve’s take on phinisi building melds fusing the functional and luxurious while remaining fundamentally connected to the cultural and environmental contexts of their operation base, often drawing inspiration from Indonesia’s storied maritime heritage.

For him, a completed phinisi yacht is more than a mode of transportation. “It is a vessel of exploration, comfort, and cultural immersion,” he said.

Zirbad, Yann Martinie de Maisonneuve’s first Bira build, photographed in 2010; Photo: Pacific High

Martinie de Maisonneuve’s first sailboat build in Bira in 2009, Zirbad – meaning The Land Below the Wind, used in Indonesian in reference to the Malaysian and Indonesian stretch of islands dimensions in Borneo and Sulawesi waters – was 22m in length with a beam of 4.5m.

“She was a local lambo – which is very similar to a [single-masted-sailing] sloop,” said Martinie de Maisonneuve. “I sailed her from 2010 to 2015, for about 70,000 nautical miles, first personally and then as a charter operation, before selling her to a private owner.”

Following the years of sailing Zirbad, came his second construction: Nataraja. This 32m phinisi was the first to embody Martinie de Maisonneuve’s true ‘traditional build meets elevated modern comfort’ spirit.

Nataraja’s generous covered dining and lounge areas; Photo: Pacific High

In 2018, a fortuitous crossing of paths with Danish couple, Peter and Charlotte Galsgaard occurred. They fell in love with the charm of phinisi yachts and the seas of Indonesia, during one of Martinie de Maisonneuve’s cruises, and the three brainstormed, which led to an enthusiastic partnership and launch of Pacific High luxury phinisi cruising company.

The elevated revamp of Nataraja and the setting of new service standards got the ball rolling, establishing the fledgling operator’s hull number one.

MEMORABLE CRUISES AND PHINISI-OWNERSHIP PLANS

With the company in progress, the co-founders’ agreed direction for the charter-guest and potential phinisi-owner experience would focus on “client-centricity”, which had the biggest hand in determining the direction of future builds. “Our mission is to deliver highly-personalised yachts, tailored to individual preferences, ensuring exclusivity and satisfaction,” Martinie de Maisonneuve explained.

Cultural insights and lifestyle diversions are options during Pacific High charters; Photo: Sarah Bakkas

Through Pacific High, he pursues the vision of offering guests an authentic connection to some of Asia’s coastal beauty and rich seafaring traditions, while laying the groundwork for an expanded presence across the luxury travel landscape. This has been given solid potential by a strong core team formed since 2018.

Alongside the three co-founders, Johanna Mérer – with extensive experience navigating Indonesian seas and overseeing operations – joined as Partner and Fleet Director. Clarice Jamain, initially General Manager, became Head of Sales and Business Development in January 2025, leveraging her expertise to expand Pacific High’s reach.

Also in January, Fabien Audibert became Pacific High’s new General Manager. With over 20 years of experience in luxury yachting and hospitality, he brings a strong track record in operational and client service excellence.

Guests enjoy a beach massage in Komodo National Park; Photo: Oliver Astrologo

With a comprehensive approach encompassing design, construction, ownership, and management of private luxury yacht charters, Pacific High offers curated travel experiences.

Furthermore, the company has expanded its offerings to include luxury management services and some exploring into seedling propositions that Martinie de Maisonneuve had been researching and begun planning before co-founding Pacific High – including waterfront development and investment, and private aviation services within the Asia-Pacific.

THE SHIPYARD

The Pacific High shipyard in Bira is the first of its kind: a dedicated facility that spans 5,000sqm with an 80m seafront, providing ample space for operations. Capable of accommodating up to four new builds simultaneously, each with a length overall of up to 65m, the shipyard is an impressive phinisi-building site.

Martinie de Maisonneuve, hands-on in the yard with Sanya construction, December 2024; Photo: Pacific High

A one- or two-master cabin yacht takes between 13 to 16 months to build, depending on the level of customisation and changes to the original design while under construction. A 40-50m yacht would take 24 to 28 months.

Looking ahead, Pacific High continues its niche within the traditional yacht-building sector with a new collaboration with Alur Biru Maritim (ABM) – a joint venture between the Korean conglomerate ST International and SLM (Sinarmas LDA Maritime) – a collaboration between Indonesia’s Sinar Mas, owned by the Widjaja family, and France’s Pacemar, owned by the Louis-Dreyfus family, which commissioned Sanya.

“ABM and SLM CEO Matthieu Lavoine sailed with us in Raja Ampat on Senja a few years ago and appreciated our service and yacht experience; starting discussions between us in 2023 and the signing of Sanya in 2024,” said Martinie de Maisonneuve. “Our partnership is strong and we are aiming to build several yachts together, along with other development plans.

The three-phinisi fleet in Raja Ampat; Photo: Lily Rose

“Pacific High’s current objective is to initiate the construction of three large units annually, each exceeding 40m in length. During 2025, we will commence work on a new 54m superyacht, while also engaging in discussions regarding two additional models measuring 43 and 49m.”

For personal commissions, Martinie de Maisonneuve mentioned Pacific High does not confine itself to targeting a specific market.

“Instead, we focus on individuals who value the yachting lifestyle and seek investments that are not only enjoyable but also financially viable. Our clients typically envision their yachts as dual-purpose assets generating revenue through our cruise operations while providing them with the opportunity to indulge in several weeks of leisure on board each year.”

VISION FOR 2025 AND BEYOND

While the imminent arrival of Sanya solidifies Pacific High’s fleet with a second honeymooners’ hull, and Martinie de Maisonneuve and Pacific High are currently also working on conceptualisation of larger yachts ranging from 49-64m for client requests, there are also plans to expand charter-operation locations. Thailand, the Philippines and the Maldives are being considered.

“The dream is to bring our boats to these places in the future,” said Martinie de Maisonneuve. “Given the success our yachts are having in Indonesia, we believe it is an opportune moment to expand our operations into Southeast Asia and other strategic locations.

Realistically for 2025, as a strategy, we are focused on establishing partnerships with key local individuals or companies. I believe collaborating with strong local partners is essential for growth and ensuring we deliver the same exceptional experiences [elsewhere]. We are already in talks with potential partners in Thailand and the Maldives.”

The 31m Senja, viewed from the 33m Dewata; Photo: Oliver Astrologo

Additionally, the company is diversifying into waterfront real estate projects, creating exclusive developments that merge oceanfront luxury with sustainable design principles. Leading this charge is Martinie de Maisonneuve, whose entrepreneurial spirit continues to propel Pacific High toward leadership in luxury and hospitality throughout the region.

“By aligning our maritime endeavours with complementary services, we create a multifaceted investment opportunity that appeals to discerning clients who seek both enjoyment and financial returns.” he said. “The year 2025 looks to be an exciting one for us.”

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Paolo Vitelli, 1947-2024

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Paolo Vitelli, 1947-2024

January 2, 2025
7:45 pm

A giant of the luxury yachting industry, the Italian entrepreneur built the family-owned Azimut-Benetti Group into a global leader.

Paolo Vitelli, founder of Azimut and the Azimut-Benetti Group

Paolo Vitelli, who founded Azimut in 1969 and acquired Benetti in 1985, passed away on December 31, 2024, at the age of 77. Vitelli built the Azimut-Benetti Group into one of the world’s biggest builders of luxury yachts. The shipyard announced €1.3 billion in revenue for 2023/2024 and recently topped the Global Order Book for production of 24m-plus yachts for the 25^th successive year.

His daughter Giovanna Vitelli (Leader, January 2023) heads Azimut-Benetti, having succeeded her father as Chair in early 2023, the year Benetti celebrated its 150^th anniversary. In recent years, Paolo Vitelli was also involved in hospitality activities, with the family owning hotels in the mountains of Italy and France.

Born in Turin on October 4, 1947, Vitelli graduated with a degree in Economics and Business in June 1970 after four years of study. In 1969, he created Azimut as a side business to rent out sailing boats. A year later, Dutch shipyard Amerglass appointed Azimut as its dealer in Italy, and others soon followed. Vitelli then moved into production, initially with Amerglass, and Azimut soon made a name for its fibreglass yachts.

In 1985, he bought the Benetti shipyard and created the Azimut-Benetti Group, which currently includes both motoryacht brands, the Lusben refit service and Yachtique design studio.

