Southeast Asia large yacht sales surge
Boat Lagoon Yachting announces record sales of new and pre-owned yachts in Southeast Asia, with increasing take-up of larger Princess models.
Boat Lagoon Yachting has reported that sales of 50-120ft motor yachts in Southeast Asia have increased by 40 per cent compared to last year, with new and pre-owned vessels from 75-95ft among the best sellers.
A Princess dealer since it was founded in 1994, Boat Lagoon Yachting is the market leader in Southeast Asia for new and used motor yachts from 75-95ft.
Operating in Thailand, Singapore, Malaysia, Indonesia and the Maldives, the company is one of the region’s longest-established and largest luxury yacht importation, distribution and after-sales organisations, also representing Jeanneau and Sacs.
Vrit Yongsakul, Group Managing Director, said sales last year and this year resulted largely from a base of loyal customers upgrading to bigger boats, along with referrals of friends seeking the service assurance of a long-standing local dealership.
“Sixty per cent of our customers are repeat buyers, who trust our fully integrated services such as a complete yachting experience programme comprising dedicated service and aftersales with key factory trained staff and an experienced team, in addition to international-standard yacht management, charter operations through to unique customer care and VIP services,” he said.
“Some clients have upgraded from a 50-footer to Princess’s flagship 95-footers, a size that’s becoming popular in Southeast Asia. We’ve seen particularly high movement at the upper end. Over only the past two years, we’ve seen the sale of four 95ft Princess yachts, with two of the X95 and two of the Y95.
“We’re thrilled to have the ‘world premiere edition’ of the Princess Y95 superyacht in Singapore for the model’s Asia debut. In addition, we were proud to display another unit of our own Princess Y95 for its show debut in the Cannes Yachting Festival.”
Boat Lagoon Yachting also announced that it has sold eight Princess Y85 models this year, making the 85ft flybridge motor yacht the most popular model of its class in Southeast Asia.
Having represented Princess for almost three decades, Boat Lagoon Yachting works closely with the Plymouth shipyard and provides complete support from pre-purchase through to purchase and after-sales.
“The Princess range is particularly suitable for cruising in this region. Along with luxury, the models offer a choice of space configurations, onboard accommodation, cruising range and performance,” Vrit said.
“Owners of the top-end models, 85ft and 95ft, find they can entertain a large number of guests on an elegant yacht that cuts an unmistakable profile out on the water.”
Boat Lagoon Yachting’s services and facilities are fully integrated with the Southeast Asia division of Princess Yachts, offering the Thailand-Malaysia-Singapore-Indonesia axis as a seamless cruising destination, with Thailand as the dedicated sales, service and yacht management centre.
However, Vrit believes clients in Thailand and Singapore, Boat Lagoon Yachting’s two main bases, generally have a different profile.
“Singapore tends towards more of a commercialised lifestyle zone, while the beauty of Thailand’s islands and beaches, so easily reached from Phuket, attracts families and groups, along with the corporate sector.”