Azimut-Benetti’s grand APAC sales
Eight Azimut Grande superyachts have been delivered to Asia-Pacific over the past year, while four of the first 12 sales of the new Benetti Oasis 40M are from the region.
Azimut-Benetti has announced over €150 million (about US$180 million) in total sales in the Asia-Pacific over the past 12 months, marking a 10 per cent rise in regional orders from the previous season “despite the complexities caused by the global pandemic”, the Group said.
This result takes account of Asia-Pacific’s most important markets including Hong Kong, Singapore, continental China, Japan, Australia and New Zealand, and has been driven by orders for yachts over 24m. The Group has topped the Global Order Book for 24m-plus builds for 19 years in succession.
Azimut has sold and delivered eight yachts in the brand’s flagship Grande Collection – four 32 Metri, two 27 Metri and two 25 Metri – to the Asia-Pacific over the past year. Furthermore, five more units from the brand’s flagship range will be delivered in the next six months including a 35 Metri to Hong Kong scheduled to arrive in December, sold by Azimut Yachts Hong Kong.
Azimut Yachts Hong Kong is a division of Marine Italia, the brand’s exclusive distributor in Hong Kong, Macau, southern China, Taiwan and Singapore. Other dealers contributing significantly to sales include new Australian dealer D’Albora, which has established a considerable presence in the space of a year and opened new markets on the country’s west coast.
Benetti only recently debuted its first Oasis 40M but has already sold a remarkable 12 units including four to the Asia-Pacific – two in Australia, one in China and one in Hong Kong. A unit of the B.Yond 37M ‘luxury explorer’, which will only debut in late 2021, has also been sold to the region.
Benetti announced that it has sold 11 units of its brand-new Oasis 40M, which was scheduled to debut at the now-cancelled Cannes Yachting Festival. The stunning sales figure was declared at Azimut-Benetti's annual press conference in Portofino, where the 133-footer designed by UK-based RWD was showcased along with the Azimut Magellano 25 Metri, which was accompanied by the world premiere of Gabriele Muccino's short film dedicated to the new Magellano flagship.