Vitelli with daughter Giovanna, Chair of Azimut-Benetti since 2023

Today, Azimut builds yachts ranging from 13-44m across the Atlantis, Verve, Fly, S, Seadeck and Grande series. Benetti builds superyachts from 34-108m across the Class, Motopanfilo, Oasis, B.Yond, B.Now, B.Century, B.Loft and Custom families.

The Group has five shipyards in Italy (Avigliana, Savona, Viareggio, Livorno and Fano) and one in Brazil (Itajai), and launched a Corporate Academy in 2023. It has over 2,000 staff, employs more than 4,000 people in related industries, and oversees about 140 points of sale and service worldwide.

Azimut-Benetti’s diversification and investments have included the construction of new marinas in Italy (Varazze, Viareggio and Livorno), Malta (La Valletta) and Russia (Moscow). In 2004, Azimut-Benetti bought into Fraser and acquired 100 per cent ownership by 2017 before selling the brokerage house to US distributor MarineMax in 2019.

In 1997, the President of Italy awarded Vitelli the title of Cavaliere del Lavoro “for having distinguished himself singularly in the shipbuilding industry”. From 1998-2006, Vitelli was President of UCINA (now Confindustria Nautica). He received the ‘Campione della Crescita’ (‘Champions of Growth’) prize for heading the leading Italian company in terms of growth, innovation and globalisation from 2001-2006.

Vitelli was Honorary Consul for Norway from 1974-2018 and a member of the Italian Parliament from 2013-2015.

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Luca Cristino leading Simpson Marine across Asia-Pacific

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Luca Cristino leading Simpson Marine across Asia-Pacific

December 23, 2024
11:34 pm

Having joined Simpson Marine in March 2024, the company’s CEO talks about challenges at a critical time for the regional dealership.

Luca Cristino, CEO, Simpson Marine Group

With four decades of heritage, Simpson Marine stands as a trusted name in yachting in the Asia-Pacific (APAC) region. This legacy has set the foundation for our success and places us in a position of responsibility as we look toward future growth, particularly in expanding the Sanlorenzo APAC division.

My journey so far with Simpson Marine has been one of excitement and learning. From frequent travels to Hong Kong and Asia, to experiencing the region’s diverse cultures and unique approaches to yachting, this has been a professional and personal adventure that will continue with my relocation to Hong Kong in early 2025.

New home base in Hong Kong

My regular travels to Hong Kong and Asia have been transformative. Known as a vibrant centre of global business, the city also represents a gateway to the wider APAC region. Being where our headquarters is based places me right at the heart of our operations, surrounded by our team of talented professionals dedicated to bringing the best of yachting to clients across the region.

My relocation will allow me to stay closer to my team and our customers. Each market has its personality, which makes this role challenging and immensely rewarding.

Luca Cristino (centre) with Simpson Marine’s Nick Stratton (left) and Sanlorenzo Australia’s Joachim Howard (right)

I recently visited our brand-new Sydney office for its Grand Launch event, also featuring the Australia premiere of the Bluegame BGX63, presented alongside two Sanlorenzo yachts. After that, I was with the team at the Hong Kong and Taiwan Boat Shows and visited our Southeast Asian offices before Christmas.

Guiding Simpson Marine’s growth

For Simpson Marine, 2024 was a year of transformation and consolidation, while 2025 will represent a year of robust growth. Our commitment to yachting excellence is now focused on strategic initiatives that honour our 40-year legacy while pushing into uncharted waters.

At the core of this strategy is the Sanlorenzo brand, which has seen an impressive level of recognition and demand within the APAC region. Known for Italian artistry, timeless elegance and innovative design, Sanlorenzo yachts speak to an audience that values refined luxury and exclusivity.

Expanding the brand in this region means more than increasing sales – it involves cultivating an experience that resonates with the unique tastes and aspirations of our clients here. As we expand Sanlorenzo’s presence, we also work closely with two brands from the Group – Bluegame and Nautor Swan.

Completing our portfolio in selected Asian markets is Axopar, a great product for customers wanting to start their yachting adventure easily or to add a stylish chase boat to their larger yachts. This varied portfolio allows us to cater to different tastes and yachting lifestyles, from Sanlorenzo’s bespoke superyachts to Axopar’s sporty, adventurous day and weekend cruisers.

We’re also witnessing a growing demand in our brokerage and superyacht charter divisions, with clients eager to experience the unique beauty of Asia-Pacific and beyond from the sea. Expanding our Sanlorenzo charter fleet will be a key part of charter growth, providing clients with exclusive opportunities to charter the most iconic Sanlorenzo yachts globally.

Preparing for a milestone year

At the close of 2024 and start of 2025, we have several highly anticipated yacht arrivals, each representing our commitment to delivering the best offerings to our clients across Asia-Pacific.

Simpson Marine has been a trusted name in Asia since 1984

We’ve been laying the groundwork for 2025, a year in which we plan to advance on multiple fronts. Sanlorenzo will, of course, remain central to our strategy, while our ambitions extend beyond, encompassing a holistic approach to growth that includes the Nautor Swan line of high-performance sailing yachts, Bluegame’s renowned sporty vessels, and Axopar’s stylish and versatile offerings.

Building on a 40-year legacy

As we celebrated 40 years in the industry in 2024, it was impossible not to reflect on Simpson Marine’s journey. Beginning as a small yacht brokerage to becoming a leader across Asia-Pacific, the company has grown alongside our clients, always adapting to the changing demands of the market.

This legacy is built on a foundation of trust, a commitment to service, and a genuine love for the yachting lifestyle. It’s a legacy I’m honoured to help carry forward, with an eye toward sustainable growth and adapting when necessary.

Our goal as a company is to make yachting accessible and enjoyable for all, regardless of client experience. Part of my vision as CEO is to not only grow Simpson Marine but also to enhance the entire APAC yachting community.

We aim to be a guiding force, helping our clients navigate every aspect of yachting – from buying and selling to chartering, managing, and more. I want to ensure that we remain a trusted advisor to each client, bringing expertise and passion to every interaction.

Charting a course for Sanlorenzo APAC

The future of Sanlorenzo APAC and Simpson Marine is filled with possibilities. We will focus on expanding our footprint in key markets and investing in new ones – such as Australia, Vietnam and Japan – improving our customer service framework, and enhancing after-sales support across all territories.

A flotilla of Sanlorenzo Group superyachts and boats will soon be heading to Asia Pacific. Pictured, from the left: The Alloy, 52Steel, 62Steel

My role as CEO is to ensure these objectives align with our company’s values, driven by a team who are not only experts but passionate about what they do. Part of our strategy involves strengthening our local teams in terms of product knowledge and customer relations, so we can provide an even more tailored and responsive level of service.

We’re also investing in digital innovations, streamlining processes to make each client interaction quick, seamless and engaging. Yachting should be about joy, freedom, and connection, and it’s our mission to embody that in everything we do, just as our tagline reflects: Yachting Freedom Since 1984.

simpsonmarine.com

LUCA CRISTINO

After joining Simpson Marine in March 2024 as Executive Chairman, Luca Cristino recently became Group CEO and will be relocating from Italy to Hong Kong in early 2025. From Turin, he has been a prominent name in Italian shipbuilding for three decades – most of which was spent with Azimut. He was also Deputy Director of Yachtique, a service division under the Azimut-Benetti Group, and then joined Sanlorenzo in 2018.

Fraser Asia’s Laura Verbrugge on superyacht charters

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Fraser Asia’s Laura Verbrugge on superyacht charters

December 18, 2024
5:14 pm

Asia’s superyacht charter clientele and destinations are maturing rapidly, notes Fraser Asia Manager Laura Verbrugge in a Column for Yacht Style, adding that helping clients discover and enjoy the concept in Asia (inbound) and beyond (outbound) is key to tapping into this market.

Jacuzzi on Virtuosity, a Sanlorenzo 57Steel for charter with Fraser

Picture yourself sipping a frozen margarita in the jacuzzi of a 50m superyacht, watching the sun set over the sparkling waters of the Mediterranean. While the luxury of exploring breathtaking regions aboard a superyacht has been a mainstay in the Mediterranean and Caribbean for decades, it was largely untapped by Asian clients – until now.

