Leaders

Nimbus Group, Johan Inden, Christina Evans, CEO, Deputy CEO, Boot Dusseldorf

Nimbus Group’s dynamic new leadership

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Nimbus Group’s dynamic new leadership

May 1, 2026
7:38 am

After a slowdown in sales, Sweden’s Nimbus Group is aiming
for a turnaround under two energetic, hands-on leaders.

Interview: John Higginson; Photos: Nimbus Group

Johan Inden, CEO, Nimbus Group

On September 1, 2025, Johan Inden began his role as CEO of Nimbus Group. Inden had previously spent over two decades within Volvo, initially across investment, technology and management consultancy then with Volvo Penta for 11 years, rising to President of the Marine Business Unit.

On October 1, he was joined by Christina Evans, Nimbus Group’s new CCO and Deputy CEO, who leads the company’s commercial operations, dealer operations, and aftermarket and marketing functions. Evans arrived from Axopar, where she was CCO for four years, having spent two decades at Volvo Trucks.

This January, Inden and Evans started the year in buoyant fashion by energetically fronting the eight-boat Nimbus display at Boot Dusseldorf, where the Swedish brand debuted the Tender, Weekender and Commuter models from its new 12 series.

However, in February, Nimbus Group presented its 2025 results, which underlined the task facing the pair. Net sales from January to December totalled SEK1.367 million (about US$150 million), which was down 16.6 per cent on 2024. The decline was primarily attributed to a continued weak North American market, where company sales dropped by 53 per cent.

Inden stated: “We continue to operate in a soft market and presented increased losses quarter over quarter, driven primarily by the finalised closing of operations in Finland and the low demand in North America. During the quarter (Q4 2025), we implemented several robust measures to sharpen our commercial capabilities, increase efficiency and reduce our costs. I’m confident these measures will have the intended impact and contribute to improved results.”

Christina Evans, CCO & Deputy CEO, Nimbus Group

Inden and Evans spoke to Yacht Style about the challenges of heading Nimbus Group, which is headquartered in Gothenburg. Aside from Nimbus, the company’s brands include Alukin, Aquador, EdgeWater, Falcon and Paragon, and it has operations in Sweden, Poland, UK, Norway and the US. Asiamarine is among Nimbus dealers in Asia.

Johan, why did Nimbus Group’s Board of Directors want you as CEO?

Inden: When I talked to the Board, they were looking for someone who knows the industry, and I had spent the last decade in the marine industry with Volvo Penta. They also wanted someone with an industrial background, and I’ve been the President of a venture business. I have a unique mix of understanding the investor perspective and technology perspective, plus a deep understanding of the industry.

I’ve known Nimbus for many years because it was a customer. Also, I’ve owned a Nimbus boat for 10 years, although that wasn’t one of the criteria for joining! They were also looking for a hands-on leader who was happy to be on the front line, because this is a front-line type of business. I was excited about the opportunity. Nimbus Group is a smaller business than I was managing before, but I like the entrepreneurship, the brand and the people. I was up for a good challenge.

Both of you had worked within the Volvo Group for many years, so how aware were you of each other’s appointments at Nimbus Group?

Evans: We never worked directly together at Volvo, but we knew each other as we had met at a lot at boat shows and industry functions, and we were on the same Board (of Humphree, a marine technology provider owned by Volvo). Before I joined Nimbus Group, Johan and I were in touch about me taking the role and we both agreed it was a good idea. To work so closely together, the way we are now, you need to have a very good relationship and understanding.

Inden: When I joined, Nimbus Group’s discussions with Christina were already ongoing and I was very happy about that. Because of my views on running the business, we’ve since made the management team much smaller. I want speed and experience and to be able to move fast.

Johan Inden and Christina Evans atop the Nimbus 495 Flybridge at Boot Dusseldorf

Christina’s appointment made it possible to consolidate the commercial side, so brand management, marketing, retail sales and commercial sales with the dealers are all under her management. This means we can work across the entire customer journey. We want to work with the customer from the awareness or dream phase, of starting to think about a Nimbus Group boat – this period can last a week or 20 years – through buying, owning, reselling and buying a new one.

Johan, what was your main remit as CEO?

Inden: To build a good business. Nimbus was created in 1968 and is a fantastic brand with deep roots. Nimbus Group is a portfolio of brands. These include Aquador, a strong brand that builds the 250, 300 and 400 Hard Tops, while in the US, we have a local presence in North America through EdgeWater fishing boats and the factory there.

Alukin is an aluminium boatbuilder and has started a long-term contract to build 11m workboats for the Swedish Armed Forces, while Falcon is an aluminium speedboat brand. However, everyone knows the market has been tough over the past few years. There was a strong sales surge in Covid, then the market has been turning. We’re here for the long term. The assignment is to build a strong company over time. We need to preserve the strength of the brand but be able to bring it forward and build a strong, long-term business. That’s also the expectation of our shareholders.

Christina, as you’re overseeing the commercial side, what are your priorities?

Evans: I need to focus on bringing the customer journey perspective into the organisation. Whether you sell a boat through retail or commercial, or whichever market the boat is sold into, we always need to understand this and be very sales focused.

We also need to focus on the brand identity and be confident in Nimbus. When we look at the heritage of the brand and the boat brands we offer, there’s a lot to embrace and emphasise. This will be a journey linked to sales. We also need to try to find the right identity for each brand in the portfolio. Each brand has its place, and we need to define this for ourselves, our dealers and our customers, then we will be more confident in all our markets. And, of course, there are sales targets!

Inden: On this note, the Nimbus brand is the stem or root system of the company (Nimbus Group). It’s like a strong tree that has roots dating to 1968. When that stands strong, the other brands can flourish as well. It’s one reason why our participation at Boot Dusseldorf this year was focused on the Nimbus brand and its experience and values.

The Nimbus team at Boot Dusseldorf, where the company debuted the Weekender 12, Tender 12 (left) and Commuter 12 (right)

For each of the other brands, it’s like a family with children. You don’t talk about them only as ‘the kids’. You talk about each brand individually, by name, with their own personality and traits. We want all our brands to shine, but they will do better when the Nimbus brand stands strong.

In the industry, there are much larger ‘groups’ that include brands more easily distinguished by the size and type of boats they produce. Is there a concern that Nimbus Group brands overlap and potentially target similar customers?

Inden: We sold and licenced the Bella and Flipper brands, and with that we closed the two factories in Finland. Each brand must be looked at as a business. Each brand must be able to deliver its own values. We can draw synergies as a group, but for it to work as a business, each brand much deliver. When you look at the businesses, they must be logical from a Group perspective and add different assets. They should work in different market cycles, have different use cases or customer profiles, work in different segments, like working with the government with Alukin.

It was a fresh start for the Nimbus brand this year with the debut of the three 12 models, which build on the platform and success of the 11 series. What’s your hope for the new line?

Inden: Compared to the 11 series, the 12 has more than 200 updates including some significant ones like the extended aft platform, new balconies, new helm arrangement, new T-Top for the Tender version and so on. We sold over 500 units of the 11 series, so we know that the customer loves them. They’re fantastic in the water. I think the 12 will be a continued success, help build the Nimbus brand and delight our customers.

You also announced the Nimbus 495 Coupe at Boot.

Inden: We’ve now opened the order book for the 495 Coupe, which is a very important boat for us. The [flagship] 495 Flybridge has been on the market for 1½ years and has been a success. The Coupe line is the centre of the Nimbus DNA. The customers for the Coupe line do the Great Loop in North America, and travel through the canal systems of Europe. They spend weeks or months on their boat.

Nimbus is taking orders for 495 Coupe, which debuts in 2027 and is suitable for North America’s Great Loop and Europe’s canal systems

The 495 Coupe has all the accommodation and storage to have a comfortable ride, but is low enough to have bridge clearance across all those popular routes. It’s a spectacular boat to take around Europe or North America. The first units will be in the water in 2027.

Christina, what do you bring to Nimbus Group from your time at Axopar, two companies that have a history of collaboration?

Evans: As with every strong brand, it’s very important to build on that and define it. All marketing and sales strategies start with understanding a brand. That was important, both at Volvo – a very strong brand – and with the growth journey at Axopar. It was an interesting journey. You can see the return on investing in your brand. This can be how you showcase yourselves in exhibitions but it’s also how you showcase yourself on your website, in personal interactions and so on.

At this stage, I’m still learning within Nimbus Group, so I’m trying to meet as many of our dealers as possible, as they’re our first point of contact with customers. I think we should increasingly emphasise our heritage, which distinguishes us from many other brands.

Inden: On this note, I met a customer in Sweden who was receiving his 32nd Nimbus boat, although not all were new. That says something about brand loyalty and underlines what this business is about. I hear stories from dealers who have served families with boats over a couple of generations.

As you’re both new to Nimbus Group, what have you learned from the likes of Jonas Göthberg (Commercial Director, Nimbus) and Joacim Gustavsson (Chief Designer, Nimbus Group), who have been with the company a long time?

Inden: We’ve learned a lot. A lot. We’ve combined well. Christina and I both bring very entrepreneurial, hands on-personalities, so we want to be out meeting the customers and that applies to Jonas, Joacim and others across the departments, and we’re knitting that team together tightly. However, Nimbus was my customer when I was at Volvo Penta and Christina also knew the company, so it’s not like we’re complete outsiders.

Nimbus Weekender 12

Evans: Axopar has a sales collaboration with Nimbus Group, so I knew the company well. Johan and I are very keen on being part of the team. We want to be at the shows and exhibitions, and close to the customers, so the whole team are together.

Inden: Nimbus Group is on the stock market. I work with the investors and the Board, and this is all very important for the company in the long term. But at the same time, they can’t be happier if we’re out selling the product.

It’s an industry that provides experiences and puts smiles on people’s faces. You don’t buy a boat because somebody gave you a spreadsheet and suggested this would be a good investment. People invest their time and their money in a boat because it’s something they love.

Johan, what can you tell us about your own Nimbus boat?

