Yacht Style, Issue 86, Top 100 Superyachts of Indo-Asia-Pacific 2026, Jonathan Beckett, Burgess, Erwin Bamps, Gulf Craft Group, Fraser, Camper & Nicholsons, AB Yachts, AB 95, Van der Valk, Lalabe, Azimut, Grande 30M, Ferretti Yachts, 940, Absolute, Navetta 62, Cannes Yachting Festival, Genoa International Boat Show, Monaco Yacht Show, Lantau Yacht Club Boat Show - Festa Nautica, Rolex SailGP, Maxi Yacht Rolex Cup, Rolex Middle Sea Race, Phuket King’s Cup Regatta, Thailand, Port Takola Yacht Marina & Boatyard, Krabi, Yousuf Al Hashimi, Phoenix Yacht Management, Su Lin Cheah, ICOMIA, Suzy Rayment, Asia-Pacific Superyacht Association, APSA
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Motoryacht, superyacht, megayacht, shipyard, yacht builder, Gulf Craft Group, Majesty, Nomad, Oryx, SilverCat, powercats, Erwin Bamps

Erwin Bamps on Gulf Craft’s dealer focus

Erwin Bamps on Gulf Craft’s dealer focus

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In part one of an interview with the returning Gulf Craft Group CEO, Bamps explains the growth of the UAE shipyard and his current focus on expanding and fine-tuning a global network of dealers for Majesty and its other motoryacht brands.
Interview: John Higginson; Photos: Gulf Craft Group

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Motoryacht, superyacht, megayacht, shipyard, yacht builder, Gulf Craft Group, Majesty, Nomad, Oryx, SilverCat, powercats, Erwin Bamps

Erwin Bamps, CEO, Gulf Craft Group

 

Starting his career in his native Belgium, Erwin Bamps worked for Japanese automation specialist Omron before joining Belgian technology company Barco as Sales Manager for Southeast Asia and the Far East. Bamps was then based in the Philippines and UAE as Hutchison Whampoa’s General Manager – Pan-Asian Systems.

 

The Belgian’s time in Dubai led to him joining Gulf Craft in January 2002 as Executive Manager, working under Chairman Mohammed Alshaali, who co-founded the shipyard in 1982 in Ajman.

 

Bamps rose to COO in late 2009 and then CEO in 2014. In November 2018, he joined Groupe Beneteau as Prestige Vice President, overseeing the launches of the X-Line of motoryachts and M-Line of multihulls. In April 2025, Bamps returned to the UAE as CEO of Gulf Craft Group.

 

The Middle East’s leading yacht builder, Gulf Craft Group has its main shipyard in Umm Al Quwain (43,000sqm) and a new Superyacht Service Centre (10,000sqm) in Ajman. Since 2002, it has also had facilities in the Maldives, where it produces its Touring Passenger Vessels and is currently developing the Gulf Lagoon maritime zone. To date, the company has produced over 10,000 boats including the Majesty 175, the world’s largest composite superyacht.

 

Looking back at your first 17 years with Gulf Craft, what were you and the company focused on following your arrival in January 2002?

When the Chairman (Mohammed Alshaali) invited me to be part of their adventure, Gulf Craft was a 20-year-old startup – and the only brand. It built a variety of products – yachts, flybridges, fishing boats, family boats.

 

Motoryacht, superyacht, megayacht, shipyard, yacht builder, Gulf Craft Group, Majesty, Nomad, Oryx, SilverCat, powercats, Erwin Bamps

Bamps beside Mohammed Alshaali, Gulf Craft Group’s co-founder and Chairman

 

However, there was no international focus on how best to export products. People from overseas heard about the story, came from Malaysia, Australia and so on, saw some product and bought a boat. That’s not distribution; that’s people finding a ‘jewel in the Nile’, a best-kept secret.

 

When I joined, the company was on an adventure, building the shipyard in Umm Al Quwain, which started in 2001 and became Gulf Craft’s main facility to build the larger yachts and superyachts.

 

Unlike in Italy, which has many subcontractors, we needed a completely vertical integration to deliver what we were hoping to deliver: a complex product with a high level of fit and finish. It had to compete with established brands in the market, so we needed to develop the expertise in each of the 20-plus professions it takes to put large yachts together.

 

As such, we built a furniture company, a stainless steel company, a marble company and so on. We had to pioneer fibreglass and vacuum infusion, every aspect it takes to build luxury motoryachts.

 

To help get all this to work, I became a carpenter, a steel worker, a logistics expert and more. Day to day, we were working in the factories with our sleeves rolled up, alongside the Chairman, which is his style. As of today, he walks the floor every day. I’ve seen the Chairman more often with pieces of wood in his hand than a pen.

 

Motoryacht, superyacht, megayacht, shipyard, yacht builder, Gulf Craft Group, Majesty, Nomad, Oryx, SilverCat, powercats, Erwin Bamps

Majesty 112 Terrace

 

We built in the Middle East because of two reasons. Firstly, that’s where the Chairman and the Alshaali family living lived, and they had the financing, the brain power and the ambition. Secondly, there was a local client base, a market. However, there was nothing else. There was no skill set available in the region, no local labour pool, no local expertise. Yet there was a labour pool in South Asia, just across the water from us.

 

It was a startup scenario where you make use of the assets you have, then try and work around those to be able to bring this company to market and build a sustainable growth model. And it’s still there today. Gulf Craft is one of the very few major yacht builders that’s still under the same ownership as when it was created. So, what was initially an obligation became an asset, because that vertical integration allows you to control cost, quality and delivery.