With the expansion of superyacht charter specialists like Fraser Yachts into Asia, UHNWIs from this region are increasingly warming up to the idea of chartering their own floating hotel – not just in the Mediterranean but also around the stunning coastlines of Asia, with its crystal-clear waters and vibrant cultures.

The majority of superyacht clientele nowadays are still from Europe and America. Except for the ultrawealthy, established Asian families – some of whom have already integrated chartering as a regular feature of their annual summer or winter activities – superyacht charter is relatively new to clients in the region.

The 50m Anjelif by Columbus Yachts is also a Fraser charter CA

Helping clients discover and enjoy the concept is the first step towards tapping into this market. A superyacht charter offers a level of luxury and freedom that few other travel experiences can match. Imagine a floating five-star hotel customised entirely to your needs, where you can travel with your loved ones to any destination of your choice, at your own pace.

A fully crewed luxury yacht provides an escape like no other, with dedicated staff, a private chef, and a host of world-class amenities tailored specifically to your preferences – from gourmet cuisine to adventurous water toys. With breathtaking new views each morning, an ever-changing horizon, and unparalleled comfort, a superyacht charter is the pinnacle of luxury and discovery.

THE RISE OF SUPERYACHT CHARTERS IN ASIA

Over the past four years, we’ve witnessed an influx of interest from local clients, as well as international guests drawn to Asia’s unique and relatively undiscovered waters. With a growing number of top-tier superyachts available, Asia is developing rapidly as a new yachting frontier, complete with world-class destinations.

The saloon on Anjelif

Yet, challenges remain in expanding the charter market here, as the fleet of charter-ready superyachts in Asia remains small compared to Europe and the Americas. Due to cultural differences, most of the owners are reluctant to make their yacht available for charter – many of them prefer to keep their vessels private.

Another obstacle keeping the fleet from growing here is the limited infrastructure. The Asia-Pacific fleet features a higher proportion of large yachts – 12 per cent of the region’s yachts are over 60m, compared to 8 per cent globally. However, many Asian marinas can’t accommodate yachts over 50m, limiting the appeal of relocation to Asian waters.

Despite these challenges, the future is promising. As reported at the inaugural Asia-Pacific Superyacht Summit [held in Hong Kong, June 2024], the number of unique yachts based in or visiting Asia rose annually from 372 in 2022 to 445 – a 20 per cent increase – and is expected to exceed 500 this year.

Watersports and clear seas are among superyacht charter attractions

With destinations like Thailand, Indonesia, and the Maldives gaining traction as ideal superyacht hubs, we’re seeing the early stages of a significant transformation that will attract charter clients worldwide to Asia’s pristine waters and unparalleled landscapes.

Governments in these regions are also seeing the opportunity in the industry, with superyacht regulations being eased in multiple destinations to promote maritime tourism. Thailand was the first to seize the chance, officially expanding vessel size allowances and reducing the minimum length requirement from superyachts of 30m to yachts of 24m.

Two cruise ports at Laem Chabang Port and Koh Samui are now under construction to align with the government’s strategic effort to boost yacht traffic to the country. Other countries are also quickly joining the trend, with the Maldives extending its visiting season from November to May and a new superyacht marina set to launch in 2026 by Zamani Islands.

BEYOND TRADITIONAL DESTINATIONS

In recent years, Fraser has found that global charter clients are venturing beyond iconic destinations like the Italian Riviera, Greece and the Caribbean in search of more unique experiences. Adventurous travellers are now gravitating toward exotic locations such as Costa Rica, the Galapagos Islands, Antarctica and Raja Ampat, Indonesia.

Indonesia’s Raja Ampat is one of Asia’s top superyacht destinations

Asia is beginning to capitalise on this trend, with locations such as the Philippines and Okinawa gaining popularity with diving enthusiasts, while Phuket remains the most popular destination in the region with the right infrastructure to support superyachts and offering many different landscapes and activities for everyone.

The yachts in high demand are new or recently built vessels with cutting-edge amenities. Guests are particularly interested in superyachts that boast spacious sundecks, beach clubs, outdoor cinemas, fitness areas, pools and a wide array of water toys. Yachts with excellent reputations for service and a highly skilled crew also stand out.

Diving is a particularly popular activity in Asia

Recently, explorer yachts have become especially popular, catering to clients seeking expansive spaces and adventurous experiences in remote places.

CATERING TO ASIAN NEEDS

Established in Europe 75 years ago with 18 offices around the globe, boasting staff fluent in over 25 languages, and with an impressive 3,000 days of charter booked on average every year for clients, Fraser is expanding its presence in Asia.

With a premium selection of yachts that align with Asia-based clients’ preferences, many of which cannot be found elsewhere – from bespoke interiors to curated itineraries and full-service management – we know the market’s needs. Two hero yachts from our fleet have particularly caught the attention of our Asia-based clients.

FLOATING FIVE-STAR HOTELS

The hybrid 50m Columbus Yachts Anjelif launched in 2024 and was custom-built for an enlightened owner who envisioned it packed with technological innovations such as diesel/electric hybrid propulsion, and sophisticated modern interiors.

The 50m Anjelif charters from €330,000 per week

Accommodating up to 11 guests, the winter rates for Anjelif are from €330,000 per week, and the owner will donate a portion of the charter revenue to the Medialthea Charity Association of Monaco, which supports and cares for children and young people around the world through significant international partnerships.

Delivered in 2023 by Sanlorenzo and commended at the Boat Design and Innovation Awards 2024 for her awe-inspiring staircase, Virtuosity is a 57m floating sanctuary offering up to 12 guests many lavish amenities and groundbreaking features. Winter rates start at €400,000 per week.

The 57m Virtuosity charters from €400,000 per week

Virtuosity’s 110sqm beach club is a versatile area filled with natural light thanks to the glass-bottom pool and featuring fold-out decks on both the port and starboard sides. The adjacent area boasts a hammam, sauna and a wet bar for refreshments.

Both yachts exemplify the premium service, attention to detail, and top-of-the-line features that our clients have come to expect. With a team of highly trained professionals, we’re dedicated to curating memorable journeys tailored to each client’s vision and desires.

The owner’s suite on Virtuosity

“What a remarkable and wonderful trip. The itinerary was perfect, the food astonishing, and the service could not have been better,” said one Asian client who chartered a 76m superyacht with Fraser.

“The grandkids will remember this trip for the rest of their lives. Owning a boat and chartering many times over the years, I think there is nothing that can be compared with the experience of being on board a yacht. The crew sets a standard that others should aspire to.”

Alfresco dining on Anjelif

As Asia’s superyacht charter market matures, we are excited at Fraser to receive such compliments and to lead the way in showcasing this remarkable region and supporting its clientele. With infrastructure expanding to meet the growing demand for superyachts, Asia is poised to become the next international hub for superyacht travel, presenting early adopters with boundless opportunities.

LAURA VERBRUGGE

As Fraser Asia Manager, Laura Verbrugge supports Fraser Asia brokers in superyacht sales and charters across the region. She focuses on strategic listings, tailored marketing, and collaboration with Fraser’s global network to equip brokers with tools and training for growth in the regional market.

fraseryachts.com

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Julien Solari: Global perspective with an Eastern focus

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Julien Solari: Global perspective with an Eastern focus

December 10, 2024
10:16 pm

Chief Commercial Officer for Asia at Camper & Nicholsons, Julien Solari assesses the current ebbs and flows of the Asia-Pacific superyacht market and how some of the world’s prestigious shipyards view it.
Interview: Andrew Dembina; Photos: Camper & Nicholsons

Julien Solari, Chief Commercial Officer for Asia, Camper & Nicholsons

Born in France, with tertiary education in international management at universities in Holland and Italy, after a decade climbing the yachting industry management ladder in Europe and then Singapore, Julien Solari became Chief Commercial Officer for Asia with Camper & Nicholsons, the full-service luxury yacht company headquartered in Monaco.

Here, Yacht Style asks for his insights on the current global strategy of Camper & Nicholsons, particularly in the Asia-Pacific region.

How did Camper & Nicholsons perform at the 2024 European boat show season?