Inden: When I was young, I used a 5m outboard fishing boat at our summer house, then I worked and travelled a lot and didn’t have a boat. About 11 or 12 years ago, we bought a new house close to the water and wanted a boat to explore the islands nearby. I asked many people about which boat to buy, then did my own research and ended up buying a Nimbus 250 R Nova. I love the design. It was built in 2001 and I completely renovated it. I may even use it to go to the office when it’s warmer!

nimbusgroup.se

nimbusboats.com

Note: This interview first appeared in Yacht Style Issue 88

Angel Zhou on Benetti’s appeal in Asia

Leaders / yachtstyle2020

Angel Zhou on Benetti’s appeal in Asia

April 23, 2026
5:14 pm

Benetti’s President of Sales for Asia explains why the Italian shipyard’s superyachts and service are so suitable for the region.

Angel Zhou, President of Sales for Asia, Benetti

Having been appointed late last year, can you clarify your roles and responsibilities at Benetti?

As the President of Sales for Asia, my mandate covers the entire Asia region, with a focus on mature markets including Hong Kong, Singapore and mainland China, as well as high-growth territories such as Southeast Asia, Japan and beyond.

I oversee the end-to-end commercial strategy in the region by driving sales across our entire product portfolio, from 34m models to 110m gigayachts. I’m also responsible for strengthening our service and aftersales networks in local markets, nurturing partnerships with brokers and marinas, and shaping how Benetti’s ‘sea-to-shore’ lifestyle is experienced by Asian owners.

My role bridges global brand heritage with on-the-ground regional insights, ensuring Benetti’s values are translated meaningfully for Asia’s evolving client base.

Benetti B.Yond 57M

Why were you attracted to this role?

Two main reasons. First, Benetti’s legacy is unmatched, with a 153-year heritage and Azimut|Benetti Group being the world’s No. 1 builder of superyachts (24m-plus) for the past 26 years. It’s extraordinary.

Its Italian craftsmanship, timeless design language and bold approach to innovation, from early steel-hull breakthroughs to today’s hybrid-powered sustainability, have long earned the admiration of the global superyacht community.

During my time at Simpson Marine (2007-2025), I witnessed firsthand how Benetti’s customisation capabilities and iconic design features resonated deeply with Asian clients. Examples of this include the Oasis Deck®, one of the industry’s most revolutionary concepts, introducing open lateral wings to expand the beach area; the Veranda Deck® concept on the Motopanfilo 45M; and the Cabana Deck® on B.Loft.

Veranda Deck® on Benetti Motopanfilo 45M

Second, this role represents a milestone. For four decades, no woman and no Asian has led sales for such a prestigious yacht brand in Asia at this level. As a woman and an Asian professional with deep regional expertise, I saw this as a meaningful challenge and opportunity to bring a local, contemporary perspective to one of the world’s most respected superyacht brands.

Asia’s owners have unique expectations such as privacy, multigenerational living and seamless service. I believe a diverse viewpoint can strengthen how Benetti connects with this audience.

Overall, this role allows me to bring together two passions: my long-standing admiration for Benetti and my commitment to advancing representation within our industry.

Benetti Oasis 42M

Looking back at your career, can you talk about how you gradually evolved your skillset and client base to become a superyacht broker and specialist?

My journey evolved naturally over time. At Simpson Marine, I built a strong foundation through deep product knowledge and long-term client relationships. By focusing exclusively on the high-end segment early on and understanding the nuances of Asian clientele, my expertise and network organically expanded into the superyacht category.

My hands-on experience of managing complex builds, working closely with owners and navigating high-value transactions now underpins my work at Benetti.

What have been your biggest learnings in terms of helping owners both find and enjoy their superyacht?

My biggest learning is that owners enjoy their yacht most when its design aligns with how they truly want to live at sea. Benetti’s strong R&D and partnerships with leading designers have shown me how thoughtful innovation – like the open, social connection to the water on the Oasis models – directly transforms the onboard experience.

Benetti Oasis 42M

I’ve also learned that Asian owners value generous volume, flexible layouts for multi-generational living, and a lifestyle flow that feels intuitive and effortless. This is why I am focused on models such as the Oasis 42M, B.Yond 57M and B.Loft 65M, which embody these qualities and elevate both the ownership journey and the day-to-day enjoyment on board.

B.Loft’s Cabana Deck®, designed by Giorgio Cassetta, is Benetti’s reinterpretation of the beach club as a water-level living space. This new area, expanded by fold-down side wings, transforms the traditional stern platform into a spacious, indoor-outdoor lounge pieds dans l’eau.

The B.Yond 57M is designed to offer a range of experiences on long cruises and is offered with three stern configurations. The Beach version has a generous outdoor area and pool; Air has a touch-andgo helipad for a limitless cruising experience and the possibility of transforming this space into a veranda; and Water is designed to stow marine exploration equipment.

Why do you believe Benetti offers the right yachts and support for the Asia market?

I’ve always believed Benetti is a shipyard that truly understands cultural diversity. The brand not only respects and embraces Asian culture but also genuinely invests in the region. Benetti engages deeply with local expectations, appreciates local partners, and prioritises long-term relationships.

Benetti B.Loft 65M

This authenticity, combined with its design innovation and commitment to customisation, aligns with the needs of discerning Asian owners. The models I highlighted – Oasis 42M, B.Yond 57M and B.Loft 65M – are especially suited to the region, offering large social spaces, flexible layouts for multi-generational living, and a lifestyle centred on connection with the sea.

benettiyachts.com

New Burgess role for Tiah

Leaders / yachtstyle2020

New Burgess role for Tiah

April 23, 2026
4:58 pm

Burgess has appointed Hwee Tiah in a new role, after the Singaporean recently completed a decade with the global brokerage house.

Hwee Tiah

Hwee Tiah has been appointed as Burgess Chief Representative, Singapore, a position she will combine with her current role as Head of Charter and Business Development, Asia.

Jean-Marc Poullet, Chairman, Asia and a Senior Partner at Burgess, hired Tiah in December 2015 and was delighted to announce a new position for the Singaporean.

“Over the last 10 years, Hwee has become a core pillar of our Asia team, recognised for her exceptional ability to build trust-based relationships with clients, industry peers and luxury partners across the region,” Poullet said.

“She will carry high Burgess’ flag in her native Singapore with her usual combination of professionalism and positive energy.”

Poullet, Tiah, Mark Woodmansey (Head of Brokerage, Asia) and Jiyu Xie (Fleet Manager Asia / New Build Advisor) form a four-strong core leadership team steering the brokerage house’s activities in the region.

burgessyachts.com

Luca Santella on how curiosity shapes Bluegame’s future

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Luca Santella on how curiosity shapes Bluegame’s future

April 16, 2026
1:58 pm

Architect and Olympic sailor, Bluegame founder Luca Santella built his first motoryacht for a serendipitous commission that led to an ongoing voyage of edgy experimentation in boatbuilding.
Interview: Andrew Dembina; Photos: Bluegame & Sanlorenzo Group

Luca Santella in Hong Kong

A multiple European and world champion sailor, and two-time Olympian (1988 and 1992), Luca Santella founded Bluegame in 2004, debuting the Bluegame 47 the following year.

The Italian brand has enjoyed a second wind since 2018, when it was acquired by the Sanlorenzo Group, first producing the BG (open) and BGX (enclosed) monohull ranges before introducing the BGM multihull and BGF foiling multihull lines.

In December 2025, Santella visited Hong Kong as a keynote speaker at the Business of Design Week and to attend the Hong Kong International Boat Show, where the BG62 – soon to be succeeded by the BG64 – was exhibited by Sanlorenzo Asia-Pacific along with a Sanlorenzo SL86A and SX88.

This January, Santella was at the forefront of Bluegame’s world premiere of its flagship BGX83 at the Boot Düsseldorf indoor show in Germany, where the brand’s first full-flybridge motoryacht was the event’s largest global debut.

The BGX83 is Bluegame’s new flagship and follows the success of the BGX63 and BGX73

As Head of Product Strategy, Santella continues to drive the Bluegame ethos, while the Sanlorenzo Group brings additional expertise and resources for design collaborations, R&D, production, marketing and expansion strategies within established and growing markets.

Luca, it has been an exciting start to the year for Bluegame, with the debut of a new flagship.

Yes, we premiered the BGX83 in Düsseldorf in January, after hull one was only launched in December [2025]. The BGX83 joins the 63 and 73 to complete the BGX range. We’re now working on the BG64 because we have the 42, 54 and 74, so we want to add this size.

Can you summarise your speech at the Business of Design Week in Hong Kong last December?

It was entitled ‘Design without Boundaries: How curiosity shapes the future of sustainable yachting at Bluegame’. I told the story of the brand in relation to my experience as a sailor, Olympian and architect, and that one of my sailing contacts asked if I could build a powerboat. This was the starting point of Bluegame.

Luca Santella outlined his boating and design journey at the Business of Design Week in Hong Kong in December 2025

The ‘second starting point’ was this boat’s uniqueness, which Boat International discovered and wrote about. Carlo Bonomi, an Italian entrepreneur and powerboat racer, saw the article, liked what he read and called me. A month later, we had the company set up. The following year, we started building in South Africa.

How would you compare Bluegame’s current models, since the Sanlorenzo acquisition, to the brand’s original yachts?

When we became part of Sanlorenzo, things changed. I could start looking forward to organising and planning in different ways and enlarging the range of models – a big difference from the beginning.

Santella on the aft deck of a Bluegame BG62 in Hong Kong

However, the innovation and daring spirit were always the same. These aspects have always been part of Bluegame, since I started in Cape Town, South Africa with the first commission and no brand, with a really different boat.

Things have become much more considered, and production has been very well controlled thanks to the direction of Carla Demaria (former CEO of Bluegame). Also, I must say that Mr Massimo Perotti (Executive Chairman, Sanlorenzo) is a fantastic entrepreneur and super-knowledgeable on the production side. We have worked very well together on many different Bluegame models, and he knows everything about them.

What was your role in Sanlorenzo’s SX ‘crossover’ series, which launched in 2017 and inspired Bluegame’s BGX line?

