Superyacht sales strong in Asia region


Sanlorenzo Asia’s recent sales into this region account for almost a quarter of the Italian builder’s sales, while a quarter of Benetti sales have been into Asia-Pacific over the past three years.

Sanlorenzo, Asia, Simpson Marine, Nick Stratton, 52Steel, SingaporeA Sanlorenzo 52Steel was recently sold into Asia

Sanlorenzo Asia, represented by Simpson Marine, says the Asian market accounted for 23.5 per cent of the Italian builder’s total global sales last year and that “this positive trend” is being maintained throughout 2021.

Sanlorenzo Asia recently sold the seventh hull of the 52Steel. Part of Sanlorenzo’s Superyacht range, the new 52Steel is scheduled for completion in the summer of 2022 and will then be delivered to Southeast Asia.

Sanlorenzo, Asia, Simpson Marine, Nick Stratton, 52Steel, SingaporeNick Stratton, Sanlorenzo Asia Sales Manager

“The Asia region has been a strategic one for Sanlorenzo’s growth over the past years with models from across the Superyacht range sold and delivered, and several more in build,” said Nick Stratton, Sanlorenzo Asia Sales Manager.

“With strong sales comes strong growth in other areas and we have a big focus on service and customer care across the region. The unique partnership between Sanlorenzo and Simpson Marine means that from delivery our owners have immediate access to a vast team of service personnel positioned full-time in the key cruising destinations. This is a unique offering and a huge value add.”

Sanlorenzo, Asia, Simpson Marine, Nick Stratton, 52Steel, SingaporeSanlorenzo recently launched hull six of the 52Steel

Sanlorenzo’s world premieres at the upcoming Cannes Yachting Festival (September 7-12) include the SL90A, SL120A and tri-deck SD118, while the first 62Steel, Cloud 9, will debut at the Monaco Yacht Show (September 22-25). Simpson Marine, Asia’s largest dealer, has represented Sanlorenzo in Asia since 2015.

Benetti recently announced three record years of sales in Asia-Pacific, making it the leading region for the Italian shipyard worldwide. Asia-Pacific has accounted for around a quarter of the superyacht builder’s global sales, with the region – including significant sales into Australia – contributing over US$300 million of sales during that period.

Two Sanlorenzo SD96s on way to Asia

The entry-level model for the Italian builder’s semi-displacement range, the SD96 will soon be in both Hong Kong and Thailand.