 

How did the company change in size from 2002 to when you left in October 2018?

When I joined, we produced about 400 boats a year; when I left, we produced about 400 boats per year. However, the range, size and value of the yachts was very, very different and the average transaction value soared.

 

We went through exponential growth and the turnover figure when I left was about 10 times bigger than when I arrived. When I joined, 50-footers were rolling out of the Ajman factory. When I left, they were building a 175-footer.

 

When you rejoined in April 2025, how had things changed at Gulf Craft during your time with Prestige?

I rejoined in the same position as I left it, as CEO, this time of Gulf Craft Group. The brands created before I left – Majesty (2004), Oryx (2005), Nomad (2015) and the Touring Passenger Vessels – are still there. The only brand that has been added is SilverCat, which succeeded Silvercraft.

 

Motoryacht, superyacht, megayacht, shipyard, yacht builder, Gulf Craft Group, Majesty, Nomad, Oryx, SilverCat, powercats, Erwin Bamps

Majesty 112 Terrace

 

There’s also more ambition today. The company now includes the Superyacht Services Centre in Ajman, which is no longer just a support function for our own yachts but an independent business taking on work for all local and visiting yachts. It will now act as a profit centre rather than a cost centre. Gulf Craft Group is developing into a marine enterprise and won’t solely be defined by its core business of boat building. The company now has more of a 360-degree approach.

 

What are your priorities now as CEO?
Even though it’s the same position as before, it’s a whole different challenge. Back then, it was about building a model that would allow the company to establish itself on a global platform, building all the expertise required to build these complex products, so the company could rub shoulders with all the established players, even in the likes of Monaco.

 

Today it’s about bringing all the brands to markets where they can be distributed. In Europe, Gulf Craft is still identified mostly with Majesty – or Majesty Superyachts – because that’s the only product brand we’ve really brought to that market.

 

My ambition is to bring Nomad to Europe in 2026 and later bring Oryx and SilverCat. Gulf Craft is a ‘house of brands’, which each display the company’s different facets. The Chairman wants to show the world that we’re constructing these yachts in the Middle East, but we sell them worldwide. Our mission is to bring people to the water.

 

Motoryacht, superyacht, megayacht, shipyard, yacht builder, Gulf Craft Group, Majesty, Nomad, Oryx, SilverCat, powercats, Erwin Bamps

Majesty 100 Terrace

 

In this sense, I find myself in familiar territory because Groupe Beneteau was also using that as a main driver for its business. Whether it’s a sailing cat, monohull, motorboat or a powercat, it really doesn’t matter. Neither Gulf Craft Group nor Groupe Beneteau restricts itself to one niche.

 

So, when I spoke to the Chairman about this opportunity, my first ambition was to see whether he agreed on my approach of focusing more on the other brands and not just on profiling ourselves internationally as a superyacht builder.

 

He said he really wants to explore the potential behind each one of the brands. If some are only going to be competitive in the Middle East or Asia, so be it. But even then, there’s room for improved distribution. We haven’t developed the real potential behind all the brands, even for Majesty superyachts.

 

What led to the appointment of Denison Yachting to represent Majesty’s Superyacht Collection in the US?
My time at Groupe Beneteau helped me understand what makes a great distribution network. Once I joined Gulf Craft again, I immediately spoke with Denison Yachting (which has merged with OneWater Yacht Group) and realised they would be a key partner for the US market, where they have trust and credibility.

 

Motoryacht, superyacht, megayacht, shipyard, yacht builder, Gulf Craft Group, Majesty, Nomad, Oryx, SilverCat, powercats, Erwin Bamps

Majesty 100 Terrace

 

They have the feet on the ground, after-sales, maintenance service and so on. Denison also has a brokerage division, so they can deal with trade-ins, bring product back from the clients, sell them in with Denison having followed the story of Gulf Craft, this partnership is a combination made in heaven.

 

At this year’s Cannes Yachting Festival, there were 20-30 brokers from Denison telling the Majesty story. We also tied up with More Yachts in Croatia, so they had 10 people telling the story. That’s 40 more people than before.

 

For Gulf Craft, we now need to consolidate the brand image and focus more on the customer experience. Enhancing the customer experience will make every client an ambassador and create more opportunities. If you have long-term partners – not just salesmen – who believe that their growth is aligned with our growth, then they tell the brand’s story like it’s theirs.

 

Where else are you looking to establish dealerships?
Following the US, I looked east, so we’re talking to people in Hong Kong, Thailand, Australia and so on. I’m looking for the right partners to help us tell the story, project our image, bring people to our brand.

 

Motoryacht, superyacht, megayacht, shipyard, yacht builder, Gulf Craft Group, Majesty, Nomad, Oryx, SilverCat, powercats, Erwin Bamps

Majesty 65

 

A lot of people are enthusiastic about the brand and see the potential, but you need people who are masters of local market connections. Then you can start building a consistent presence that grows not only in the number of boats in the water but also the service that goes with it, including crew, charter management, maintenance, helping resale value … it doesn’t stop.

 

It’s about the entire 360 degrees of opportunities you have to offer a client. And then you need to guide the owners into their next project because our clients are not one-time customers; they’re customers for life. Today we are underrepresented, undersold. We’re still, to some extent, a best-kept secret. And I think that the shipyard deserves more credit for what it’s able to do. This is what I can bring to Gulf Craft Group.