Camper & Nicholsons showcased a commanding presence during the 2024 European shows, reinforcing our status as a leader in the yachting industry. At the Cannes Yachting Festival, we displayed five exceptional yachts in the brokerage section at Port Canto, ranging from 27-39m.

The 43m Columbus Atlantique Frette

Additionally, we partnered with renowned shipyards at the Old Port, in particular showcasing the premiere of Numarine’s 30XP as well as our project-managed masterpiece, the 43m Columbus Atlantique Frette.

The Cannes Yachting Festival remains a crucial platform for Camper & Nicholsons. Last year, we were able to sell five of our seven exhibiting yachts, highlighting the significance of this event for driving impactful sales.

The Monaco Yacht Show, the crown jewel of the superyacht calendar, is equally important for our brand. This year, we presented five remarkable yachts: Lioness V (a 65m Benetti), Kahalani (55m Feadship), Aifer (60m CRN), Black Legend (50m Overmarine Mangusta) and New Waves (42m Benetti).

Camper & Nicholsons presented five superyachts over 42m at the Monaco Yacht Show

With an additional 10 yachts at anchor, our presence was diverse, and during the four-day show, we welcomed nearly 1,000 guests to view the yachts. The 2024 autumn season positioned us for a highly promising year ahead.

Did you and your colleagues meet many yacht owners or potential owners from the APAC region?

Our team engaged with several, yes. Many were clients we already had established relationships with, and we had carefully curated specific yacht selections and itineraries tailored to their preferences. While the number of buyers from APAC was slightly lower this year, those who did attend were highly motivated and seriously exploring their next yacht purchase.

We had strong engagement from buyers based in Australia, Thailand, China, Hong Kong and Singapore, all of whom expressed considerable interest in the yachts Camper & Nicholsons presented. Beyond APAC, we observed a notable increase in interest from Turkish and Greek clientele.

How was the Singapore Yachting Festival 2024 for Camper & Nicholsons?

It was a resounding success there for Camper & Nicholsons and marked a significant increase in interest from high-net-worth individuals across the region. This was our first time showcasing yachts at the event since 2018, and we were proud to present Hye Seas II, an Azimut 116, and Joyous Journey, a Ferretti Yachts 780.

Windie Tsoi, Paolo Casani (CEO), Julien Solari and Della Pearce of Camper & Nicholsons at the Yacht Style Awards 2024

For my colleague Della Pearce and I, this show was our first Singapore Yachting Festival working with Camper & Nicholsons, following many years leading the two main yacht dealerships in Singapore. It was the perfect platform to reconnect with long-standing clients and it was great to have our CEO Paolo Casani with us to spend time with the team.

Additionally, we were pleased to have Federico Rossi, COO of Rossinavi, join us at the event. His presence facilitated productive discussions regarding Nolimits and Rossinavi. The Singapore Yachting Festival remains the premier yachting event in Asia, and we intend to maintain a strong presence, returning in 2025 and beyond.

How have your approximately 18 months at C&N Asia been?

It has been both a dynamic and rewarding time. Joining Camper & Nicholsons means becoming part of the oldest and most prestigious name in yachting. There isn’t a superyacht owner who hasn’t heard of Camper & Nicholsons.

The 88m Project X is part of Camper & Nicholsons’ Europe-based charter fleet

With such a rich heritage comes a deep responsibility – to deliver the highest level of service and professionalism to our esteemed clients, while continuing to write new chapters in this incredible story that began in 1782 in Gosport, England.

Shortly after joining, we expanded our footprint by opening a second regional office in Singapore, at Raffles Place in the heart of the financial district. This move was a natural progression for Camper & Nicholsons, given the rising number of superyachts in Southeast Asia, the significant influx of ultra-high-net-worth individuals relocating to Singapore, and the thousands of family offices established there in recent years.

How are sales this year?

We have focused on strengthening relationships with new clients, particularly in key markets like Singapore and Hong Kong, while also deepening ties with our existing owners. We have grown our sales team, adding experienced brokers who embody both the ethics and expertise that are essential to our brand.

Carmen Lau (third left) with Camper & Nicholsons colleagues including Chairman Lester Lam (second left) and Board Member Kenneth Leung (far left)

Hong Kong remains a core market for us, with strong contributions from Carmen Lau, and we were thrilled to welcome Della Pearce earlier this year.

We’re also looking to bolster our presence in dynamic markets like Thailand and Indonesia, which have shown tremendous growth potential in recent years. We’ve closed several notable sales in recent months, including Blue Sky (45m Feadship), Lucy (Tecnomar Evo 120), and Belle Isle (27m Kingship). Additionally, we’ve expanded our number of central agency listings with yachts such as Miss Candy, Hye Seas II, Taku, Zeepard and Speranza II, with several others under discussion.

What about on the charter side?

Our charter portfolio is particularly strong in Indonesia, where we represent the largest fleet of superyachts, including Lamima, Aqua Blu, Vela, The Maj Oceanic and Sequoia. Thailand is another area of focus, as the most charter-friendly destination in the region for yachts over 30m, and we see considerable potential for growth there.

C&N’s charter portfolio is strong in Indonesia, where its superyacht fleet includes the 50m Vela

Demand for charters in Southeast Asia has been robust, with clients increasingly seeking longer, more adventurous itineraries.

What trends are you seeing in the APAC region in terms of yacht-owner interest and shipyard collaborations?

Interest from the APAC region remains strong. Over the past decade, most European shipyards have made concerted efforts to expand into this market, particularly in the 70-110ft range, where several established brands have successfully built dealership networks.

Daniela Duck (third left), Head of New Build Division, in Hong Kong with the Camper & Nicholsons and Nolimits by Rossinavi teams

At Camper & Nicholsons, we maintain excellent relationships with leading shipyards, and Daniela Duck, our Head of New Build Division, fosters these connections. She keeps our brokers informed on the latest opportunities, ensuring our clients are up to date on exciting developments.

In the past three years, our New Build Division has managed, together with Carmen Lau, seven projects for Asia-based owners, including a 37m Benetti, a 43m Columbus and a 24m Codecasa for Hong Kong. Currently, the team is working on several 50m-plus projects, solidifying our position as a key player in new builds not only in Asia but across the world.

While numerous shipyards have approached us for assistance in growing their presence in Asia, we have been selective in choosing our partners. Asia-Pacific offers vast, year-round cruising grounds with stunning waters, but the region still faces infrastructure challenges, aside from established hubs like Phuket and Singapore.

The arrival of the Numarine 40MXP in 2025 is expected to boost interest in explorer yachts

As such, we’ve strategically aligned with shipyards that specialise in building yachts designed for exploration and long-distance cruising, which are ideal for this market. We see the 30-50m tri-deck, sub-500GT segment as having the most potential in this region. This size range is a natural progression for owners transitioning from 24-35m yachts, allowing them to fully explore the region’s incredible cruising grounds.

Both Nolimits and Numarine yachts are well-positioned to meet this demand, each offering distinct market positioning and price points. On the client side, we’ve seen a steady flow of in-person enquiries from potential owners. Many of these are particularly interested in luxury explorer yachts and green energy solutions for their vessels – reflecting the region’s growing focus on sustainability and adventure yachting.

Nolimits superyachts such as the NL45 are built of aluminium

Over the next two to three years, we anticipate a significant increase in demand, especially for yachts catering to exploration, with growth markets emerging in Singapore, Thailand, Indonesia and Australia.

How does the balance between brokerage and charter business in Asia-Pacific compare to Camper & Nicholsons’ operations in other parts of the world?

In the APAC region, business leans heavily toward sales and brokerage, whereas globally Camper & Nicholsons maintains a more balanced ratio between brokerage and charter activities. The superyacht charter market in APAC, while growing, has yet to reach the scale of more established markets like Europe or the Caribbean.

Thailand and the South Pacific are the key regions for foreign-flagged superyacht charters, but other areas face regulatory challenges. For instance, Indonesia – a vast archipelago with over 17,000 islands and some of the world’s best diving spots – is currently dominated by locally built phinisi yachts. While these traditionally built wooden vessels have seen significant luxury upgrades, foreign-flagged yachts face restrictions on charters in Indonesian waters.