In 2015, I showed my first SX concept drawings to Mr Perotti. It was really the blending of two different worlds of design: the elegance, classic style of Sanlorenzo, and the innovative ideas of Bluegame. He saw the potential, so we started on the SX line, with its large aft platform, which has been very popular in Asia.

The BGX73 had its Asia premiere at the 2024 Singapore Yachting Festival

We worked on the Sanlorenzo SX88, the first model of the series, which influenced the Bluegame BGX line that debuted in 2019 with the BGX70 (later renamed BGX73).

As well as Bluegame, I’m still working on every new Sanlorenzo and Swan project, as a design collaborator and consultant.

Which signature features of the original Bluegame range carried over after Sanlorenzo Group acquired the brand?

The quality of the hull, for sure. When I started the project, the first guy I wanted was the number-one hull designer, and this is still the case. I originally went to Washington DC and met [naval architect] Lou Codega and we started our collaboration. I had read about his work on different boats, many designed with custom fishing trawler hulls in the Carolina area. I knew that fishermen used the strongest hulls, having to go fast to one spot and return fast.

Santella at the wheel of a Bluegame BG62 in Hong Kong

On the boats, the walk-around is a [constant] feature, while mooring areas are so important because they must be functional, safe and ergonomic.

I would say that my first boat didn’t match any of the stereotypes of the trends of that period, so we were really out-of-the-box, and have remained so.

As well as studying Architecture at the University of Florence, you were a professional sailor since your teens. Were you influenced by the design of sailing boats?

Yes, there was an inspiration, but it was not from designing sailing boats, as I never designed a sailing boat until starting on one a year ago for Nautor Swan (part of Sanlorenzo Group). But being a professional sailor for about 30 years made me aware of the elements, respecting the wind and waves. I took that with me when I started designing power yachts, and it made the product different.

I studied architecture to PhD level in Florence. Architecture brings a different view of volumes, areas, space and boating. Designing a boat is not just design or engineering because you live in a boat. You move, you sleep, there are different levels, and there are ergonomics. It’s not a car, which you only sit in.

A BGM75, Bluegame’s first multihull, in Singapore

As Bluegame’s Head of Product Strategy, do you propose your own concepts for the next Bluegame model, or does it happen more symbiotically with the Sanlorenzo Group team?

It’s more personal for Bluegame. If I have an idea, I make preliminary drawings, share them with the Board, and we discuss from there. The starting point always comes from me.

Volvo Penta IPS propulsion is used in a lot of Bluegame models. When did this collaboration start?

When we started, the IPS system was very new. We had motor-shaft engines for our first three models. After those, all Bluegame yachts used IPS except for the BGH-HSV (Hydrogen Support Vessel), a hydrofoil catamaran with electric motors.

IPS gives you the possibility to shrink the area of the engine room, for more space in other places. The BGX series was born around the IPS. Mechanically, it’s also a fantastic system as it’s hydrodynamically very responsive.

Bluegame debuted in Australia with a BGX63

For future models, we’re now working with the hybrid version of the IPS powertrain, which we tested in Gothenburg. It’s like if you have a hybrid car: up to 10 knots is electric power, and then the diesel starts very gently.

A collaboration we’re considering is whether hydrogen energy can substitute the electric part, to further build up a really green powertrain, using the know-how we’ve gained in this area.

The ‘For Bluegamers Only’ tagline was launched in 2022, with video promos that implied owners are uncompromising in personality and expect unique innovation. How would you define the Bluegame owner?

They know a lot about boating and are usually very interesting people. They do want something innovative and different, but they don’t want to show it off. It’s rewarding and personally appreciated by them and their family and friends.

Bluegame debuted in Australia with the presentation of the BGX63 at the opening of the Sanlorenzo Australia office in Sydney in late 2024. How has the brand been received there?

I love Sydney, and Australia – I sailed there. The market fits so well with Bluegame because of the way Australians enjoy boating and socialising together. I’m glad we’ve started selling there, even to people who didn’t know the brand before.

Bluegame BGX63 in Sydney

We’ve had very good feedback so far. It’s such a disruptive brand that people must discover it, see it and go out in the boat to understand the completely different layout, its open [aft] platform and the enclosed upper levels for the hot season.

We had some great events in Sydney Harbour with partners and VIP guests. Our BGX63 Luka became a spectator boat at the Rolex SailGP event in Sydney (in February 2025), where guests were hosted by Sanlorenzo Australia to watch the high-speed racing action.

How did you decide to create the BGH-HSV, a team chase boat at the 2024 America’s Cup in Barcelona, then develop the BGF45 foiling catamaran that debuted at the 2025 Cannes Yachting Festival?

The HSV hydrogen tender project was my idea. As Mr Perotti is a visionary, when I explained it, he said: “Okay, let’s go, let’s try it.”

The BGH-HSV (Hydrogen Support Vessel), a ‘flying’ foiling catamaran used as a chase boat at the 2024 America’s Cup in Barcelona

It was a fantastic step for Bluegame. We gained so much knowledge in two years because the boat was very complicated. We worked hard on the composites, hydrodynamics, power-management system and ‘flight’ control. And there was a lot to learn – to ‘fly’ (be fully propelled on foils), then turn and all the manoeuvring, generally.

We initiated new collaborations for the HSV. It’s important to bring new ideas and energy into the company. It was a big step for Bluegame and the Sanlorenzo Group, and a hydrogen foiling boat with a 200nm range and 50-knot top speed was unique in the industry.

A ‘skimming’ foiling catamaran, the BGF45 debuted at the 2025 Cannes Yachting Festival

The BGF model inherited all the HSV investment and is a much simpler boat. BGF is a skimming boat; the HSV is a flying boat. Foiling is going to be an area for the future of yachting, and we are already thinking about a bigger BGF model, maybe around 50-55ft, with a more sophisticated foil system. We are also working on smaller versions. The BGF45 saves about 30 per cent on fuel (due to less hull drag).

The BGM line, which started with the BGM75 that debuted in 2023, was born in this direction, as a fuel-efficient catamaran, offering more space with smaller engines, and the construction is more sustainable.

Are you looking at hydrogen on other models?

The concern about hydrogen is the supply network – how to refuel. It was difficult to refill hydrogen for the HSV. For monohulls, foiling can be developed. Alternative power can be considered for semi-displacement hulls, but now it’s not practical for the power needed on a planing boat.

Overall, how is business for the brand and where are you looking to grow?

We were similar in 2024 and 2025, even if the market is not what it was a few years ago, after Covid. But, on our side, we have premium products, which have more resilience in difficult periods.

The Asia-Pacific market is already a significant percentage of revenue for us now. We’re working hard to look at newer markets in Asia-Pacific and America. We’re trying to develop America, which for us is a small market, and to consolidate the European market.

We see big potential with BGX in Australia. We recently had more sales in Hong Kong, so boats are arriving soon. In Singapore, the BGX73, BGX70 and BGX60 have all been sold there. We have one in Taiwan, and the new BGM75 is in Southeast Asia.
bluegame.it
apac.sanlorenzoyacht.com

Singapore Yachting Festival 2026 “a more curated lifestyle

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Singapore Yachting Festival 2026 “a more curated lifestyle experience”

April 8, 2026
1:12 am

As Regional General Manager of SUTL Enterprise’s Marina Division, overseeing the ONE°15 Marina portfolio, Jonathan Sit explains why this year’s Singapore Yachting Festival at Sentosa Cove will be special.
Interview: Gael Burlot

Jonathan Sit, Regional General Manager, Marina Division, SUTL Enterprise

Jonathan, how will Singapore Yachting Festival 2026 at ONE°15 Marina Sentosa Cove differ from last year’s edition?

The 2026 edition marks a deliberate shift from a traditional yacht showcase to a more curated lifestyle experience. Beyond the on-water display, we’ve expanded programming to include our onboard wellness sessions, hands-on masterclasses, and purpose-built networking and experiential environments.

We’ve also introduced two new zones debuting in 2026: the Spotlight Zone and The Wellness Suite. These go beyond conversation, bringing together live experiences, hands-on sessions and the exchange of ideas within dedicated spaces. The aim is to deepen engagement, so visitors don’t just view yachts but experience the lifestyle around them.

Any exciting yacht premieres this year at the Singapore Yachting Festival?

Yes, we have at least 10 premieres across categories including superyacht, flybridge, catamaran and day cruiser. This breadth ensures that both seasoned yacht owners and new entrants to the market will find something compelling. Importantly, a growing number of brands are choosing Singapore as their Southeast Asia launch platform, which signals increasing confidence in the region as a serious yachting market.

Jonathan Sit (second left) with Arthur Tay, SUTL Group’s Chairman & CEO, and Michael Ma of Sentosa Development Corporation at Singapore Yachting Festival 2025

This year’s Singapore Yachting Festival spotlights an exciting line-up of show debuts, led by the Asia premieres of the sleek Saxdor 340 GTWA presented by DCH Marine, and the highly anticipated Leopard 52 from Leopard Catamarans.

Making their Singapore premieres are the versatile Excess 13 by Excess Catamarans, Azimut Fly 62 and the Navetta 64 by Absolute Yachts. Visitors can also experience the sophisticated Sanlorenzo SX100 and the elegant Prestige M48 distributed by Asia Yachting.

On top of yacht premieres, world-renowned brands like Rossinavi will also be debuting at the 2026 SYF.

One of the many surprises awaiting visitors at this year’s edition is the presence of Vega 1892. Can you tell our readers more?

Vega 1892 is a rare 130-year-old sailing vessel with a rich heritage. Beyond its historical significance, Vega represents a powerful humanitarian mission today. The vessel travels to remote communities, delivering essential supplies such as educational materials and medical aid directly into the hands of teachers, midwives and healthcare workers.

Vega 1892

At the festival, visitors will not only be able to view this beautifully preserved ship but also hop onboard for a tour, try their hands at knot tying and sail hoisting, and hear from the crew about its ongoing impact and the network of supporters behind its work.

Vega’s participation brings a meaningful dimension to the show, connecting the yachting world with purpose-driven initiatives. Visitors are reminded that yachting is not only about luxury but also about purpose and impact.

