Princess appoints Will Green as CEO


Having spent two decades with the Plymouth shipyard, Will Green has succeeded Antony Sheriff, who joined as CEO since January 2016.


Princess Yachts, Will Green, CEO, Antony Sheriff, KPS Capital Partners

Will Green, CEO, Princess Yachts


Princess Yachts has announced the appointment of Will Green as CEO, with the Brit succeeding Antony Sheriff, who began his role in January 2016.


Green has been a key member of the Princess team for 20 years and most recently served as Executive Director, Commercial. The shipyard described Green as “instrumental in driving the sustained period of commercial success enjoyed by the business in recent years” and “critical to establishing the company as one of the leading luxury yachts manufacturers in the world today”.


Green said: ‘It is an honour to be appointed CEO of Princess. Those who know me will recognise the passion I have for the brand, so this is an exciting opportunity to shape the next chapter for the business and build on its amazing legacy.


“I’m excited and privileged to work alongside a very talented team, which has achieved a long track record of success. With the support of our controlling shareholder KPS Capital Partners, I know we can build on this further with investment in some key areas and by focusing on what we do best – building exceptional yachts for our customers.”


Princess will be staging the world premieres of the Y80 and Y95 at this year’s Cannes Yachting Festival, and announcing two upcoming models.