Fairline adds video to F-Line.com


British motor yacht builder increases services on its F//Line configurator website by offering bespoke video of each user’s customised design.


Exterior colours and materials can be selected and visualised


Following Fairline Yachts’ launch of its popular F//Line configurator site, the British builder has unveiled the platform’s second phase that enables users to receive a personalised video of their customised boat in action.


Feedback on the configurator website launched in August, www.f-line.com, has already driven significant customer enquiries and sales orders to the motor yacht brand.


Technology and engine options can all be specified, with transparent pricing


Fairline has now enhanced the offering by developing the technology to send users a personalised summary of their fully configured boat, with a bespoke computer-generated video enabling them to watch their F//Line 33 on the water.


Starting with an overview of their new boat anchored at sea, the video features the materials, colours and optional extras users select, with detailed views of each bespoke element. Users can also share their design on their own social media pages.


Interior colours, materials and design options can be viewed online


Miles Moorhouse, Head of Marketing at Fairline Yachts, spearheaded the design and vision for the site, which was inspired by the leading car configurator websites.


“It is imperative that our digital portfolio meets the needs and demands of the modern consumer and configuring a boat online is the next step,” Moorhouse said.


F-Line.com now offers a bespoke video of each user’s customised F//Line 33 design


“When we said we wanted to give our customers full control to design their perfect F//Line 33, we meant it. Our platform enables the user to fully visualise their new boat and helps customers make informed decisions about their new F//Line, all from their handheld or desktop device.”


The site was launched in response to the challenges presented by the global Covid-19 pandemic. It gives customers full control to specify and visualise all available options on the boat with full transparency on pricing.

Fairline's F//Line 33 embodies British heritage, Italian style | Yacht Style

Fairline's fastest yacht is an ice-cool blend of British and Italian pedigree, and there's a white hull sitting in Singapore waiting to be taken for a spin. For those at home, you can see what your dream F//Line 33 would look like - and cost - by using the new online configurator.