Within the Spotlight Zone: tell us about the new Masterclasses in Lifestyle and Design?

The Spotlight Zone Sessions at Singapore Yachting Festival 2026 introduce a curated series of masterclasses that blend lifestyle, craftsmanship and design with the yachting experience.

Across four days, visitors can participate in sessions such as guided wine tastings by a Master of Wine, whisky masterclasses and a cheesemonger masterclass, each offering deeper insight into onboard hospitality and refined living.

There are also design-led conversations, including a fireside chat with Porsche designers, alongside industry-focused sessions like the Branded Bank Insight Series by J.P. Morgan.

These sessions are designed to be both educational and experiential, giving visitors a chance to engage directly with experts, discover new trends, and better understand the lifestyle elements that define modern yachting.

Bringing active sommeliers to the Singapore Yachting Festival is a first. What will be their role, and how will they interact with visitors?

Introducing professional sommeliers adds a refined experiential layer to the festival. Their role goes beyond serving wine. They will guide curated tastings, share knowledge on pairing, provenance and trends, and engage visitors in conversations around lifestyle at sea.

This aligns with the growing emphasis on onboard hospitality and the elevated expectations of yacht owners and guests. Visitors can expect a more personalised and sensory experience, whether they are seasoned enthusiasts or simply curious to learn.

What impressions of the show among visitors would lead you to say that the Singapore Yachting Festival has succeeded in advancing the yachting industry in Southeast Asia?

An increase in the volume of ticket sales this year suggests that our programming is resonating well and meeting the expectations of visitors. Just as importantly, feedback from exhibitors has been very encouraging, particularly in terms of meeting new and high-quality clients.

The continued commitment from repeat exhibitors, sponsors and partners is a strong endorsement of the audience we attract, while the presence of new participants signals growing confidence in the platform. We are also seeing interest from new brands and even adjacent industries that are curious about the yachting space and have proactively approached us for collaboration.

Taken together, this level of industry support reinforces that the Singapore Yachting Festival is moving in the right direction and is increasingly recognised as an important platform for the Southeast Asian yachting industry.

Over the past years, you identified and evaluated potential marina properties and sites globally and across the Asia-Pacific region to expand the ONE°15 Marina portfolio. In your view, which project presents the best growth opportunity?

Southeast Asia remains structurally under-supplied when it comes to premium marina infrastructure. At the same time, we are seeing clear growth in yacht ownership and broader waterfront lifestyle developments. That imbalance continues to create strong opportunities for well-positioned marina projects.

One project we are particularly focused on is our upcoming development in Panwa, Phuket. We have recently secured Environmental Impact Assessment approval and expect to commence construction within the year.

Phuket is already a mature and active yachting market, supported by favourable government policies and strong cruising demand. This gives us a solid foundation to develop a high-quality marina offering that can serve both local and regional boaters.

Any updates about Nirup Island Marina?

Nirup Island, located just 8nm from Singapore, is gaining traction as an accessible destination for boaters looking for a short offshore escape. It is increasingly being used as a first-stop international destination, both as a clearance point into Indonesia and as a gateway to the country’s wider cruising grounds, including its archipelagos and dive destinations. This positions Nirup as a practical and strategic extension of Singapore’s boating ecosystem.

What has been the response to the ONE°15 Marina Sentosa Cove upgrade and reconfiguration to better accommodate superyachts?

The upgrade has strengthened our ability to accommodate larger vessels, particularly in the superyacht segment. Since completion, we’ve seen increased enquiries from owners, captains and charter operators, along with stronger occupancy for larger berths.

This reinforces ONE°15 Marina Sentosa Cove’s position as one of the few marinas in the region capable of supporting superyachts at scale.

What actions have been pursued at ONE°15 Marina Sentosa Cove in favour of the environment and marine life?

Sustainability lies at the heart of ONE°15 Marina Sentosa Cove. The marina has implemented a range of initiatives spanning energy efficiency, water conservation and waste reduction, in alignment with our Platinum Five Gold Anchor Award, Superyacht Ready Accreditation and Level 4 Clean Marina recognition.

Our green initiatives include solarisation efforts, improved energy-management systems, and circular economy practices such as eliminating single-use disposables. In addition, the marina actively supports marine conservation and education initiatives including hosting events and programmes that raise awareness of ocean and coastal conservation.

Beyond infrastructure, there is also a strong focus on people – enhancing staff welfare, building a balanced workforce, and fostering a culture of sustainability across operations. Together, these efforts reflect a holistic approach to environmental stewardship within the yachting industry.

singaporeyachtingfestival.com

one15marina.com

Erik Ström on Volvo Penta’s international appeal

Leaders / yachtstyle2020

Erik Ström on Volvo Penta’s international appeal

April 7, 2026
11:04 pm

Ström, Volvo Penta’s Head of Marine for International Markets, discusses the propulsion company’s latest technology and Asia-Pacific updates.
Interview: Andrew Dembina; Photos: Volvo Penta & Grandtech International Engineering

Erik Ström, Head of Marine, International Markets, Volvo Penta

Based in Volvo Penta’s headquarters in Gothenburg on Sweden’s west coast, Erik Ström has been working with Volvo Penta’s marine business in Asia over the last 12 years and in November 2024 took on the role as Head of Marine, International Markets.

However, last December marked a first for Ström and Volvo Penta as the company participated for the first time at the Marintec China exhibition in Shanghai. Volvo Penta’s display was part of the Asia launch of its IPS (Inboard Performance System) Professional Platform, as used on the likes of Sanlorenzo’s SX120.

As Shanghai is home to Volvo Penta’s China headquarters, Ström teamed up with Roger Liu, Head of Marine China, now in his 15th year with the company, and David Hamilton, an 18-year Volvo Penta veteran who moved to Shanghai last year following his appointment as Head of China.

Erik Ström with Volvo Penta’s Roger Liu (Head of Marine, China) and David Hamilon (Head of China) at Marintec China in Shanghai

Ström next visited Volvo Penta’s Hong Kong dealer, Grandtech International Engineering, whose team led by founder and General Manager Meme Poon was exhibiting at the Hong Kong International Boat Show in Club Marina Cove.

How was 2025 for Volvo Penta in terms of yachting use in Greater China and other parts of Asia-Pacific?

We’ve had stable growth in Asia-Pacific over many years and we’re happy to see this continue. China in 2025 was tougher, with much of this due to the ongoing trade and tariffs situation with the US. The overall global economy has slowed down, specifically for us in the yachting and leisure segments. But we’re going strong with commercial and governmental sales in the region, including in China.

Have Greater China shipyards using Volvo Penta remained strong?

Yes, certainly. Cheoy Lee Yachts uses Volvo Penta on some models, and we have some new products under discussion with them.

In our mainland China yachting business, we also have longstanding partners and key OEMs (original equipment manufacturers) like Aquila, Marlow, Aquitalia, Sea Stella, Integrity, SilverYachts, Pearl, HeySea and McConaghy. Also, Oceanwalker – which displayed at the recent Hong Kong show – is an interesting, up-and-coming client of two or three years for us and is exploring new hybrid technology for catamarans.

Volvo Penta at Marintec China 2025 in Shanghai

How is Volvo Penta’s business in Australia and New Zealand?

They’re important markets for Volvo Penta. If we look at Australia specifically, we have key OEMs like Riviera, which builds a lot of yachts with our IPS system. They’ve been loyal customers to Volvo Penta for many, many years. Also in Australia, we have Maritimo, which is a long-standing partner.

From these, we’ve developed a long-standing service and dealer network in the Oceania area, and are developing new products that may fit their new models very well.

How do Volvo Penta’s service providers in Asia-Pacific compare to those in other markets?

We continue to expand our dealer network across Asia-Pacific and review our performance. We are in a good position, but need to continuously ensure we provide the most premium service to yacht clients in this region.

Grandtech is a great example of the high level of professionalism we want in our representatives in Asia-Pacific. And as we step towards superyacht clients with the new IPS Professional Platform, this brings another type of demand, to be able to serve these clients and meet their expectations.

Meme Poon, founder and General Manager of Grandtech International Engineering, the Hong Kong dealer for Volvo Penta

We are working very closely with our local Volvo Penta dealers in Greater Asia – such as Grandtech in Hong Kong – and with brokers and boat dealers, to make sure we cover and support customers who use our technology. We identify spots where we can improve as a service provider and distributor.

What’s the appeal of the IPS Professional Platform?

The focus is on a great user experience. It’s a modular system that today, in its first phase, offers an integrated combustion propulsion solution. Soon, we’ll also provide hybrid solutions and full-electric solutions that can be applied in yachts, as well as in our commercial and governmental marine projects.

Can you tell us about demand in Greater China for the IPS Professional Platform?

We started to deliver the physical drive out of our factory in mid-2025. We have some prospects in China that we’re working with, mainly on the commercial side initially, which is why we chose to launch it in Marintec. We’re also talking to some superyacht builders in southern China and Taiwan that have shown great interest. I’m confident we will make good progress over the coming years.

How important was last year’s world premiere of the Sanlorenzo SX120, the first composite yacht to feature the IPS Professional Platform?

It was certainly a big moment. Sanlorenzo is a long-time partner with Volvo Penta and its SX range of yachts has been exclusively designed with our IPS, so we’re happy to be able to grow with the larger sizes of these yachts.

Sanlorenzo’s SX120 is the first yacht series to feature the Volvo Penta IPS Professional Platform

Sanlorenzo is a strong, global brand and we’re very happy to continue working with them. We match well. By using the IPS Professional Platform, Sanlorenzo could design a vessel that had unique features. Given the compact size of our package, it allows designers and the shipyard more room and flexibility in their vessel layouts.

Achieving more living space and more usable space on yachts – which is essentially what all builders and users want – is a key efficient feature of the IPS system, but are you also introducing an Eco Mode system on the Professional Platform?

Yes. With this feature, you can operate the system on only one out of the two engines per drive line in slow cruising speed. This can significantly reduce fuel consumption and C02 footprint, extend the cruising range and lower servicing costs.