Wealthy charter customers are spending more time in places such as Indonesia

If the Indonesian government introduces a temporary superyacht charter licence, like that implemented in Thailand and Australia, we believe the market would see tremendous growth. This would attract more owners to relocate their yachts to Southeast Asia, knowing they could offset costs through charters, and open up the region for a greater influx of high-end charter activity.

Bali’s upcoming marina, set to launch in 2025, is a positive step in the right direction for infrastructure development.

Globally, our charter division is thriving. We manage nearly 60 yachts ranging from 24-90m in length. Our charter management is largely driven by our Monaco office, while our retail charter divisions are spread across our offices in Europe and the US.

The 88m Project X is among charter options in Europe

Charter demand is growing rapidly, particularly for experiential, longer-term charters, with a noticeable increase in interest from the younger generation of HNWIs. This trend, coupled with our global presence, positions us well to meet evolving client expectations in the luxury yachting sector.

How does your region collaborate with other Camper & Nicholsons offices around the world on a day-to-day basis?

Collaboration between our region and the broader Camper & Nicholsons network is essential. Monaco, as operational headquarters, is where our heads of key divisions are based, and regional teams in the US, Middle East, and APAC work closely with them to ensure seamless service.

For example, when we’re preparing a yacht management proposal for a superyacht in Australia, we collaborate with Marianne Danissen (Group Head of Yacht Management) and her Monaco team. Similarly, when presenting a charter management proposal for a superyacht planning to be based in Phuket for the winter season, we coordinate with European colleagues.

The 88m Project X

The market intelligence team also plays a crucial role in supporting our brokers by gathering data for central agency sales proposals. Our strength lies in the breadth of expertise within the company. When working on a client proposal, we ensure that the right specialists are involved at every stage, so we deliver a tailored, comprehensive plan that addresses client queries with precision.

On the sales side, we work closely with other in-house teams on cross-regional deals, particularly when clients or yachts move between APAC and Europe. Our European charter team often handles requests from Asian clients, especially for Mediterranean charters during the summer.

I ensure that any time a member of our Asia team needs support, I quickly connect them with the right people and information. Additionally, I’ve been directly involved in joint marketing efforts, business development initiatives, and facilitating client introductions between regions, ensuring smooth collaboration across borders.

How has the market responded to Nolimits by Rossinavi following its dual launch in Hong Kong and Singapore, and what distinguishes these yachts from others in the 30-45m range?

The dual launch has been a success, generating high-quality meetings and leading to ongoing discussions with potential buyers. Rossinavi’s stellar reputation is well-known, and Nolimits perfectly embodies the finest elements of European craftsmanship with the sophistication, elegance and flair of Italian design – truly the pinnacle of ‘Made in Italy’.

Yachts such as the Nolimits NL37+ are built for comfort, and long-range exploration

These yachts are designed for the discerning, experienced owner seeking the level of features, build quality and philosophy typically reserved for vessels above 500GT, all within 30-45m. Built entirely in aluminium, Nolimits have heavy-duty CAT engines, advanced tropical-grade air conditioning systems, transatlantic range (with Suez and Panama certificates), zero-noise technology, double stabilisation, and full commercial compliance.

These yachts are engineered for limitless global exploration, living up to their name in every sense: Nolimits by name, no limits by nature.

How is the early progress of your new partnership with Numarine shipyard, and the prospects for APAC clients?

The early stages of our collaboration with Numarine are looking promising. The partnership gained momentum at the Cannes Yachting Festival this year, where Numarine showcased the 30XP model. We had several clients visit specifically to view it, and others went to Monaco to see the 37XP.

There has been significant interest from potential buyers in these exceptional pocket explorer yachts, with ongoing discussions about custom builds we’re organising client visits to the shipyard in Istanbul.

The Numarine 37XP was on display at the 2024 Monaco Yacht Show

Numarine’s designs impress, and next year the 40MXP arrives, which we expect to be a great success. This collaboration is shaping up to be mutually beneficial, particularly for our APAC clients seeking robust, long-range yachts. Numarine has already enjoyed considerable success in the US market, and we are optimistic about replicating that success in the APAC region.

How do your responsibilities at Camper & Nicholsons differ from your previous role as a country manager at a top regional yacht services company?

Both the companies and their structures are quite distinct. In my previous role as a country manager, my focus was almost entirely on the Singapore market, where I concentrated on driving new yacht sales for the brands we represented. As is typical with a yacht dealership, the objective was specific – promoting the portfolio of yachts from a range of manufacturers.

However, at Camper & Nicholsons we operate on a global scale, which matches the global needs of our clients. With offices worldwide, we are much better equipped to serve our clients wherever they may require assistance. The range of services we offer is also broader, supporting clients through every stage of yacht ownership.

From a sales perspective, the role now requires us to act more as a consultant, helping buyers find the right yacht that perfectly suits their needs, regardless of the shipyard. The depth of market knowledge needed is greater, which I find much more rewarding.

The Numarine 37XP’s main saloon

In this new position, I frequently travel to Hong Kong, which is Asia’s largest yachting hub and home to our main Asia office since 2017, as well as to meet with our shareholders, the Lai Sun Group – who are true yachting enthusiasts. I work closely with our CEO, Paolo Casani, a visionary leader with ambitious plans for the company.

While I now oversee the broader regional market, I am also more involved in shaping global strategy, building relationships with clients and partners, and participating in cross-regional initiatives. The pace is faster, and there’s a stronger focus on elevating Camper & Nicholsons’ global luxury brand and delivering bespoke client services across all regions.

What upcoming initiatives or exciting developments can you share about Camper & Nicholsons?

We have several projects in the pipeline, and Camper & Nicholsons is evolving to position itself as a global luxury lifestyle company. Our vision goes beyond yachting – we aim to offer an all-encompassing experience for clients.

We’re unique in being the only global brokerage firm that provides a full suite of services related to superyacht ownership: from sale and purchase, new builds, and charter (both retail and management) to yacht management, crew placement, insurance, and corporate services.

The owner’s suite of the Numarine 37XP

On top of that, we have developed our own technology and digital infrastructure to enable greater speed, efficiency and precision, ensuring that our clients receive the best possible service no matter where they are. Some exciting new projects are currently in development and will be announced soon.

In our region, our main goal over the next two to three years is to expand sales of new builds and brokerage. We’ve recently launched collaborations with Rossinavi and Numarine, and we’re eager to deliver these yachts to Asian owners, seeing them cruise in APAC waters. To achieve this, we’ll continue to expand our team, bringing in individuals with the right skills and expertise.

At the same time, we plan to grow our charter and yacht management fleets in the region. We also want to continue expanding services like insurance and corporate offerings to ensure a fully comprehensive experience for our clients.

Globally, we’ve opened three new offices in the past three years – in Dubai, Athens and Singapore – and we’re looking to open two more by mid-2025 in key markets where we don’t yet have a physical presence. We remain open to further expansion whenever the right opportunities arise, ensuring that Camper & Nicholsons is at the forefront of the yachting industry worldwide.

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Phoenix duo rising to the occasion

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Phoenix duo rising to the occasion

November 22, 2024
9:00 am

Phoenix Yacht Management CEO Ian Harris and Managing Director Yousuf Al Hashimi outline the company’s evolution and ambitions, which track the Gulf region’s growing interest in yachting.
Interview: Gael Burlot; Photos: Phoenix Yacht Management

Ian Harris, founder and CEO, and Yousuf Al Hashimi, Partner and Managing Director

Ian, when did you launch Phoenix Yacht Management and how did it all start?

Ian Harris: I founded Phoenix in Dubai in 2022 on an auspicious day – August 18, my birthday – and assumed the CEO position. It followed a career of over 25 years of experience in technical and operational management that began with me joining the Royal Marines and Royal Navy in the UK. I then spent 16 years as a Chief Engineer in the commercial shipping sector, oil and gas, and major engineering projects in Singaporean and South Korean shipyards.

Ten years ago, I shifted to luxury yachting, where I have been involved with the construction and delivery of some of the world’s largest superyachts. My professional journey in the superyacht industry includes serving as the Head of Operational & Technical Division at a leading family office and yacht-management companies before going on to establish Phoenix Yacht Management.

In November 2023, I was joined by Yousuf Al Hashimi, a UAE entrepreneur, who serves as both Managing Director and Partner, and is instrumental in the development of the group. I oversee the day-to-day yacht management operations, making sure that operating structures and processes are in place.