 

And Majesty is also more than superyachts.
We start with the 60, 65 and 72, but when we exhibit at Cannes or Monaco, we generally only bring the Superyacht Collection from 100ft upwards.

 

Motoryacht, superyacht, megayacht, shipyard, yacht builder, Gulf Craft Group, Majesty, Nomad, Oryx, SilverCat, powercats, Erwin Bamps

Majesty 65

 

If we bring models from the Yacht Collection, it’s a different distribution model and the yachts won’t be at the Super Yachts Extension in Cannes but with similar-sized yachts [from other brands] in Vieux Port. The SilverCat powercats will be in the Power Cat Village and Oryx may be in Port Canto. These all need a different set of dealers. There’s a lot of work to be done to find the right partners for each series in different markets.

gulfcraftgroup.com

 

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Motoryacht, sailing yacht, Phinisi, superyacht, charter yacht, superyacht charter, Yousuf Al Hashimi, Phoenix Yacht Management, yacht broker

Why Gulf clients are widening their charter ambitions

Why Gulf clients are widening their charter ambitions

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A Master Scuba Diver, sailor and superyacht charterer, Yousuf Al Hashimi of Phoenix Yacht Management explains in his Issue 86 Column why Middle East clients are increasingly looking beyond the world’s traditional charter hubs to Asia and beyond.

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Motoryacht, sailing yacht, Phinisi, superyacht, charter yacht, superyacht charter, Yousuf Al Hashimi, Phoenix Yacht Management, yacht broker

 

Over the past decade, charter activity among Gulf clients has evolved from a seasonal indulgence into a more deliberate and globally mobile form of travel. Privacy, comfort and impeccable service remain the foundation of every decision, but expectations have matured.

 

As Managing Director and Partner of Phoenix Yacht Management, I have observed that today’s clients are no longer content with predictable routes or standard itineraries. They seek experiences that combine precision, authenticity and a sense of purpose, whether in the Mediterranean, the Indian Ocean or the farthest reaches of the Indo-Pacific.

 

The financial profile of this market remains significant. The number of active charterers from the Middle East may be limited, but their contribution in value terms is substantial. Many charter the largest yachts available – typically in the 60m-plus range – and they expect absolute flexibility, privacy and bespoke arrangements as part of the service.

 

Crew quality remains critical. Multilingual capability, cultural awareness and the ability to anticipate preferences are valued as much as technical skill. Many clients request wellness professionals, dive instructors or chefs able to interpret regional cuisines.

 

Environmental responsibility is another area gaining traction. Sustainability is viewed less as ideology and more as evidence of professionalism. Clients are increasingly aware of hybrid propulsion, efficient energy systems and responsible waste management. A yacht that operates cleanly and intelligently reflects the same values that guests apply to other areas of their lifestyle.

 

For clients based in the Middle East, the Gulf itself remains primarily a base for ownership rather than a cruising destination. Oman is the consistent exception, with its dramatic, secluded coastline now attracting those seeking something different without travelling far. Government initiatives across the region are gradually expanding marina infrastructure and support services, signalling steady progress for the future.

 

DISRUPTING THE RHYTHM

For a long time, charter patterns among Middle Eastern clients followed a predictable rhythm: Mediterranean itineraries during the summer and the Caribbean over the winter season. That framework still applies, but within it, new dynamics are emerging.

 

Motoryacht, sailing yacht, Phinisi, superyacht, charter yacht, superyacht charter, Yousuf Al Hashimi, Phoenix Yacht Management, yacht broker

 

The Caribbean remains the preferred winter destination, largely because of its established infrastructure, reliable weather and concentration of leading international yachts. However, we now see a gradual diversification of winter itineraries as clients increasingly look east. The Indo-Pacific – particularly Thailand, the Seychelles and Indonesia – now attracts growing interest, with a steady rise in requests for expedition-style programmes and extended voyages.

 

In recent seasons, there has been notable demand for Indonesia’s phinisi yachts, the iconic handcrafted wooden vessels that blend traditional Indonesian design with modern superyacht comfort. Guests experience diving in Raja Ampat, swimming with manta rays and whale sharks in Komodo, and beach landings on volcanic islands.

 

In the Indian Ocean, fishing itineraries in the Seychelles and Madagascar remain established favourites, combining sportfishing with the privacy and comfort of a superyacht. In the Seychelles, marlin, sailfish and giant trevally dominate seasonal pursuits, while Madagascar offers a more untamed, frontier experience, with deep-sea and reef fishing interwoven with snorkelling and island exploration.

 

Further east, long-range voyages across French Polynesia and Papua New Guinea are gaining attention, often built around wellness, photography and quiet immersion in pristine environments.

 

This year, we organised a long-range superyacht expedition to Alaska. It was a journey of ice fjords, wildlife and extraordinary biodiversity, delivered with the same comfort and refinement expected aboard a modern yacht.

 

Interest in Antarctica, which entered the charter scene a few years ago when several explorer yachts spent a season there, has yet to attract significant interest among Middle Eastern clients. Nevertheless, we aim to introduce it to the regional market, as these expeditions represent the next frontier in experiential luxury.

 

PERSONAL EXPERIENCE

I am myself an example of a Middle Eastern charterer embracing this category. Each year, I explore some of the most remote corners of the planet to experience life from a different perspective.

 

Among the most memorable journeys was a week-long charter in the Philippines aboard a Japanese fishing vessel converted into a dive ship. We explored the Tubbataha Reefs, about 90nm from any land, diving with hammerhead sharks and drifting along untouched coral walls.