Last September, Volvo Penta announced the launch of a next-generation autopilot system that’s fully integrated with the Electronic Vessel Control (EVC) system. Does this manage the propulsion system, engines, steering and ‘auto treatment system’?

Yes, the EVC system is the ‘brain’ and the ‘backbone’ of Marine propulsion solutions. We have launched our own autopilot system, developed in house and fully integrated with our EVC platform. It will enable us, and ultimately the user, to unlock more control of autopilot features in our propulsion solutions.

Do you expect these functions to be aimed more at commercial vessels or the private yachting sector?

Our current autopilot is for the leisure and yacht applications using our IPS and stern-drive systems. It’s also being developed and approved for commercial applications. We will still have an interface that allows a third-party autopilot to be integrated, if that’s preferred.

IPS Professional Platform on the Sanlorenzo SX120

Can you tell us about the new IPS-E electric range, which was announced in May 2025 and complements the hybrid range launched in 2024?

For pleasure craft and yachts, we see it as very likely that hybrid solutions will become more preferred. This comes with user-operation research and interfaces developed for yachts and other pleasure boats.

Whereas fully-electric IPS seems very likely, we will see it more in commercial workboats and passenger ferries, or where there is more predictable operational behaviour, because it will be dependent on how boats can charge on their routes.

In short, the trends we see today are that hybrid will be more popular in leisure and yacht applications and fully electric [propulsion] will be available for yachts but very likely used more in the commercial sector.

With yachts in mind, how is the company’s research on hydrogen and methanol propulsion progressing?

We’ve been looking at these over a couple of years, trying to understand possibilities and looking at future alternatives for fuels. Our conclusion is that there will not be a single source of future fuel. There will rather be different streams of alternatives of hybrid, fully-electric and potentially methanol and hydrogen fuels in the yachting segment.

Roger Liu and Erik Ström representing Volvo Penta in Shanghai

The key is that infrastructure needs to continue to develop to support the yachting industry, to make this [direction] viable and more attractive for owners and builders.

We are experimenting with alternative fuels in-house and in our R&D department. Today we do not have a commercial product for it, so we do not offer it broadly to the market. Rather, we are trying to understand where the market is going and how it suits our products and applications.

What other Volvo Penta developments are in the pipeline?

From a product perspective, we will focus a lot on bringing our new IPS Professional Platform and the IPS-H (hybrid) and IPS-E (electric) to the market. From a customer perspective, interesting developments in Asia are Grand Banks and Palm Beach Yachts in Malaysia, as the Palm Beach 107 is powered by our IPS Professional Platform.

In Italy, a 48m Baglietto under construction is the first full-custom superyacht to incorporate the IPS Professional Platform, which is also being used on the upcoming Amer 41 Explorer steel superyacht. Also in Italy, Azimut’s Seadeck 7 (71ft) and Sanlorenzo’s recently revealed SHE project (84ft) integrate our new IPS-H system.

Roger Liu and Erik Ström visit Meme Poon and the Grandtech team at the Hong Kong International Boat Show in December 2025

These are all interesting and show how the market and the OEMs are starting to adopt our new technology. Internationally, we’re selling more IPS and we see a trend with our OEMs in building bigger boats.

Overall, are you encouraged by what you see in Asia?

We’re seeing strong momentum in Asia on the yachting side. We’re taking market share and continuing to build our footprint on the pleasure boat and yachting segment. It’s going to be an area where Volvo Penta will continue to invest and increase our presence going forward.

In southern China and Taiwan, we’ve had good momentum over the last couple of years, and we expect to continue to grow our market share there. Moving ahead, it’s also another market that we will invest in with our new products like hybrid and the IPS Professional Platform.
volvopenta.com
grtech.com.hk

Superyacht Australia: setting a good example

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Superyacht Australia: setting a good example

March 26, 2026
3:21 am

David Good, CEO of Superyacht Australia, reflects on an exceptional summer for Australia’s superyacht industry, with Sanctuary Cove events to come and a Summer Olympics on the horizon.

Sydney Charter Show 2026, Jones Bay Superyacht Marina; Photo: Salty Dingo

As CEO of Superyacht Australia, I often describe our industry as one defined by momentum – constant, powerful and always moving forward. This past summer season has embodied exactly that.

From the energy of the inaugural Sydney Charter Show to the strategic insights shared at the Australian Superyacht Conference, we showcased the strength of our sector. We also demonstrated the unity, professionalism and world-class standards that position Australia as a leader within Asia-Pacific, encouraging the global superyacht industry to consider this fast-growing, maturing region.

Standing on the dock at Jones Bay Superyacht Marina during the Sydney Charter Show, I was struck by just how far we’ve come. In the years before the Australian Government approved foreign superyacht charter in 2019, Australia hosted a modest gathering of vessels. Now, the country has matured into a leader, hosting the largest fleet in Asia-Pacific.

Sydney Charter Show 2026, Jones Bay Superyacht Marina; Photo: Salty Dingo

At the first Sydney Charter Show, our charter operators, brokers, captains, crew and service providers presented an extraordinary fleet, each vessel a testament to our industry’s craftsmanship, professionalism, operational excellence and the unmistakable character of our cruising grounds.

More importantly, the show reaffirmed the growing appetite for Asia-Pacific based charters, from both domestic clients and an expanding international market now seeking unique, experience-driven itineraries in our waters.

One of my personal highlights was meeting with the next generation of crew, including last year’s Superyacht Crew Scholarship recipient Bryce Lawrence. Their passion, professionalism and commitment to delivering five-star experiences were inspiring.

Sydney Charter Show 2026, Jones Bay Superyacht Marina; Photo: Salty Dingo

These young professionals represent the future of our industry, and it was reassuring to see how deeply they value sustainability, training and safety, as the three pillars that define our long-term reputation.

SYDNEY CONFERENCE

Immediately following the Sydney Charter Show, we shifted into one of the most important knowledge-sharing opportunities of the year – the Australian Superyacht Conference. This conference has always served as a barometer for industry sentiment and a catalyst for forward-thinking discussions.

This year, it was held in Sydney for the first time, which added to the attraction for overseas visitors, some of whom included the Rolex SailGP in Sydney and the Formula 1 Grand Prix in Melbourne in their travel itinerary.

Australian Superyacht Conference 2026, Doltone House, Jones Bay Wharf; Photo: Salty Dingo

During the conference, leaders from across the nation tackled the issues that shape our operating environment, from global economics and forward vessel orders to AI-driven charter-client interactions, regulatory frameworks and environmental stewardship.

Our industry thrives on collaboration and nowhere was that more evident than in the conference sessions as shipyards, surveyors, marina operators, captains and fleet managers sat together, challenged assumptions and worked collectively to strengthen the sector.

GLOBAL PERSPECTIVE

Our increasingly global perspective was noticeable. We’re no longer content simply observing trends overseas; we’re helping to set them. Australian yards are delivering world-leading refit and maintenance programmes.

Our survey and compliance standards, while sometimes complex, are internationally respected. And our cruising regions, from the Great Barrier Reef to the Kimberley, are capturing the attention of owners seeking adventure beyond the Mediterranean and Caribbean.

David Good (centre) and Superyacht Australia colleagues with Flying Roos skipper Tom Slingsby (third right), the three-time Rolex World Sailor of the Year; Photo: Salty Dingo

This global lens is top of mind as we now look outward toward the next major events on the calendar. First among them is the Palm Beach International Boat Show in Florida where we will be exhibiting as a South Pacific Region at one of the most influential showcases in the global superyacht circuit.

Palm Beach presents an invaluable opportunity for Australia. It’s a stage where we can reinforce our capabilities not only as a premier cruising destination but as a world-class refit, maintenance, training and service hub. Internationally, there’s heightened awareness of Australia’s workmanship and technical capability, and our presence at Palm Beach strengthens relationships with North American owners, captains and project managers.

It’s also a chance to highlight the advantages of the charter legislation available in Tahiti, Fiji, New Zealand, Thailand, Papua New Guinea and Australia, which continues to open pathways for foreign-flagged vessels to charter in our waters, bringing significant economic value to our coastal communities.

AUSTRALIA IN SPOTLIGHT

Barely weeks after Palm Beach, we turn our attention back home to two cornerstone events in our annual calendar: ASMEX and the Sanctuary Cove International Boat Show in May.

David Good, CEO of Superyacht Australia, AIMEX and ACMG

ASMEX – the Australian Superyacht, Marine Export & Commercial Marine Industry Conference – remains one of the most respected industry conferences in the southern hemisphere. For me, ASMEX represents the intellectual engine of our industry. It’s where global market intelligence meets domestic capability; where importers, exporters, manufacturers and service providers gather not simply to share information but to set strategic direction.

What I appreciate most about ASMEX is the candour. It’s a space where we address challenges head-on, whether they relate to workforce shortages, infrastructure pressures, insurance complexities or international competition.

The insights from ASMEX inevitably fuel the excitement that follows at the four-day Sanctuary Cove show, an event that grows more dynamic every year. Sanctuary Cove embodies everything that makes the Australian marine industry exceptional – innovation, diversity, professionalism and the unmistakable lifestyle culture that draws people to the water in the first place.

Sanctuary Cove International Boat Show

Not only is Sanctuary Cove the most important boat show in Australia but it’s also set in one of the most casual and relaxed holiday settings on the Gold Coast. As we head into this next sequence of global and domestic events, I feel an immense sense of optimism.

Looking further ahead, our superyacht industry is entering a new era as Brisbane prepares to host the 2032 Summer Olympics. With the world watching and visiting in just six years’ time, there will be deeper investment in infrastructure, increasingly international visibility and an industry-wide commitment to excellence. The collaborative spirit I witnessed at both the Sydney Charter Show and the Australian Superyacht Conference gives me confidence that we are ready for this next phase.

We are no longer simply participating in the global superyacht ecosystem; we are helping to shape it. Our challenge now is to maintain the momentum, continue elevating our standards, embrace innovation and ensure that the world sees what we already know to be true – Australia is one of the world’s most professional, capable and desirable superyacht destinations and service hubs.