These include developing and implementing company procedures and safety management systems that are a necessity. We ensure they are implemented, adhered to, and become second nature as standard practices.

Yousuf concentrates on driving regional business growth and fostering development initiatives. His efforts are directed towards enhancing local market strategies and identifying expansion opportunities, ensuring that our operations align with regional needs and contribute to our overall expansion. That is how we complement each other.

In November 2024, after a year of full operations, we aimed to establish ourselves in enhancing awareness and understanding the advantages of professional yacht management services within the local and regional market.

Your tagline states, ‘With Phoenix, yacht owners need only prepare for the most enriching, unforgettable experiences’. As founder, how do you further define what you aimed to set up?

Ian Harris: At Phoenix, our mission is to redefine yacht management, allowing owners to focus on unforgettable moments. Every yacht is unique, and our approach ensures ownership is seamless, secure and deeply personal, with each experience tailored to the owner’s tastes and aspirations.

This vision demands setting and adhering to exceptionally high standards. First and foremost, yachts must be maintained to the highest technical standards to ensure safety and performance. Our commitment also extends to planning and logistics. For example, we design bespoke itineraries, securing permits well in advance.

Managing or chartering superyachts means creating a top-tier service at Phoenix Yacht Management

Onboard, the ambience should reflect the owner’s style, creating a luxurious yet welcoming space that feels like home.

A cornerstone of our philosophy is our focus on the crew. Seasoned owners understand that a yacht’s crew can make or break the onboard experience. At Phoenix, we prioritise developing a crew culture centred on service excellence, where members are deeply invested in the yacht and its operations.

We emphasise crew longevity, as experienced crew members familiar with the vessel can anticipate the preferences of both the owner and guests, ensuring service that is seamless and anticipatory. This continuity enhances comfort and preserves the yacht’s value by reducing wear and depreciation.

We are also pushing for a shift in the industry’s approach to yacht management. Phoenix offers top-tier management support including strategic crew support and specialised personnel, such as highly experienced Chief Engineers. Our team features seasoned professionals, such as former Chief Stewardesses, who provide invaluable training to crew members. This structured approach enhances operational standards, quality and the onboard experience.

In a way, my regimented background has been instrumental in understanding, developing and retaining the very best crew profile – individuals who are internationally trained and committed to a high standard of performance. It taught me the importance of precision, adaptability and teamwork, qualities we instil in our crew to ensure exceptional service.

Developing and maintaining this well-trained team is key to Phoenix delivering a truly outstanding yachting experience.

Has Phoenix lived up to this mission or is it still evolving?

Ian Harris: Since it was set up, Phoenix has experienced substantial growth in its service offerings. Our portfolio has fast increased over the last year and now includes superyachts from renowned shipyards around the world. Initially focused on yacht management, which currently represents around 70 per cent of the activity, the company has rapidly expanded into charter and sales, including new builds.

We are overseeing a significant project in build and are in negotiations for a larger vessel, with additional plans to construct a large multihull explorer. We believe catamarans have a bright future in the Gulf region.

The Phoenix team ensures that the running of the yacht is as smooth and controlled as possible, enabling the crew to focus on the on-board experience – the ultimate goal of yacht management

There was a change in the organisational structure last year when I formed a partnership with Yousuf, following a leisure charter in the Caribbean.

Today, we have 35 employees, including frontline staff who support Captains and crew alike, organising all processes around the yacht, and skilled management staff, like our Head of Operations with over 25 years of experience specifically in yachting. For instance, we have one manager dedicated to dealing with tenders and toys, as this makes a significant part of the onboard experience.

Was the Dubai location a strategic decision, and do you serve management, charter and sales clients across the UAE, and beyond?

Ian Harris: Absolutely. Establishing Phoenix in Dubai was a highly strategic decision shaped by my extensive background managing some of the industry’s most notable yachts and recognising a unique opportunity in this region to elevate yacht management services.

Dubai and the UAE offer a gateway to build a network of specialised superyacht services and industry professionals, which has enabled us to build a yacht management company that delivers tailored, high-value services to clients worldwide.

Dubai was the ideal choice for several reasons. First, the UAE presented an underserved market for quality yacht management services, supported by its rapidly advancing maritime infrastructure and a growing population of affluent residents. Unlike the highly saturated yacht management and brokerage markets in Western Europe, Dubai offers a promising alternative with room for growth and innovation, a perfect base for Phoenix.

The UAE’s pro-business environment also plays a significant role, allowing for direct interactions between government entities and the private sector, fostering policies that continually improve the industry.

My experience in the region and strong industry roots give us a distinct advantage in serving our clients and making the most of the UAE’s unique opportunities. At Phoenix, we have built an independent, bespoke company focused on delivering exceptional service to the region and beyond.

Yousuf, charters must be an area where your passions in sailing and diving can excel. Can you mention some examples of what enhanced experiences and destinations you have brought to charters offered?

Yousuf Al Hashimi: Most charter requests we receive are directed towards the Med or the Caribbean, some in the Middle East and the Indian Ocean – we are pushing more towards the latter direction.

While the UAE is famous for its impressive skyscrapers and rapidly growing cities, it also features a stunning coastline with rich marine areas, such as Abu Dhabi’s coral reefs and the shores of Fujairah along the Gulf of Oman.

Phoenix offers a bespoke in-house management system and individually developed procedures customised to each individual vessel

The recently announced Dubai Reef project, a sustainable initiative by Dubai Can, aims to become the world’s largest marine reef development. Over four years, 20,000 purpose-built reef modules will be deployed in Dubai’s waters, supporting fish populations and promoting environmental stewardship.

Additionally, the UAE is home to protected marine reserves like Sir Bani Yas Island and the Al Yasat Marine Protected Area, reflecting the region’s commitment to conserving its rich marine biodiversity.

Our aim is to offer unique adventure charters in the Middle East. A highlight will be our week-long charters exploring the stunning fjords of the Musandam Peninsula in Oman, in addition to exploring the pristine crystal-clear waters of the northern Red Sea within the Sindalah area.

What is your clientele profile and is there a significant percentage of non-UAE-born owners using the various Phoenix services?

Yousuf Al Hashimi: Our client base is nicely balanced between Middle Easterners and Europeans. However, we are increasingly focusing on the domestic UAE market and its Emiratis and UAE residents.

The owner dynamic is evolving, as the Gulf region has completely transformed over the last 10 years. We have witnessed new infrastructure and luxury developments – notably in marinas, hotels and restaurants in the UAE, Qatar and Saudi Arabia. This has a direct influence on the regional yacht scene.

Until recently, the largest superyachts, over 90m were, in the majority, owned by Middle Eastern clients, while those in the 40-80m range were generally chartered. Today, with regional developments and changes in marine law, there are more yacht purchases within both size ranges.

The core of our market is 40-60m yacht owners, and they expect their vessels to be managed to the highest standards, similar to the quality they have experienced onboard chartered yachts – and that is what we strive to achieve.

phoenix-yachts.com

Giovanna Vitelli wins entrepreneur award

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Giovanna Vitelli wins entrepreneur award

November 12, 2024
10:13 pm

The Chair of Azimut-Benetti Group is the Italy winner of the EY Entrepreneur of the Year Award.

Giovanna Vitelli, Chair of Azimut-Benetti Group, is the National Winner (Italy) of the 27th EY Entrepreneur of the Year Award. Founded in the US in 1986, the award is presented in every US state and in almost 80 countries and territories around the world.

The independent jury, composed of representatives of institutions, economics and industry, awarded the prestigious recognition to Vitelli for “not only directing the company towards growth in size and profitability but also for inspiring technological advancements and projects focused on sustainability, employee well-being and corporate social responsibility”.

EY – one of the world’s ‘big four’ accountancy firms – select the winner from Italian entrepreneurs who have contributed to the economic, social and environmental growth of the country. The winners stand out for their capacity to transform, innovate and promote sustainability, demonstrated in the context of significant challenges and continuous change, EY stated.

