Fraser: Preview of sales to come?
With yacht sales continuing to outperform pre-Covid norms, yachting has its eye on one sector for a glimpse of the future.
In a Column for YACHT STYLE Issue 74, Fraser says the lively charter market could eventually convert into strong sales of superyachts.
Mark Duncan, Fraser’s Director of Marketing & Business Development, wrote: “The charter market is a wonderful measure of the demand for luxury yachting. While it has slipped since the record-breaking post-Covid years of 2021 and 2022, our teams witnessed an impressive late surge this summer with charter bookings up in June and up by over 25 per cent in July, noticeably on yachts above 60m. August and September bookings were slightly lower than in peak years.”
Fraser also stated that its recent acquisition of Atalanta Golden Yachts (AGY) in Greece means clients now have access to the world’s largest charter fleet – over 140 yachts with charter programmes across every size range.
“Statistically more than 30 per cent of charterers eventually go on to become yacht owners,” Duncan wrote. “With worldwide sales continuing to outperform pre-Covid averages by over 28 per cent, we look forward to seeing the demand for our newly increased charter fleet eventually translate into increased purchase demand in the not-too-distant future.”