 

Motoryacht, sailing yacht, Phinisi, superyacht, charter yacht, superyacht charter, Yousuf Al Hashimi, Phoenix Yacht Management, yacht broker

Sperm whales in Dominica

 

I also spent five days aboard a converted oil platform near Sipadan, an extraordinary base for some of the world’s most exceptional diving. I’ve swum with sperm whales in Dominica and blue whales off Sri Lanka, and visited Socotra, an extraordinary Yemeni island in the Indian Ocean. True luxury today lies not in comfort alone but in the ability to reach what few have seen – safely and with purpose.

 

The evolution of Middle Eastern charter clients marks a decisive step in the global maturity of the yachting sector. As they look beyond established cruising grounds, they set a new operational benchmark for luxury yachting – driven not by scale but technical performance and competence, cultural awareness and the ability to deliver flawless service in any environment.

 

For professionals within the sector, this progression demands the same qualities valued by the clients themselves – discretion, discipline and the confidence to perform to the highest standard wherever the voyage may lead.

phoenix-yachts.com

 

YOUSUF AL HASHIMI

Motoryacht, sailing yacht, Phinisi, superyacht, charter yacht, superyacht charter, Yousuf Al Hashimi, Phoenix Yacht Management, yacht broker

Al Hashimi has been Managing Director and Partner of Phoenix Yacht Management since 2023. He studied Political Science at Concordia University in Montreal, Canada, before returning to the UAE. As well as working in the Vice President’s Office for Political Affairs, he established his first business in 2008, since when his entrepreneurial journey has involved his passions for sports, events and the maritime world. As the co-founder and owner of Ahdaaf Sports, he has made significant contributions to UAE’s sports and events industry. A Master Scuba Diver and a participant in international regattas like Cowes Week, Al Hashimi draws on his passion for yachting and his father’s shipyard background in his management role at Phoenix Yacht Management.

info@phoenix-yachts.com

 

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Jonathan Beckett’s pride in Burgess

Jonathan Beckett’s pride in Burgess

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As Burgess celebrates its 50th anniversary, Jonathan Beckett, Chief Executive, Managing Partner and company head for 33 years, reflects on its journey to becoming a superyacht brokerage leader with 18 offices around the globe – a world away from when the Brit joined Nigel Burgess in 1981 as the company’s third employee.
Interview: Gael Burlot; Photos: Burgess

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Jonathan Beckett, Chief Executive, Burgess

 

Congratulations on the 50th anniversary. How do you feel about this milestone?

I’m very proud. I think it’s a really big thing. I remember when Burgess reached 10 years, and we thought that was an amazing achievement! I guess that’s how I feel now. I’m quite a sentimental person. We celebrate all our staff’s birthdays and the anniversaries of the date that they joined the business, so for the company to reach 50 years is special.

 

It’s also nice to still have Nigel Burgess’s name on the business. His family still owns a small stake, and I have a great relationship with them. Burgess only had seven people when Nigel died [in 1992], so I think the family are very proud of the name, the business and this milestone. But this is just the beginning – the first 50 years!

 

Motoryacht, superyacht, megayacht, sailing yacht, brokerage, Burgess, yacht sales, yacht charter, yacht shows, Jonathan Beckett

 

To celebrate, we’re having four black-tie dinner parties at the end of the year – in London aboard the Cutty Sark, at the New York Yacht Club and Monaco Yacht Club, and in Sydney.

 

What were some of the highlights of the Burgess display at the 2025 Monaco Yacht Show?

We had a big fleet of 11 yachts including three of the six biggest in Port Hercule: Here Comes The Sun (89m Amels), which is an amazing boat and was located right in front of our stand, Nero (90m Corsair), one of the show’s most recognisable yachts, and Energy (78m Amels).

 

Others included Scott Free and Dream, both 60m builds by Abeking & Rasmussen, Antalis (49.7m Baglietto), La Tania (49m CMN), My Secret (46.7m Heesen) and G3 (44m Heesen). We also had two sailing yachts, Magic (44m Vitters) and Atalante (39m Claasen).

 

The 89m Here Comes The Sun

 

Why is the Monaco Yacht Show so important for both yacht builders and brokerage houses?

I think Monaco is the heart and soul of superyachting around the world, and it’s a great place to showcase our business and the industry in general. It’s a glamorous location, and it’s also our company’s home where we have a big office.

 

Monaco Yacht Show is important as it is the pinnacle of showcasing superyachts, although whether we sell yachts at the show is a whole other subject.

 

What are the other most important annual shows for Burgess?

Monaco and Palm Beach are important for us, while Fort Lauderdale is slightly less important. We are also present at the Dubai International Boat Show and do some activation in Sydney and Singapore but on a smaller scale.

 

The 90m Nero

 

How are you enjoying Miami, since moving there in 2024?

I’ve been working harder than ever! I moved to Miami with my wife and children, and we’re enjoying it, so we expect to be there for another few years. We moved to Florida because the Russian market used to be 25 per cent of our business and now it’s zero (laughs).

 

America has been growing and growing. We have three offices there, in New York, Miami and Beverly Hills. The opportunity is now in America and that’s where the appetite is, so we’ve decided that we’re going to open two more offices there.

 

Can you talk about your start at Burgess, meeting and working with Nigel Burgess in Monaco from 1981, then becoming a Director and shareholder in 1983, at the age of 26?
I was the third employee after Nigel and a secretary, cleaning the car and making the coffee! I used to hold the bag of coins and put the coins in the phone box as Nigel was making calls.