In 2000, after practising corporate law, Vitelli joined the Board of Directors of Azimut-Benetti Group, owned by her father. After progressively taking the lead in product development, she became Chair in 2023. The Group – the world’s leading manufacturer of 24m-plus superyachts for 24 consecutive years – closed the latest financial year with €1.3 billion of revenue, representing a 55 per cent growth over the last four years.

Vitelli said: “I believe this award represents recognition for the results obtained by the entire Group as we accompany our clients into a new era of yachting and a new way of experiencing the sea. As a family company, we have the privilege of looking ahead and creating value over time.

“Today, this means committing to reducing emissions to make the nautical world more sustainable, which inspires other players in the sector to do the same. But above all, it means continuing to combine the greatest beauty with the most sophisticated technology. My thanks to the 2,250 people who work for Azimut-Benetti Group around the world and who, together with me, continue to chart the course.”

Vitelli identified the constant investment in innovation as the determining factor in maintaining leadership and generating value for people and the local community. The Group’s product development strategy includes the creation of new trends and onboard lifestyles, as well as technological advancement, all helping to reduce environmental impact, as exemplified by Benetti’s Oasis Deck® and Azimut’s Seadeck series.

In the field of environmental sustainability, the Group’s strategy focuses on weight reduction, high-efficiency hulls, hybrid propulsion systems, and onboard power management. At the same time, in collaboration with independent organisations and universities, the company promotes the establishment of certification standards for consumption and emissions.

Vitelli’s initiatives also include establishing the Azimut-Benetti Group Corporate Academy, aimed at professional education and growth, with the goal of transferring excellence in technology, engineering and manufacturing within the company, while also supporting young people entering the world of yachting.

azimutyachts.com

benettiyachts.com

Sunny Leung: Engineering propulsion efficiency for Greater China

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Sunny Leung: Engineering propulsion efficiency for Greater China

October 27, 2024
4:30 pm

Volvo Penta’s Head of China speaks to Yacht Style about advancements in IPS, which has led the way in light, space-saving, quiet and efficient propulsion.
Interview: Andrew Dembina; Photos: Grandtech International Engineering

Sunny Leung, Head of Volvo Penta China, in Hong Kong in August 2024

Based in Shanghai, Sunny Leung, Head of Volvo Penta China, recently addressed a room of 60 yachting-industry professionals and boat owners in Hong Kong on the latest developments by Volvo Penta, the lauded Swedish engine manufacturer. The presentation was pitched at dealerships, brokerages, service and maintenance yards, marinas and yachting association members.

Leung’s event and some meetings in Hong Kong were coordinated by Grandtech International Engineering, which was founded by Meme Poon and is the Hong Kong dealer for Volvo Penta China.

Meme Poon, founder and General Manager of Grandtech International Engineering, Volvo Penta’s Hong Kong dealer

An animated speaker, Leung was back in his home town and used a combination of Cantonese and English to recap some of Volvo Penta’s history. The company launched its first Inboard Performance System (IPS) in 2005, squarely focused on use in leisure craft (the manufacturer went on to produce a commercial-vessel version, in smaller volume).

Last year, it started rolling out the IPS40 system, part of what it calls its professional platform, with smarter tech. Soon, it will be able to be hooked up to a user’s app to present control options and monitor that all’s well. The system is also usable with bio-fuel.

Volvo Penta IPS professional platform, combustion engine

Next year the IPS40 begins a larger scale production, but preorders have filled its calendar to the extent that the first delivery year for Greater China is in 2026. That’s popularity.

Yacht Style sat down with Leung, who provided more insights into Volvo Penta and its IPS propulsion systems.

How would you describe your job in China, and how much of it relates to the IPS for leisure boating?

I’m responsible for Volvo Penta, China, which is supplying solutions for all power areas of Volvo including for OEMs [original equipment manufacturer for other brands] and lots of different customers, off-road vehicles, and systems for power generation. The IPS, though, has been a big growth area.

In leisure power boating, how do you view propulsion needs in Greater China, including Hong Kong?

Development in China is quite different from other markets in the Asia-Pacific area. We have a huge market. Volvo Penta has been in China for more than 20 years, and we have done extremely well in all our areas.

Sunny Leung provides updates on Volvo Penta developments

Our products are known as being very efficient, reliable and environmentally-friendly, and we always put safety as our number-one target. All these qualities are also at the heart of the IPS.

The new IPS40 is targeted at the pleasure-boat industry. What other aspects make it appealing and suited to this segment?

It’s a unique product. No one else is offering a product like it, with such current technology that can be used in diesel engines or hybrid power. Plus, the IPS40 offers a comfortable way of controlling the yacht, which is very different.

It’s being used by more and more [yacht] manufacturers all over the world – particularly in the European and American markets, because of its easy manoeuvrability and low fuel consumption.

Volvo Penta IPS platform, hybrid engine

Are you happy with the service providers in Hong Kong and mainland China?

The customers seem to like the way that we actively serve them and deal with their requests, and we only use very reliable service providers.

Talking about what the customer wants, are you moving towards boat owners using more electronic power mobility or propulsion?

Yes, we have done this for a while, with other Penta systems in other industries we work with, like mining and power generation, where we already use electronic power mobility.

For yachts, we need to look at the actual situation of the market. So, in Hong Kong, customers would need to have more availability of electric charging points or hydrogen-refuelling access at jetties or piers for us to be able to move more in that direction. With our IPS right now, it’s easier for the customer to change from a diesel to a hybrid.

Sunny Leung outlined Hong Kong’s role in China’s ‘Nine Plus Two’ cities

In five years or so we will offer more hydrogen- or methanol-powered systems, with a diesel mix. As governments take step-by-step approaches to reduce emissions in power generation, we hope to work with them together to ready the infrastructure, moving in step with that to offer new solutions in the next two years.

As the ‘China Five’ plans [for increasing renewable energy every five years] are happening, we expect Hong Kong will follow the same path. We already have a product development team in [mainland China] for this. For short-distance boats, the infrastructure should be ready there in 10 years. We expect hybrid, hydrogen and methanol will be more dominant in 10 years’ time.

Meme Poon (right) hosted curious visitors

Do you have any further forecasts for your China markets?

We do believe that in the ‘Nine Plus Two’ (nine cities in southern China and the two Special Administrative Regions: Hong Kong and Macau), Hong Kong will become even more of a ‘yachting centre’ in the area, with its long experience in this and its European and international supply chain already set up.

Yachting is still growing slowly in mainland China, but we have increasing interest for Volvo Penta IPS from the south, especially in Hainan – and more widely across the country.

grtech.com.hk

Antonio Luxardo’s vision of optimal design

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Antonio Luxardo’s vision of optimal design

October 22, 2024
10:45 pm

Combining modern design, innovative concepts, luxury and sustainability, Antonio Luxardo, Chief Designer of Optima Design, and partner Michele Zignego are helping transform the future of yachting. Luxardo has also recently been appointed Chief Designer for Cantieri di Pisa shipyard.
Interview: Gael Burlot; Images: Optima Design

Optima Design co-founders Michele Zignego (far left) and Antonio Luxardo (second left) with colleagues

Based in La Spezia, a port-city hub of luxury-yacht design and manufacture in northeast Italy, Optima Design was co-founded in 2004 by Luxardo and Zignego. Employing over 30 people, including architects, designers and engineers, the studio focuses on ‘conception to realisation’, working on 360-degree yachting projects, from naval architecture to exterior and interior designs and engineering.

The firm also undertakes architectural and design projects for buildings, as well as a multitude of product design. In nautical design, the founders’ mission from the get-go was to push the boundaries of innovative solutions that combine aesthetics, functionality and sustainability.

Today, Optima Design and its principals represent a reference point for shipyards across Italy, having worked on over 400 design projects, and shipbuilding clients have included Azimut and Benetti; Ferretti Group brands Ferretti Yachts, Pershing and Riva; Sanlorenzo; The Italian Sea Group brands Admiral, Tecnomar and Perini Navi; as well as Fincantieri.

Luxardo gives Yacht Style some deeper insights into his yacht design philosophy and experience.

You were recently appointed Chief Designer at Cantieri di Pisa shipyard – founded in 1945 and acquired in 2021 by Enrico Gennasio – which hopes to launch three new yacht ranges in the coming months. Exciting times! How do you approach these projects?