I look forward to representing our region proudly at Palm Beach, deepening our insights at ASMEX and celebrating our collective achievements at Sanctuary Cove. Together, we are building something extraordinary – and the best is yet to come.

superyacht-australia.com

DAVID GOOD

Based in Sydney, Good has been CEO of Australian International Marine Export Group (AIMEX), Superyacht Australia (SYA) and Australian Commercial Marine Group (ACMG) since July 2018, as well as Vice President of the International Superyacht Society (ISS) since January 2026. A graduate of the Royal Military College, Duntroon, Good served as an Infantry Officer in the Australian Army before working in Cairns for Ports North for almost 13 years (2005-18), as Security and Emergency Manager then as Operations Manager.

dgood@aimex.asn.au

From Hong Kong to the world

Leaders / yachtstyle2020

From Hong Kong to the world

March 12, 2026
5:07 am

May Choi, Simpson Marine’s Yacht Management & Charter Manager, explains the exciting expansion and progress across both sectors in Asia and beyond in her Column for Yacht Style.

May Choi, Simpson Marine

The last 12 months have been among the most dynamic we have ever seen at Simpson Marine. Demand for charter and yacht management services across the region is rising. In Hong Kong, southern China, Thailand and Indonesia, quality yacht charter availability is increasing, and manufacturers and service providers are building structures to support an increasingly international client base.

Asia-Pacific has experienced sustained growth in superyacht charter activity. Recent regional reports show a material year-on-year increase in active superyachts and overall activity across major hubs in the region.

This growth is driven by a mix of rising lifestyle interest, increasing travel within the region, and more professionalised charter supply chains that make operating a yacht in Asia easier for both local and international owners and charterers.

Hong Kong’s yachting market remains an important node for charter, brokerage and aftersales support in Greater China, with Thailand and Indonesia as Southeast Asia’s main hubs. Our Hong Kong office continues to be a busy base for private and event charters, bespoke day trips around the islands, and as a gateway for clients transiting to other Asia destinations.

We’re now able to facilitate charters across to the Philippines, Taiwan and, very soon, efficient access to the Greater Bay Area. At the same time, macro factors – notably regulatory and geopolitical pressures that have affected broader shipping and maritime services in the territory – are prompting some operators and owners to re-examine flagging, basing and logistics strategies.

Those considerations are increasingly factored into how we advise clients on where to base and operate their yachts in Asia.

HONG KONG AS A HUB

In Hong Kong, with the support of local institutions such as HKBIA (Hong Kong Boating Industry Association) and APSA (Asia-Pacific Superyacht Association), the government has now pledged support to the industry and is improving the arrival process for foreign-flagged yachts entering Hong Kong waters.

Quicker online registration and an online platform for all immigration and duty procedures are expected. This will eventually lead to the ability for foreign-flagged yachts in Hong Kong to be able to operate local and cross-border charters.

At Simpson Marine, we operate a diverse fleet of quality Central Agency yachts to serve the full range of client needs in Hong Kong and broader in Asia. Our fleet includes sailing boats and luxury catamarans, larger crewed motoryachts and a selection of superyachts available through our broader network.

Worth mentioning are our fleet highlights, with the Sanlorenzo SL90A J and a Sanlorenzo SL86 available for bespoke charters in Hong Kong.

This variety of yachts caters to the two-tier nature of demand in Hong Kong – short, high-frequency

day and half-day charters for Hong Kong private clients and corporates, as well as longer, crewed charters for inbound and regional guests.

Operationally, the fleet mix is deliberate. The smaller yachts are ideal for short harbour and island cruises, which require fast turnarounds due to high demand. The larger motoryachts and crewed vessels are suitable for clients wanting overnight capability, more amenities and the capacity to cruise for longer and in more comfort.

SANLORENZO CHARTER FLEET

A significant structural development in the international charter industry – relevant to owners and operators in Asia and globally – is the emergence of mono-brand, professionally managed charter programmes.

The Sanlorenzo Charter Fleet is a high-profile example. This turnkey, mono-brand charter programme pairs Sanlorenzo’s yacht-building heritage with the operational know-how of Equinoxe, the Mediterranean charter specialist acquired by Sanlorenzo as part of the shipyard’s growing services portfolio.

The resulting product is designed to deliver standardised, premium charter experiences and predictable operational back-office processes across global regions where Sanlorenzo yachts operate.

Managed by Equinoxe, the Sanlorenzo Charter Fleet now includes over 60 Sanlorenzo yachts ranging in size from 24-62m, with more to come. Almost 60 per cent of yachts in the fleet have been delivered within the last four years.

The yachts’ locations cover most popular charter destinations worldwide including all the Med hotspots, the Indian Ocean, Southern Pacific, Australia, the Caribbean and Bahamas, and Hong Kong.

I’m proud to share that we’ve already supported several customers with these memorable yachting holidays in the Mediterranean, and are now planning several charters around the Formula 1 Monaco Grand Prix in early June.

Equinoxe brings decades of charter expertise and hundreds of completed charter contracts to the table. That operational depth was a key reason Sanlorenzo integrated Equinoxe, enabling the shipyard to move beyond yacht construction into integrated services: charter sales, operational management and a branded fleet presence.

From an Asia-Pacific perspective, programme models like this matter because they reduce onboarding friction for owners who want to place a yacht into charter while preserving asset value and service standards.

It’s also what we have been progressively expanding in the region and that remains our focus for 2026 and beyond, together with a tailored Sanlorenzo Yacht Management programme.

YACHT MANAGEMENT

Alongside branded charter programmes, the growth of a dedicated yacht-management scheme is an important business stream at Simpson Marine.

Yacht management that combines technical after-sales, local service networks and standardised operational manuals helps lower the barrier for European builders and international owners to base yachts in Asia. Reliable service and warranty support are crucial in markets that historically required bespoke, on-the-ground solutions.

Sanlorenzo’s APAC service network and Yacht Management initiatives are explicitly designed to add that support layer. In Hong Kong, our Yacht Management team is currently servicing 17 large yachts and is growing, while the service will expand into Southeast Asia and Australia.

Asia-Pacific’s yacht charter market is maturing quickly and provides a natural access point to future yacht ownership and yachting lifestyle discovery.

For Simpson Marine, the combination of a diverse local charter fleet, expanding management capabilities and strong partnerships with the Sanlorenzo Group companies – the shipyard for yachts, and Equinoxe for charter operations and logistics – positions us to support owners and charterers in a comprehensive manner.

The region offers bright commercial opportunities. However, the winners will be those who combine global standards of operations and management with local expertise, customer access and logistical capability to execute complex itineraries and projects reliably.

apac.sanlorenzoyacht.com

simpsonmarine.com

MAY CHOI

Holding degrees in accounting and finance, and a certificate in superyacht operations, Choi is Yacht Management & Charter Manager at Simpson Marine. Her career started outside the yacht industry, first as a Finance Director at an electronics company and then as Office Manager at a wine importer that expanded into the yacht charter business. In 2011, she joined Hong Kong Yachting as Operations Manager before moving to NextWave Yachting in 2015 as Charter Manager, focusing on sales and business development. After moving to Simpson Marine in May 2019, she spent three years as Charter Sales Manager – Hong Kong before being promoted to her current role in 2022.

charter@simpsonmarine.com

Note: This Column first appeared in Yacht Style Issue 87

Sunseeker appoints permanent CEO

Leaders / yachtstyle2020

Sunseeker appoints permanent CEO

March 5, 2026
6:33 am

The British shipyard has announced the successor of its interim CEO, while also announcing a new Chairman.

Andrés Rubio, CEO, Sunseeker

Sunseeker has appointed Andrés Rubio as its permanent CEO after confirming that the British shipyard has secured new owners. A debt purchase from the existing lenders by a consortium led by KCP, in partnership with Lionheart Capital, is expected to be completed this week, with the KCP group also set to enter into an agreement to purchase 100 per cent of the shares in Sunseeker.

The transaction is subject to customary regulatory approvals, expected in the coming weeks, during which period the business will continue to operate as normal. Founded in 1952, KCP has teams in New York, Washington, London and Singapore.

Antony Sheriff, who has been a Board Member of Sunseeker since November 2024, will become Non-Executive Chairman. Sheriff was CEO of McLaren Automotive before becoming CEO and Executive Chairman of Princess Yachts, leaving the Plymouth shipyard in 2023.

Rubio succeeds Interim CEO Scott Millar of Teneo Financial Advisory, who took over the position in early December after the resignation of Andrea Frabetti. The Italian had been CEO since July 2019 after joining Sunseeker the previous year as Chief Technical Officer.

Rubio has a 30-year track record in commercial leadership and business transformation across the US, Europe and Asia. He was most recently the CEO of Intrum AB, a publicly listed pan-European credit management business, and prior to that served as a Senior Partner at Apollo Management International.

“I have long admired Sunseeker as the pinnacle of luxury yacht building, and its heritage genuinely sets it apart. It is an honour to be leading the business at such an exciting time and with a clear path to transformative growth,” Rubio said.

“I am also privileged to be joining a highly experienced leadership team and a dedicated workforce who are the heart and soul of the Sunseeker brand. We now have committed owners, an established leadership team, an industry-leading Chairman, and a clear plan. With the backing of KCP and Lionheart, and an accelerated focus on delivering our ambitions, I look forward to the opportunities ahead.”

sunseeker.com

Sunreef Yachts appoints Commercial Director

Leaders / yachtstyle2020

Sunreef Yachts appoints Commercial Director

February 26, 2026
9:06 am

The luxury catamaran builder has appointed experienced multihull specialist Yvan Eymieu as its Global Commercial Director.

Yvan Eymieu, Global Commercial Director, Sunreef Yachts

Sunreef Yachts has appointed Yvan Eymieu as Global Commercial Director of the luxury catamaran builder, which has shipyards in Gdansk in northern Poland and Ras Al Khaimah in the UAE. Based in Asia since 2005, Eymieu now lives in the UAE and works primarily at Sunreef’s commercial office in Dubai.