 

Beckett’s career highlights include the sale and build of the 180m Azzam, the world’s longest superyacht

 

In 1983, Nigel said to me that he wanted to keep me. He told me that if I bought 10 per cent of the business for £10,000, he would give me another 10 per cent, so I got 20 per cent of the business for £10,000.It was a pretty good deal if you think back on it, but I didn’t have £10,000 so we had to remortgage the house. I asked if I could pay in two instalments and he said yes. When he died in 1992, I bought most of his share.

 

How did the early days of Burgess influence today’s business?
The whole fabric of today’s business was created by Nigel. When I joined, you had to dress a certain way – we always wore a shirt and tie. We couldn’t use a blue pen; we had to use black or red. You weren’t allowed to use a pencil, and you weren’t allowed to write on the back of a piece of paper.

 

The way you wrote a specification was very precise in terms of the wording. If it wasn’t written the right way, he’d tear it up and you’d have to write it again. If you bought a client a cup of coffee and you didn’t have a receipt, you didn’t get reimbursed. They were pedantic things but important for setting standards

 

Whenever we did a yacht contract – we’d only do two or three a year – we’d go through it together, reading it line by line with a ruler, word for word. There was never the attitude that ‘it’ll be fine’. He was meticulous. We had two old Peugeot cars, but we kept them as clean as we could. I learnt everything from him over those 11 years.

 

Beckett oversaw the build of the 156m Dilbar

 

He was also fun – very serious by day and very fun at night. I think I learnt the ‘work hard, play hard’ principles from him.

 

How has the superyacht brokerage business evolved over the past decades?
It’s a much more collaborative industry these days. When I first started, there were only six or seven brokers in the south of France. If you saw one, you’d hide because you didn’t want them to know where you were. Now, we’re all quite friendly and we collaborate a lot more. There’s maybe too much collaboration these days (laughs).

 

What have been the most memorable transactions you’ve personally been involved in?
I’ve been lucky enough to have been involved with a number of the world’s great yachts in my career. When I sold a boat called Sara Blue in 1984, I sold it for US$7.5 million. That was the largest brokerage sale ever at that time.

 

In 1987, I sold Nabila (86m Benetti) for US$30 million when the previous largest brokerage deal was about US$15 million. We earned a commission of US$1.2 million. We managed the boat for the owner for four years and sold it again in 1991 to the current owner. I was also involved in the builds of the two Dilbar yachts (110m Lürssen and 156m Lürssen), Azzam (180m Lürssen) and Jubilee (110m Oceanco).

 

Beckett’s career highlights also include the sale of the 88m Maltese Falcon

 

Then, there was the sale of the 88m Maltese Falcon, an iconic yacht. I’ve sold the former Haida G (now Haida 1929) four times in my career. Yes, we made money on the sales, but to be involved with these iconic yachts is amazing.

 

Overall, how do you believe Burgess distinguishes itself from its competitors?
We’re a very different company to all our competitors, but I think our industry colleagues would say the same thing about themselves.

 

We’re different because every single person with Burgess is employed. Being an employee, they must toe the party line, start work at 9am and so on. They earn a salary, they get healthcare, they get all their travel and entertainment expenses covered. They also earn commission, and some of it also goes into a team pot that gets shared around the business as teamwork incentive.

 

Another key feature of Burgess’ teamwork differentiation is the opportunity for high performing colleagues who are also collaborative leaders to be elected to the Burgess Partnership by the other Partners. We now have 11 Senior Partners and 26 Partners across all department and geographies, which is fostering teamwork at the most senior level, where it starts.

 

Burgess stands at the 2025 Monaco Yacht Show

 

And there’s tremendous teamwork. We have a morning newsletter with snippets of information and when people have joined us from other companies, they can’t believe that we’re sharing this much information.

 

Most people in the company have been here at least 10 years, and many have been here 20 or 30 years. Young people of 35 years old are in their 14th year at the company. It’s like a family and we all know each other intimately. We don’t just know each other but each other’s families, so everyone looks out for each other.

 

A friend from one of the shipyards told me recently that he walked into a restaurant and saw 25 people from Burgess all having dinner together, having a good laugh and just enjoying each other’s company. As he mentioned, it’s completely different to some of our competitors, some of whom just want to get away from each other at the end of the day.

 

There’s a lovely feeling in our company because people feel they belong. I’m very close to so many of our staff because of this culture. It’s a lovely thing and I’m very proud of that.

 

Jean-Marc Poullet, Chairman, Asia, and a Senior Partner at Burgess

 

What are your thoughts on the growth of the company’s Asia chapter led by Jean-Marc Poullet since 2015?
We were interested in the Asia market, but we weren’t quite sure how to tackle it. Then we met Jean-Marc [Poullet] and there was great chemistry and understanding on how a partnership would work. We agreed a framework, and it has been terrific. We have a great relationship, very open, very transparent. Jean-Marc’s team has been great.

 

How is the Asia market different to other regions?

I think every market is different, as is every client – they each need individual handling and a different style. I think clients in Asia need a special type of handling. We recently had a meeting with a client, and Jean-Marc’s handling of the client was different to the way I would do it. But as I said, all clients are different – you may deal with a client in New York differently to a client in the Midwest, in Grand Rapids. And in Asia, it’s completely different again.

 

I think it would be fair to say that slowly clients in Asia are becoming more aware of what yachting can really be about. One of our first clients there, before Jean-Marc came onboard, wanted to go fishing, to hang a fishing rod over the side. It was his fishing boat, and it wasn’t about cruising around beautiful islands and swimming.

