Sunreef Yachts opens sales office in Turkey
The Polish builder of luxury sailing, power and eco-friendly catamarans has expanded its sales network with a new office in Istanbul.
Sunreef Yachts has expanded its sales network to Turkey, with Beril Sümen heading the new office in Istanbul. Theurkey office is hosting clients and media on its boats during summer events including the 21st Bosphorus Cup in Istanbul from September 22-25, while the builder will participate at the CNR Eurasia Boat Show at Istanbul Expo Center from December 17-24.
Now celebrating its 20th anniversary, Sunreef has two production facilities and offices in Gdansk on Poland’s north coast, a shipyard and office in build in the UAE (click to read article), a US sales office in Fort Lauderdale and now a Turkey sales office, while it expanded its dealer network by appointing Hong Seh Marine in Singapore (click to read article).
Francis Lapp, the founder and President of Sunreef, “sees a great opportunity in Turkey” for the brand’s luxury catamarans in the eastern part of Europe, where Croatia and Greece are also key markets. Turkey also neighbours the Middle East and is a pathway to Asia.
“Turkey is a strategic choice for the company due to its economy, yachting tradition, location and cruising grounds,” Lapp said. “Recent trends show that yachting is heading east. I am proud of our new office in Istanbul, bringing us closer to our Turkish customers.”
Turkey, which had the fastest economic growth among the G20 countries in 2021, has over 20 marinas with 6,530 berths along its 8,000km coastline and has an ambitious programme to build more marinas, attracting major developers to the country.