A multihull specialist for almost two decades, Eymieu worked for Leopard Catamarans as Asia Sales Director for six years before spending almost eight years with Aquila as Global Sales Director (ex-America), helping internationalise the brand. He has a strong background in sales operations, dealers and distribution, market growth and brand positioning.

In his new role at Sunreef, Eymieu will oversee international commercial strategy, support regional sales structures and align global distribution channels to reinforce the brand’s market leadership.

“Yvan shares Sunreef’s forward-thinking vision, particularly in the evolution of performance multihulls and sustainable yachting solutions,” Sunreef stated.

“As the luxury multihull market continues to mature, he sees increasing demand for innovation, efficiency and environmentally responsible design, areas where Sunreef remains at the forefront. His leadership marks an important step in strengthening Sunreef’s global commerce strategy as the company continues its international expansion.”

sunreef-yachts.com

From Africa to Asia: The story of UX Marine

Leave a Comment / Leaders / yachtstyle2020

From Africa to Asia: The story of UX Marine

February 26, 2026
7:17 am

UX Marine owners Eugene Mercado, Mike Johnston and Captain David Romeril tell the story of their shipyard, known for its rugged line of Noordic adventure yachts.
Words: Robert Stedman; Photos: Leonard Teo Photography & UX Marine

Singapore-based Captain David Romeril and fellow skipper Eugene Mercado, two of the three owners of UX Marine

Eugene Mercado’s journey to founding UX Marine reads like a tale from an adventure novel. Born in Mexico, his travels took him to Canada, where he worked as a designer and operated a furniture business, crafting chairs from recycled materials.

New Zealand was his next base. Working as a user interface designer, he was in his mid-20s when he met a sailing enthusiast who opened his eyes to life on the water, sparking a passion that would eventually change his entire career path. “That was the first time I actually went sailing properly,” says Mercado, now 37.

He later headed to Thailand, where he spent two years as a scuba diving instructor on Phi Phi Island. “I loved it and dived a lot, but I only made US$20 a day,” he smiles, admitting that the lifestyle in the Kingdom was fun if not sustainable, leading to his return to New Zealand.

Back in Auckland, Mercado trained as a marine electrician in his spare time. He also met Mike Johnston, the long-time Chief Technical Officer of the digital banking company that Mercado was working for.

Australia-based CEO Mike Johnston is also an owner of UX Marine

BRIDGING CONTINENTS

Johnston was working between New Zealand and Singapore, which is where Mercado was transferred in 2019 and took on the role as Head of User Experience or ‘UX’. Now a certified dive instructor, yacht skipper and marine electrician, he immersed himself in the local marine industry. Within three years, Mercado and Johnston established UX Habitat and UX Marine.

The pair made the decision to establish their boat-building operation in South Africa rather than Singapore. Within a month, they had formed a team in Simon’s Town on the coast of False Bay, south of Cape Town, with General Manager Jean ‘JP’ Le Roux, formerly of Robertson and Caine. In late October 2023, they were presenting their first boat at the Cape Town International Boat Show.

Captain David Romeril, a Singapore-based superyacht skipper, later joined Mercado and Johnston as the company’s third partner.

ASIAN PIVOT

In late 2025, UX Marine opened a new shipyard in China, near Qingdao in Shandong province, replacing its Cape Town facility as the main production centre. The move marks a strategic shift towards the company’s primary market. “Manufacturing in China provides the precision, infrastructure and speed we need, without losing what makes our boats so distinct,” Mercado says.

Noordic boats at UX Marine’s new shipyard in China

Captain Romeril, who oversees operations from Singapore, is enthusiastic about the recent relocation. “Asia is the new Mecca of marine innovation. From smart materials to automation, the quality and capability here are remarkable. We’re blending South African craftsmanship with Asian efficiency to build faster, better and closer to where our boats will live.”

Johnston, who’s based in Melbourne, views the China facility as crucial to the company’s growth plan. “This move keeps our DNA intact but expands our reach. We’re not just building boats; we’re building a bridge between continents of craftsmanship.”

NOORDIC COLLECTION

UX Marine’s Noordic line – comprising the 23, 26 and 28 models – represents what the company calls its ‘luxury adventure’ collection. Inspired by Nordic brands like Axopar, Saxdor and Nimbus, the Noordic boats target thrill-seekers and explorers aged from 24 to 45 who want quality without the price tag of a traditional luxury yacht.

Romeril articulates the design philosophy. “From the 23 to the 28, the Noordic Line is all about combining clean Nordic style with the practical features and durability that UX Marine is known for. These boats aren’t just for show. They’re made to be used, loved and shared.”

At the Singapore Yachting Festival in April 2025, the Noordic 28 attracted considerable attention during the four-day event at ONE°15 Marina Sentosa Cove.

Mercado at the wheel of a Noordic 28 in ONE°15 Marina Sentosa Cove in Singapore

Romeril recalls: “She looked an absolute treat sitting alongside some of the world’s finest yachts. The reception was even better than we’d hoped, and we secured a sale. There’s nothing like shaking hands and sealing the deal while the excitement’s still in the air.”

The following month, the Noordic 23 debuted at Australia’s Sanctuary Cove International Boat Show, underlining UX Marine’s presence on three continents.

Johnston notes: “The Noordic 23 has been turning heads in both the Australian and South African markets, proving that great design and comfort don’t need to come in a big package. Compact, classy and more than capable, she’s perfect for day trips and coastal hops.”

STANDING OUT FROM THE CROWD

UX Marine stands out with bold designs and integrated technology. The shipyard uses pastel shades on hulls, paired with bright, contrasting upholstery colours. “The colour options are bold and fresh, and the response so far has been amazing,” Mercado says. “People can’t stop talking about how these boats stand out in the marina and on the water.”

He also emphasises that the ‘UX’ in the company’s name stands for ‘user experience’, which embodies what the boat builder is all about.

UX Marine is installing its Neptune’s Chest on all new models

Beyond aesthetics, UX Marine integrates advanced automation and the latest oceangoing technology. For example, owners can control lighting, showers and various boat systems remotely via their phones – whether docked at the marina or miles away. The company has introduced the Neptune’s Chest monitoring system on the Noordic 26 and will integrate it across its fleet.

Significantly, UX Marine built its first electric boat in Singapore, which has travelled to Indonesia and Malaysia, demonstrating its capabilities and the company’s commitment to innovation.

ACCESSIBLE LUXURY

While Mercado says competitors sell similarly sized boats for over S$350,000, UX Marine is targeting the S$200,000 (US$150,000) market in Singapore.

UX Marine’s customer is, according to Mercado, “anyone millennial or older who wants to get into boating and desires fine craftsmanship and advanced features; someone who wants high quality and all the toys on board without having to pay a crazy amount of money”.

The new Noordic 26 exemplifies this approach. Designed with customer input, it features a larger, extendable T-top for more shade, a new rainfall shower on deck, a more spacious cabin and refined details throughout. Fitted with a 250hp Mercury Verado and assistive docking technology, it balances luxury and functionality.

A recent arrival in Singapore, the Noordic 26 features a 250hp Mercury Verado outboard engine and assistive docking technology

Like the entire range, “the Nordic 26 is designed for entertainment and luxury, and she’ll feel right at home cruising, partying or simply relaxing with family and friends,” Mercado explains.

UX Marine boats hold Class B certification, meaning they’re capable of travelling 60 miles offshore. These are genuine oceangoing vessels, not what Mercado dismissively calls “expensive floating bathtubs” offered by other manufacturers.

ROAD AHEAD

The team are positive and now in a good place, having overcome substantial financial challenges, with Mercado admitting “we earlier lost money getting things right”.

With boats now operating on three continents, strong agent networks across Southeast Asia, and the new China facility expected to speed up regional deliveries, UX Marine has established itself as an international operation, and is gaining a notable reputation.

Romeril and Mercado proudly wearing UX Marine shirts and caps – UX stands for ‘user experience’

The company is further refining its Noordic 28, with plans to add a second head and increase capacity to host 12 people across two separate areas. If all goes to plan, the upgraded version should be available later this year.

Mercado operates his personal boat as a mobile entertainment venue at the marina. “People want to come and see me from overseas,” he says, noting that industry apprentices regularly visit to observe what UX Marine has created.

For Mercado, Romeril and Johnston, success isn’t measured solely in sales figures but in the experiences that they enable and the boundaries they push. Their boats represent a new chapter in Asian boat building, where rugged adventure, advanced technology, super accessibility and luxury come together.

In broadening access to quality recreational boating, UX Marine is setting a course that challenges established industry norms while remaining true to its core mission: creating unforgettable experiences on the water.

uxmarine.com

Daniele Lucà: Dream team believer

Leaders / yachtstyle2020

Daniele Lucà: Dream team believer

February 19, 2026
10:03 am

CEO of Sanlorenzo Asia Pacific and Simpson Marine since March 2025, Lucà discusses his ambitious targets for the coming years and his desire to cultivate a thriving team environment.
Interview: Andrew Dembina; Photos: Simpson Marine & As Credited

Daniele Lucà

When asked about his responsibilities as CEO of both Sanlorenzo Asia Pacific and Simpson Marine, Daniele Lucà explains: “Following Sanlorenzo’s acquisition of a majority stake in Simpson Marine, my role now encompasses full regional responsibility for the Group’s activities in Asia Pacific, overseeing both the development of the Group’s yacht brands and the continued evolution of the Simpson Marine business in this new phase.”

From a corporate standpoint, Simpson Marine Limited is the legal entity controlling all Group companies operating in the region. From a business and communication perspective, the Group’s activities in Asia Pacific are conducted under the umbrella of Sanlorenzo Asia Pacific, which serves as the main regional platform and brand architecture for the yacht business across APAC markets, reflecting the structure adopted in the Americas with Sanlorenzo of the Americas and in the Mediterranean with Sanlorenzo Med.

Within this framework, Sanlorenzo Asia Pacific brings together the Group’s yacht brands Sanlorenzo, Bluegame and Nautor Swan alongside the Simpson Marine brand, which continues to operate as a key commercial and services platform, representing Axopar and delivering brokerage, charter, after-sales, yacht management and yacht care services across all brands.