 

Members of Burgess’ Asia team and Associates including the four-strong core leadership: Jiyu Xie (far left), Mark Woodmansey (fourth left), Jean-Marc Poullet (fifth right) and Hwee Tiah (fourth right)

 

Is there more to come from Asia?
We all know that everything takes time in our industry. You can’t be an overnight wonder. When we first started with Jean-Marc, Burgess was unknown in Asia. Now, I would say we’re the best known or one of the best-known superyacht brokerages in Asia. While we expected the overall market in Asia to grow quicker, we’re surprised at how much market share Burgess has taken.

 

Our aim is to take over Asia! In truth, it is our aim to be the go-to company. The minute somebody thinks ‘superyachts’, we want them to think of Burgess. We’re making great inroads, and I think that in five or seven years’ time, if the market finally accelerates, we’ll be quite a force to be reckoned with out there.

 

Finally, how does Burgess plan to move forward?
Globally, we’ve grown organically so far. The spirit of our strategy has always been to grow organically and to build long-term relationships with clients and this takes time. But going forward, we may also expand by partnerships and/or acquisition to accelerate growth.

 

We are also very committed to Asia, very focused on Asia. The floodgates haven’t opened yet, but they will. And when they do, we want to make sure we’re standing on the other side of the floodgates as the go-to people for superyachts.

burgessyachts.com

 

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Motoryacht, superyacht, megayacht, sailing yacht, yacht shows, Monaco Yacht Show, Asia-Pacific Superyacht Association, Asia-Pacific, APAC, David Good, Superyacht Australia, Setouchi, Nigel Beatty, David Hall, Yachtzoo

Asia-Pacific superyacht industry shining on world stage

Asia-Pacific superyacht industry shining on world stage

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Suzy Rayment, Executive Director of the Asia-Pacific Superyacht Association, rounds up the region’s many exciting developments in a Column for Yacht Style.

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Motoryacht, superyacht, megayacht, sailing yacht, yacht shows, Monaco Yacht Show, Asia-Pacific Superyacht Association, Asia-Pacific, APAC, David Good, Superyacht Australia, Setouchi, Nigel Beatty, David Hall, Yachtzoo

Suzy Rayment (centre) with HKBIA Chairman Lawrence Chow (left) at an interview with Dr Stephen Wong (right), Head of the Chief Executive’s Policy Unit in Hong Kong

 

The Monaco Yacht Show (MYS) is far and away the most important show event on the superyacht calendar, and the 2025 edition was no exception, with around 30,000 visitors and 120 superyachts. There was also plenty of Asia-Pacific superyacht action.

 

Several announcements from members of the Asia-Pacific Superyacht Association (APSA) included new superyacht events in Australia, new partnerships, new charter opportunities, and new marinas in Indonesia, Hong Kong and Japan, which gives the region plenty to promote and celebrate.

 

Motoryacht, superyacht, megayacht, sailing yacht, yacht shows, Monaco Yacht Show, Asia-Pacific Superyacht Association, Asia-Pacific, APAC, David Good, Superyacht Australia, Setouchi, Nigel Beatty, David Hall, Yachtzoo

Benjamin Wong (centre) from Invest Hong Kong at the 5th Monaco Smart & Sustainable Marina Rendezvous

 

In the lead-up to the MYS, Yacht Club de Monaco hosted the 5th Monaco Smart & Sustainable Marina Rendezvous. Benjamin Wong from Invest Hong Kong presented the new marina projects that are being built in Hong Kong, highlighting their strategic role in diversifying the economy, attracting international investors and integrating yachting into financial dynamics that includes family offices, crypto and art investment.

 

The Asia Superyacht Night (ASYN) hosted by APSA is traditionally held on the eve of the MYS, and this ‘must-do’ curtain raiser is now a firm favourite amongst the Asia-Pacific superyacht community.

 

This year APSA welcomed over 280 members, guests and industry professionals for sunset cocktails on the rooftop of the Novotel Monte Carlo. The event is a great networking opportunity for regional neighbours to meet up and share the latest industry updates, while enjoying the great views over Port Hercule, and this year guests were treated to great music from Australian DJ Ashleigh Wisniewski.

 

Motoryacht, superyacht, megayacht, sailing yacht, yacht shows, Monaco Yacht Show, Asia-Pacific Superyacht Association, Asia-Pacific, APAC, David Good, Superyacht Australia, Setouchi, Nigel Beatty, David Hall, Yachtzoo

APSA Chairman Nigel Beatty at the 2025 Asia Superyacht Night in Monaco

 

Nigel Beatty, Chairman of APSA, said: “I am extremely pleased with the way that the event has grown over the years, and continues to be such a crowd pleaser. It is a great way to start the Monaco Yacht Show, and this year we were able to provide a fantastic party for our members thanks to the support of our 11 sponsors.”

 

Patron Sponsor Nazmi Topcuoglu, CEO of Fema Marine, said: “Fema Marine is thrilled to be able to support APSA and the work they are doing to grow the superyacht industry in the Asia-Pacific region. This year we had two superyachts for viewing in Monaco, the iconic Alfa Nero (82m) and Axioma (72m), and we very much look forward to bringing these superyachts to the Asia-Pacific region in the near future.”

