Matthew Walford, Benetti’s Area Manager for Australia and New Zealand, explains why the Italian shipyard’s superyachts and service are so suitable for the region.

Matthew Walford, Area Manager – Australia & New Zealand, Benetti

Now you’ve been in the role for about a year, what has surprised you most about working for Benetti?

While not entirely unsurprising, I’m continually astounded by just how strong the Benetti brand is around the world. Its relationship with Australians and New Zealanders runs far deeper than I had ever imagined, and at the same time, it remains an aspirational name for many others. The level of respect and recognition here is remarkable.

Can you clarify your roles and responsibilities?

I oversee Benetti’s business in Australia and New Zealand, managing all commercial activities across sales, marketing and client relationships. Although our clients reside in this region, their yachts are located around the world, so my role is inherently global in nature.

Benetti has traditionally been strong in Australia and New Zealand. What were the first things you needed to do in your role to build upon its strong reputation there?

Australia and New Zealand remain strong and growing markets for Benetti, and my role is centred on sustaining and accelerating our momentum here.

Benetti B.Yond 57M

Over the past year, our priority has been focused on connecting with owners, prospects, brokers and other industry players on the ground and this has been tremendously well received. For many, being able to meet a shipyard representative here at short notice is a big plus in terms of relationship building, support and progressing key priorities.

Why do you believe Benetti offers the right yachts and support for Oceania?

Benetti has an exceptional portfolio of yacht options that aligns well with preferences in Australia and New Zealand, while offering a compelling value proposition that resonates strongly with owners here.

Our yachts are designed for long-range cruising and varied conditions, along with a high degree of flexibility with layout – key considerations in Oceania. In addition, the strength of the Benetti brand, together with the distinctive features of our models also underpins strong resale and charter demand.

Benetti Oasis 42M

The Oasis range has been especially well received, and we already have strong interest in the new Oasis 42M. For those seeking steel construction and extended capability, the Motopanfilo 45M and the B.Yond 57M are particularly compelling fits for Oceania.

Motopanfilo 45M introduces the Veranda Deck® concept, which reinvents the main-deck saloon into an open panoramic living space by completely opening it on three sides to create a veranda overlooking the infinity pool. This is ideal for enjoying the region’s expansive seascapes, outdoor lifestyle and connection to the water.
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Note: This interview first appeared in Yacht Style Issue 88