‘Riva in the Movie’ in Hong Kong
Ferretti Group has installed a cinematically-inspired pop-up Riva Lounge at Art Central.
A special pop-up Riva Lounge at Art Central has been created as a haven for yacht lovers and fans of cinema. Ferretti Group, which owns Riva and seven other yacht-building brands, announced that the Riva Lounge follows a new partnership with Art Central, which is among Asia’s most prestigious art events and this year is being held from May 19-23 at the Hong Kong Convention & Exhibition Centre.
The 300-page Riva in the Movie book
Located at Booth 21, the gorgeous relaxation space boasts a ‘Riva in the Movie’ theme, inspired by the many big-screen adventures that have starred Riva’s iconic yachts and which was celebrated last year by the production of a short movie (CLICK HERE) and a 300-page, coffee-table book (see bottom link) of the same name.
Riva has epitomised yachting cool for over half a century
The partnership between Ferretti Group and Art Central links the creativity and passion found in the world’s artistic masterpieces, with those reflected in the stunning vessels designed by the legendary Italian yacht maker.
Riva is among eight yacht builders owned by Ferretti Group
As such, Riva’s boats have captured the imagination of the cinematic industry for over 60 years, dating back to the 1950s when the world first discovered that the most beautiful boats were made in Italy, specifically in Sarnico.
The brand’s popularity was transformed by Carlo Riva
Riva boats ranging from the iconic mahogany classics to their ultramodern cousins have appeared in at least 39 movies, from 1954’s Mambo starring Silvana Mangano to 2019’s Men in Black: International featuring Chris Hemsworth. The boats have also appeared in the likes of Nikita, James Bond films and multi-award-winning arthouse films like The Great Beauty.
Pierfrancesco Favino in the four-minute Riva in the Movie
The four-minute Riva in the Movie short starring Pierfrancesco Favino and an Aquariva premiered at the 77th Venice Film Festival last September.
‘Riva in the Movie’ captured in print
Ferretti Group celebrates Riva’s appearances on the silver screen in a 300-page book, Riva in the Movie, which captures the brand’s boats appearing in 39 films over more than six decades.