 

Motoryacht, superyacht, megayacht, sailing yacht, yacht shows, Monaco Yacht Show, Asia-Pacific Superyacht Association, Asia-Pacific, APAC, David Good, Superyacht Australia, Setouchi, Nigel Beatty, David Hall, Yachtzoo

Fema Marine, Patron Sponsor of the Asia Superyacht Night

 

David Good, CEO of Superyacht Australia, and this year’s Destination Sponsor, announced two new superyacht events in Sydney in 2026: the Sydney Charter Show at Jones Bay Marina from February 22-23, followed by the Australian Superyacht Conference on February 24.

 

“Australia leads the region as a superyacht hub, with over 120 resident and visiting superyachts,” Good said. “We look forward to welcoming you all to these inaugural events.”

 

Motoryacht, superyacht, megayacht, sailing yacht, yacht shows, Monaco Yacht Show, Asia-Pacific Superyacht Association, Asia-Pacific, APAC, David Good, Superyacht Australia, Setouchi, Nigel Beatty, David Hall, Yachtzoo

David Good, CEO of Superyacht Australia

 

Antony Cowie and Alex Teji announced the formation of their new practice, Teji | Cowie Superyacht Lawyers. The law firm specialises in legal matters relating to the superyacht sector and combines decades of maritime law expertise with a client-centric approach to deliver discreet, high-touch legal services across Europe, the Middle East, the Asian market, Australia, New Zealand and the US.

 

The unveiling of the Bali Gapura Marina in Monaco marked a milestone for the superyacht industry in Indonesia. The marina, which is currently under construction, is a collaboration between PT Marina Development Indonesia (MDI) and PT Pelabuhan (Pelindo). Joseph Prabantara, a co-founder of MDI, was in Monaco to promote the launch of this first full-service yacht marina in Bali, built to international standards and capable of accommodating 180 yachts, including superyachts.

 

Motoryacht, superyacht, megayacht, sailing yacht, yacht shows, Monaco Yacht Show, Asia-Pacific Superyacht Association, Asia-Pacific, APAC, David Good, Superyacht Australia, Setouchi, Nigel Beatty, David Hall, Yachtzoo

Joseph Prabantara, co-founder, MDI

 

Hiroshi Sakamoto, COO of the Setouchi Tourism Authority, was also in Monaco, promoting the beautiful cruising ground of Japan’s Seto Inland Sea. Superyacht Base Kobe will be Japan’s first international superyacht marina.

 

Japan is home to more than 21,000 ultra-high-net-worth individuals (UHNWIs), highlighting its long-term potential as a superyacht destination, and SuperYacht Times will be hosting the next Asia-Pacific Superyacht Summit in Kobe on May 7-8, 2026.

 

Motoryacht, superyacht, megayacht, sailing yacht, yacht shows, Monaco Yacht Show, Asia-Pacific Superyacht Association, Asia-Pacific, APAC, David Good, Superyacht Australia, Setouchi, Nigel Beatty, David Hall, Yachtzoo

Hiroshi Sakamoto (far right), COO of Setouchi Tourism Authority, Japan, with Risa Toyoda (far left) and Mizuki Honda (centre)

 

Darrell Hall, founder and CEO of Yachtzoo, believes Japan is the next big superyacht charter destination. A loyal supporter of APSA for several years, Hall is very excited that the Asia-Pacific Superyacht Summit will be held in Kobe.

 

“The summit will bring attention to the superyacht opportunities in Japan,” Hall said. “With Superyacht Base Kobe opening in 2027, I see great things happening there.”

 

Motoryacht, superyacht, megayacht, sailing yacht, yacht shows, Monaco Yacht Show, Asia-Pacific Superyacht Association, Asia-Pacific, APAC, David Good, Superyacht Australia, Setouchi, Nigel Beatty, David Hall, Yachtzoo

Darrell Hall, founder and CEO, Yachtzoo

 

Charter in the Asia-Pacific region is undergoing substantial growth, according to Boris de Bel, CEO and founder of Charter Itinerary. “Our B2B software is designed exclusively for luxury charter professionals,” De Bel said. “We are looking forward to expanding our charter operations to include the Asia-Pacific region, as more and more travellers are looking for adventurous and off-the-beaten-track experiences.”

 

Glenn Armstrong, CEO of Maritime Cook Islands, commented on the exceptional quality of engagement at MYS. “This was our most successful Monaco show yet, with the focus squarely on the unique benefits of the Maritime Cook Islands flag,” Armstrong said.

 

Glenn Armstrong (second left), CEO, Maritime Cook Islands

 

“Top-tier clients are looking for more than just a flag; they want a partner known for excellence, efficiency and a modern approach. We had concrete discussions about new registrations right at the stand, which proves our reputation for quality and service is resonating strongly within the superyacht community.”

 

According to SuperYacht Times, the Asia-Pacific superyacht sector is experiencing significant growth. In the 2022-2024 period, an estimated 529 superyachts over 30m were active in the region, with 57 per cent measuring between 30-40m and over 12 per cent exceeding 60m.

 

Motoryacht, superyacht, megayacht, sailing yacht, yacht shows, Monaco Yacht Show, Asia-Pacific Superyacht Association, Asia-Pacific, APAC, David Good, Superyacht Australia, Setouchi, Nigel Beatty, David Hall, Yachtzoo

Laura Harrison, Carmen Lau, Zara Tremlett and Della Pearce of Camper & Nicholsons at the Asia Superyacht Night

 

In particular, Thailand has seen rapid growth, almost doubling its superyacht presence from 24 in 2022 to 43 in the first four months of 2024, partly due to the introduction of a new superyacht charter licence.