I agreed to follow the new projects of Cantieri di Pisa because they are part of the Italian and world nautical history, thanks to iconic yachts like the Akhir [line]. I’ve already designed the three basic lines that contain innovation and classicism, as a sign of respect for the shipyard’s history.

On the Cantieri di Pisa Polaris 48, open spaces account for almost half the main and upper decks

The designs are based on the research of their essence, typical of boats like Akhir, Polaris and Saturno, defining what stylistic elements must be followed. The design lines with models from 30-90m matured almost by themselves. Once the fundamentals of the three projects were created, they evolved spontaneously.

Tell us more about your ongoing collaboration with Amer Yachts, involving three impressive steel and aluminium yacht projects, between 41 and 74m and under construction, as well as a new fibreglass line.

We started the collaboration working on the Amer Steel line in 2021, and it has been a very interesting journey. Their ideas on ecological boating and simplification have been very important. What really made a change in their projects’ development comes from the founder Fernando Amerio, with his family inheriting his respect for the sea and the sailing elegance.

The sleek-lined Amer Steel 499

This is evident in the last project, which involves the construction of the first unit with basalt-fibre – an ecological resin – and recycled PET core. This continuous research over time leads to results that will change the prospects of sailing, as well as the use of the Volvo Penta IPS System, with which we are engineering the 41 and 50m, with new hulls and general arrangement solutions. The fibreglass line will be updated: there will be an evolution of style and function that recalls the past.

Are there any other interesting yacht-related projects you’re currently working on or that are in the pipeline?

Yes, there are some projects which are still in progress. I believe a good project needs to mature in a period that can even last a year. This allows you to work in different steps and consolidate what has been done. You can understand better what features are good and need to stay, and what needs to evolve and become more attractive.

It is essential to have as many options as possible for future development. At the moment, we are focused on Amer and Cantieri di Pisa shipyards, with a series of new designs revealed at the Cannes and Monaco shows in September.

Antonio Luxardo, Architect and Chief Designer, Optima Design

How much of Optima Design business today is focused on yacht design, and how did your first such project come about?

Over the years we have worked on many projects in different fields and geographical areas. This has allowed us to be much more open-minded while working on today’s projects. Now, yacht design absorbs our energy, and we do not have time to concentrate on projects in other fields other than working on conceptual phases, and advising on how a team should work to develop our idea.

What is the hallmark of Optima Design?

We believe it is very important to focus on the uniqueness of the project and of the client, as a study of the history of the product to be designed. This is fundamental – especially for a new brand. It is also relevant to consider where the product is to be placed: the geographical area, ethnicity and the age of the end-user.

We often put ourselves in other people’s shoes to try to create a design that is the greatest expression of the brand. This leads us to follow new paths to find new solutions, which leads the way to customise each product for each client.

How do you adapt to your clients’ requests and current technological trends in your designs?

The evolution of the market, recent production from the main shipyards and the new manufacturing tools and materials employed, have led yacht design to some progressive new models. It is possible to bear all this research in mind – with some compromises for a client’s inherent style, and brief – for small boats.

Aft beach club on Cantieri di Pisa’s Saturno 56

It is often important to provide compatibility with the different accessories required by the client or yacht owner, and to offer optional customisation that an owner desires to make his boat unique, or to his taste.

However, for larger yachts up to megayacht size, we need to bear in mind it is a handcrafted object, dreamed up, designed and built by people – from the owner to the shipyard to the designer. Every megayacht is, and must be, approached as a prototype.

To succeed in this in a timely way, it is necessary to have great interdisciplinary skills and to be constantly updated both on new possibilities that technological progress offers, and on the current limits dictated by regulations that guarantee safety and functionality. Only then can construction and design choices be anticipated, even in initial layout phases, in an effective way.

How do you technically achieve this?

This is Michele [Zignego]’s specialty area. First, under his lead, we create a structural and water-tight model. Then we install the yacht’s main machinery, assess the weight of hull, superstructure and fittings and simulate different conditions, running some preliminary computational fluid dynamics (CFD) and seakeeping tests. These help to define the hull form, which in turn defines other structural shapes, the yacht’s capacity and performance capability.

Aft view of Amer Steel 499

From here, we estimate the size of all local structures that are needed to accommodate fittings and on-board systems most effectively, according to the characteristics of the yacht and the passengers’ needs, as well as to discover the crew and maintenance needs.

Our research and development department is constantly working on new solutions – on hydrodynamics, on new materials and on putting together new technological solutions that allow immediate, feasible new design solutions to be proposed to potential owners.

We also share the design choices with suppliers and the production department at the early stages. We maximise usable space by optimising everything to the smallest detail. During construction, we deploy part of the initial engineering team to make the production work more effective, monitor its process, anticipate events and minimise reaction times.

As Michele says: the engineering of a yacht determines its quality and longevity; just like a human body, it is what is not seen that determines how healthy it is and how well it works.

Profile of Amer Steel 499

How do you incorporate sustainable elements into your designs?

With important research on new systems that generate energy and can combine multiple systems to generate energy, and with the equally important aspect of ‘energy saving’. A well-designed project leads to greater efficiency and lower weight, and therefore lower energy demand.

In general, the optimisation of each component leads to consuming less energy, emitting less pollution. Better electrical balance requires smaller generators, resulting in lower weight and cost; and optimisation of structures translates into lower weight, better performance, lower cost of building and hopefully also of future maintenance.

Please describe some of the most fulfilling moments for you in yacht design, and the most appreciated aspects of your projects to date, by your clients.

During development of a project, many important moments determine success. Without doubt, the initial phase, where the first sketch is drawn, is the most relevant.

This phase needs to be preceded by a very intimate conversation with the client, even if the idea changes and is shaped differently throughout time. We might return to the first idea with the awareness that it has matured and improved.

When we have to work with serial products, the project arises from a reflection on what that product will mean for the owners. Only afterwards can we check market research to understand if what we have designed is going in the right direction.

Luxardo’s urban development concept boards for Zhangzhou, China

You have a long working experience with Chinese and Asian clients. How has the region inspired you?

I have worked in Asia and with Asian clients since 2000, allowing me to understand the culture. To develop projects, you have to know the culture of clients. The development that Asia, and China in particular, has had has no equivalent in history. Technology has certainly changed people’s lifestyles, but the culture, with its ancient roots, has always remained.

I have fond memories of the different nature of the projects I was involved with from 2001, that ranged from 40-140ft yachts, up to designing tourist areas linked to sailing.

For example, Baia Blu d’Oriente (a luxury city development, three hours by car from Zhoushan, Ningbo and Shanghai) was an important project incorporating high-tech entertainment complexes, a seven-star hotel, a marina, 365 villas, an opera house and many other luxurious attractions.

Design for Baia Blu d’Oriente in Ningbo, Binhai in China

It was the union of Italian style with the reality of China, trying to keep alive a Silk Road connection which has never been interrupted, even if weakened over the years. It symbolised a very strong bond between our cultures.

In China, we also developed projects in Shanghai, Ningbo, Fuzhou, Zhangzhou, Zhujiajian Island in Zhoushan and Xiamen, to name a few. We have been involved in many other projects in the region, not only related to marine and tourism development but also to the automotive sector, which have given us more awareness in knowing how to do the best for our clients.

optimadesign.it

Fraser: Tempering optimism

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Fraser: Tempering optimism

October 21, 2024
10:22 am

Fraser CEO Anders Kurtén points out that some positive indications can be gleaned from how yacht sizes and prices have shown signs of increasing in the past 12 months.

Anders Kurtén, CEO, Fraser

In Fraser’s penultimate column for Yacht Style in 2024, CEO Anders Kurtén revealed that the superyacht industry was approaching the latter stages of the year “with cautious optimism”.

“Taking into account the year to date, the total combined asking price of all yachts sold in 2024 is the second-highest of the last 15 years, indicating a healthy and active market,” Kurtén wrote.

“The top five most popular brands in the pre-owned yacht market are primarily Italian. Not only are these brands leading the market in 2024, but more units were sold this year compared to last year, with clients showing a preference for newer yachts.

“While sales of entry-level yachts from 24-30m have slowed in the current geopolitical climate, we are seeing a strong performance in the 30-50m sector, accounting for 45 per cent of sales over the last two years.”

fraseryachts.com

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