Sunseeker announces largest investment to date
The British builder has announced a rich order book, sales of recent and current models, and its investment and product plan for 2022-2025.
Sunseeker 100 Yacht
Sunseeker International announced 12 sales of the 100 Yacht, including one to Asia, as the new flagship of the Yacht range had its world premiere among its nine-strong display at the Cannes Yachting Festival.
The British builder also announced 15 orders for the Predator 65, which had its global debut in the US earlier this year, along with 22 orders for the Superhawk 55, which is expected to launch by the end of the year and premiere at Boot Dusseldorf in January 2023. The orders are part of a forward order book of over £600 million (about US$700 million), equal to two years of annual turnover.
Sunseeker Predator 65
After nearly doubling the range from 11 models to 20 from 2019 to 2021, Sunseeker has also announced £40 million for new product development and production capability – a record investment for the company – as it plans to launch a total of 12 new models during the 2022-2025 period while expanding its portfolio to 22 models.
Andrea Frabetti, CEO of Sunseeker International, said: “Our position as we start the boat show season at Cannes is one of the strongest in the company’s history. We have made significant investment in new product development and our facilities and people, and this has clearly paid off.
CGI of Sunseeker Superhawk 55
“We now have one of the strongest forward order books we’ve ever had. We delivered our 2019-2021 strategy and have a comprehensive plan for 2022-2025, which will see record investments and some of the most exciting product launches the market has ever seen.”
Upcoming models include the Ocean 182, which represents the yacht’s GT and is a new volume-focused name for the 90 Ocean Enclosed, the skylounge version of the 90 Ocean that debuted last year. The Ocean 182 is expected to have its European and American debuts at the 2023 Cannes Yachting Festival and Fort Lauderdale International Boat Show respectively.
Sunseeker is currently building about 140 boats a year, a figure that will increase slightly with the new investment outlined. The builder employs about 2,000 people and has hired a record 100 new apprentices for 2022.
In Dorset, Sunseeker has been expanding its Poole Quay premises to accommodate an increase in boats built and Willis Way is becoming a dedicated Superhawk 55 shipyard. The brand has expanded its Sunseeker Showcase by opening a new-look Shed 5, now used as an immersive experience for clients that brings the Superhawk 55 experience to life with VR technology.