Lucà reports directly to Massimo Perotti, Executive Chairman of Sanlorenzo, having formerly served as Sales Director of Sanlorenzo’s Yacht Business Unit from 2023, a role in which he led commercial operations in the EMEA, APAC, NAFTA and LATAM markets, and oversaw development of the sales and distribution network.

What led you to accept the role of CEO of Sanlorenzo Asia Pacific and Simpson Marine?

Three reasons guided my decision. Firstly, I’m motivated by missions that require depth, courage and long-term vision. This role is about guiding the integration of a company (Simpson Marine) with more than 40 years of history and more than 100 professionals across 10 countries and cultures, accompanying them into a new chapter within a global, publicly-listed organisation (Sanlorenzo). Inspiring a diverse team through such a transformation is a meaningful challenge for a leader.

The second reason was the region’s potential. APAC is one of the most compelling luxury markets in the world. The people at Simpson Marine possess extraordinary market knowledge. When combined with Sanlorenzo’s product excellence and brand philosophy, the growth opportunity is remarkable. One of our missions is to absorb and translate the deep market intelligence of APAC into the broader Sanlorenzo strategy, contributing to the evolution of our Group into a truly global organisation.

In 2025, Lucà participated in a lively Axopar Adventure Day in Hong Kong

The last factor was personal. Moving to Hong Kong with my family meant stepping outside our comfort zone, embracing uncertainty and expanding our horizon of experiences.

How well did you know the Asia-Pacific region before moving to Hong Kong?

When I was Sales Director of Sanlorenzo’s Yacht Division, Asia Pacific was already part of my global scope. However, it’s not a region to truly understand from afar. Its constellation of cultures, expectations and dynamics requires immersion.

With your Executive MBA and banking, automotive and energy background, what strengths do you bring to this role?

My EMBA and my career outside the yachting industry have shaped skills I consider valuable for this early chapter of Sanlorenzo Asia Pacific. My leadership philosophy results from experiences across industries, continents and cultures.

Early in my career, investment banking in New York taught me discipline, analytical precision and performance under pressure. Years in the automotive sector at FCA (Fiat Chrysler Automobiles) and Volkswagen were an exceptional managerial school, exposing me to complexity, scale, global product development, transformation processes and multicultural leadership.

Working in the energy transition sector strengthened my strategic sensitivity toward sustainability, innovation and long-term value creation. In these roles, I led global business development initiatives, managed M&As, joint ventures and strategic partnerships, and navigated organisational ecosystems.

The ability to integrate perspectives, build trust and harmonise cultures is most relevant as Simpson Marine evolves within the Sanlorenzo Group and as we strengthen our presence in APAC. My EMBA adds another dimension. Studying and working alongside professionals from 27 countries taught me humility, adaptability and resilience.

At Sanlorenzo, working directly with Mr Perotti has exposed me to a unique blend of entrepreneurial instinct, creative vision and long-term perspective. For the first time, I could bring my international experience into an entrepreneurial context that values intuition as much as analysis, craftsmanship and innovation.

Founded in 1984, Simpson Marine – pictured exhibiting outside its Singapore office – has been representing Sanlorenzo since 2015 and was acquired by the Italian shipyard in 2024

The strengths I bring to Sanlorenzo Asia Pacific include strategic clarity, human leadership, global sensitivity and an unwavering focus on client experience as we enter a phase of accelerated growth and integration in the region.

Consistent with this vision, Sanlorenzo Asia Pacific will become the first region in the Group to introduce a component entirely dedicated to Customer Experience. We expect this new forward-looking journey of ownership to be a unique model not only within Sanlorenzo but also in the entire yachting industry.

Last year, Sanlorenzo celebrated 20 years under Massimo Perotti’s ownership. Can you outline the change he has orchestrated?

It was an extraordinary milestone. It was also the recognition of a profound organisational and cultural transformation.

In 2005, Sanlorenzo generated about €40 million, producing a handful of yachts each year with a commercial presence limited to a few countries. For 2025, we approached the threshold for the whole Group of €1 billion, organically. This is the affirmation of an identity built on timeless design, artisanal mastery and a philosophy of meaningful scarcity.

Every Sanlorenzo yacht is uniquely customised through its layout, structural decor, soft decor and furniture, and technically, as an expression of its owner. Looking forward, our direction is clear: to continue to embrace controlled production volumes, iconic designs intended to stand the test of decades and a strengthened global footprint. APAC plays a central role in this strategy.

In 2025, Sanlorenzo also celebrated 10 years of presence in APAC through our partnership with Simpson Marine. I am convinced that APAC can double its relevance within three years, and reach levels comparable to EMEA sales in five to 10 years. It’s an ambitious vision but entirely attainable given the momentum of the region and the extraordinary calibre of our local teams.

How well does the Sanlorenzo Asia Pacific team understand the brands?

The team truly understands our brands and embodies their essence. Representing Sanlorenzo, Bluegame and Swan is not simply a commercial responsibility. It requires sophistication, discipline and a cultural alignment consistent with operating at the very top of the industry. Our role now is to guide the organisation through a refined evolution of focus, as these three brands are our strategic priority and platform for growth.

After the Sanlorenzo 50Steel won the Superyacht 40-60m category at the 2025 Yacht Style Awards in Singapore, Daniele Lucà held the trophy with, from left, Harvey Brewin (Country Manager Singapore), Ewa Stachurska (Chief Marketing and Sustainability Officer), Nick Stratton (Chief Sales Officer), Jeanette Teo (Regional Marketing Manager, SEA) and Paul Whelan (Country Manager Indonesia)

As any organisation evolves, it becomes evident who is fully aligned with its standards and long-term direction. Representing a brand like Sanlorenzo requires coherence, depth and a refined sensitivity to the expectations in operating at the pinnacle of the industry. As the bar rises, not every path continues – a healthy part of refining an organisation that aspires to excellence.

Ensuring that the team reflects the ambition, identity and values of the Group is essential for building a stronger future and one of the most strategic levers in this new chapter. A leader has the responsibility to confirm and elevate the people aligned with the future vision of the company.

We also place great emphasis on nurturing the next generation of talent. Excellence is not only something we expect but also something we cultivate. We invest in young professionals, guiding them through exposure to high standards and disciplined development so they can become the leaders of tomorrow within the Sanlorenzo ecosystem.

Today, the team in place is cohesive, focused and profoundly aligned with the Sanlorenzo ethos. The momentum achieved in 2025 was significantly ahead of 2024.

What’s your impression of Australia’s potential for Sanlorenzo?

It’s one of the most sophisticated yachting markets in APAC. Owners understand the product, value quality and make informed choices grounded in deep maritime culture.

For Sanlorenzo, Bluegame and Swan, the potential is significant. It’s a market where credibility must be earned, competition is established and visibility is high. Success requires humility, consistency and long-term commitment.

Last year, Lucà was in Australia for the Sanctuary Cove International Boat Show (above) and Sydney International On-Water Boat Show (below)

We are expanding our team in Sydney, Perth, the Gold Coast and Melbourne and deepening our service network. Our early owners are extremely satisfied and our first ambassadors. Trust, once established, is exceptionally powerful. Australia remains a strategic priority for us in the next two years.

Beyond Hong Kong, Singapore and Thailand, which APAC markets have the most potential?

Australia, Japan and Indonesia stand out. We also see opportunities at a more gradual pace in Malaysia, Taiwan and Vietnam.

Historically, Hong Kong represents our most important market in Asia, and benefits from mainland China having 20 per cent of the world’s high-net-worth individuals [according to the Hong Kong Monetary Authority report in August 2025], an established culture of cruising, infrastructure for yachting, and popularity with mainland China buyers and users.

What are your hopes for Nautor Swan in APAC?

Swan is a central pillar of our 2026 strategy. The brand’s identity is grounded in elegance, performance, innovation and reliability, resonating deeply with the values of the Sanlorenzo universe.

The brand’s presence in APAC is uneven, but we see strong potential in markets with established yachting cultures such as Australia, Taiwan, Hong Kong and Japan. In November [2025], we hosted the first Swan Asian Regatta in Japan, supported by an exceptional local dealer (Riviera Group).

In 2025, Lucà participated in the first Swan Asian Regatta in Japan

A key part of our strategy is to bring the Swan sailing experience directly to clients in APAC, through new local events and by involving them in Swan regattas around the world. Experiencing the spirit, heritage and competitive elegance of Swan firsthand is the most powerful way to understand the brand’s magic.

What are your thoughts on Axopar?

It plays a meaningful, intelligent role in our ecosystem. Its range fits naturally within the lifestyle of many of our owners. It’s often used as a support vessel for larger yachts, and offers a refined, accessible entry point for those starting their journey in boating.

What else should readers know about you and Sanlorenzo APAC?

Firstly, our momentum. Our 2025 order intake accelerated with a strength and scale that significantly exceeded 2024’s performance – a signal of the successful combination of the Group’s strategy and regional execution.

APAC is becoming an increasingly relevant contributor to the Group’s global performance. Compared to some competitors in the region, we are experiencing double-digit growth year-on-year.

This is due to new models being released, the further opening of our APAC market, and the quality of customer satisfaction as the circle of people who own Sanlorenzo yachts recommend our yachts and our service. Today, our after-sales service is incomparably elevated. The team we have [across the region] is what has made APAC’s year-on-year growth possible.

The Sanlorenzo Asia Pacific team at the 2025 Singapore Yachting Festival in ONE°15 Marina Sentosa Cove

The second is our commitment to people. We will continue to grow in 2026, but never at the expense of wellbeing. I believe that this is a foundational driver of performance, clarity and endurance. A company stands on the quality and resilience of its people.

In 2026, we launch one of the first comprehensive corporate wellbeing programmes in the yachting industry, here in APAC. Leadership today is not only about guiding but also caring. The future belongs to organisations where people can thrive, not simply deliver. Wellbeing is the responsibility of every modern CEO.

apac.sanlorenzoyacht.com

simpsonmarine.com