 

The superyacht sector will only continue to benefit from the recent developments in the marine tourism sectors in both Hong Kong and Southeast Asia, especially with the development of new marinas in the region.

 

Offering first-class professional services, and some of the best cruising grounds anywhere on the globe, the world’s ‘third’ cruising destination is very much open for business and ready to welcome the global superyacht community.

apsuperyacht.org

 

SUZY RAYMENT

Motoryacht, superyacht, megayacht, sailing yacht, yacht shows, Monaco Yacht Show, Asia-Pacific Superyacht Association, Asia-Pacific, APAC, David Good, Superyacht Australia, Setouchi, Nigel Beatty, David Hall, Yachtzoo

Rayment is the Executive Director of the Asia-Pacific Superyacht Association (APSA). With extensive experience in media and publishing, she was the Editor of the Royal Hong Kong Yacht Club magazine Ahoy! Before establishing and owning Yacht Style magazine. Rayment is one of the founders of the Hong Kong Boating Industry Association and was on the Council until she joined APSA. With a passion for sailing, she works regionally and internationally to grow and develop the yachting industry in the Asia-Pacific region.

marketing@apsuperyacht.org

apsuperyacht.org

 

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Benetti, Angel Zhou, President of Sales for Asia, Daniela Petrozzi

Benetti appoints President of Sales for Asia

Benetti appoints President of Sales for Asia

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Angel Zhou, formerly of Simpson Marine, has been appointed as the Italian superyacht builder’s President of Sales for Asia.

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Benetti, Angel Zhou, President of Sales for Asia, Daniela Petrozzi

Angel Zhou, President of Sales for Asia, Benetti

 

Benetti has appointed Angel Zhou as President of Sales for Asia. Zhou spent the previous 18 years with Simpson Marine, leading the opening of five branches in mainland China and becoming Group Vice President of the Asia-Pacific dealership. Prior to joining Simpson Marine in November 2007, she worked on the China Cup International Regatta in Shenzhen.

 

Throughout her career, Zhou has partnered with many of the world’s top yachting brands and played a key role in the internationalisation of China’s yachting sector. In her new role at Benetti, Zhou is responsible for managing and coordinating commercial, marketing and customer satisfaction activities across the region.

 

Daniela Petrozzi, Benetti’s Sales Director, said: “Asia is not only a fast-growing market for yachting. It’s also one where design culture and lifestyle aspirations are evolving rapidly.

 

“With Angel’s deep local expertise and proven commercial acumen, Benetti is ready to strengthen its dialogue with a new generation of yacht owners in the region – those who see yachting as an expression of personality, taste and ambition.”

benettiyachts.com

 

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Theo Loock, Robertson and Caine, Leopard Catamarans, V&A Waterfront, African Boating Conference, Veda Pretorius, Maryanne Edwards, Marguerite Vockerodt

Theo Loock: People before product

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Theo Loock: People before product

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Managing Director of Robertson and Caine, builder of Leopard catamarans, Loock focused on the shipyard’s philosophy of craft, care and collaboration in his keynote speech at the first African Boating Conference.
Words: Maryanne Edwards; Photos: African Boating Conference

 

Theo Loock, Robertson and Caine, Leopard Catamarans, V&A Waterfront, African Boating Conference, Veda Pretorius, Maryanne Edwards, Marguerite Vockerodt

Theo Loock, Robertson and Caine

 

When Theo Loock, Managing Director of Robertson and Caine, took the stage at the sold-out African Boating Conference in Cape Town, his message was clear: boatbuilding in Africa is not just an industry – it’s a story of skill, pride and shared purpose.

 

As one of the continent’s largest and most successful yacht manufacturers, Robertson and Caine has become synonymous with the Leopard Catamarans brand, exporting luxury sailing and power catamarans to a global market that spans the Caribbean, Mediterranean, Americas, Asia and beyond.

 

This year, the company celebrated a major milestone, the launch of its 3,000th vessel, an achievement that speaks volumes about South African capability and consistency on the world stage.

 

“For us, boatbuilding is more than a craft. It’s a reflection of our values: respect, responsibility, reliability, innovation, teamwork and excellence,” Loock said. “This achievement represents more than just a number; it’s about the 3,000 families who have chosen Robertson and Caine over the past 34 years.”

 

One Team, One Vision

At the heart of that success is a philosophy Loock calls ‘R&C One Team’ – a people-first approach that underpins every stage of design, build and delivery. With over 2,600 team members, the company functions as a “learning organisation”, investing deeply in training and skills development to ensure that every catamaran launched in Cape Town meets the highest international standards.

 

“We build people who build award-winning catamarans, safely and sustainably,” Loock said. “Our team is the real engine of this company.”

 

That focus on people and process has earned R&C a reputation for reliability and innovation. From the aerodynamic hulls of the Leopard 53 Powercat to the seamless flow and natural light of its sailing catamarans, each vessel blends performance and comfort in a way that reflects both global trends and local ingenuity.

 

Cape Town: The Perfect Port

Loock’s presentation, ‘Boatbuilding in the African Context’, highlighted why Cape Town has become a leading location for yacht construction. With its deepwater port, skilled workforce and strong support infrastructure, the city has nurtured a thriving boatbuilding ecosystem.

 

Theo Loock, Robertson and Caine

 

Facilities like the V&A Waterfront and the Royal Cape Yacht Club play a vital role in this network, offering berthing, commissioning and export support for local manufacturers.

 

“The V&A’s partnership with the marine industry demonstrates how strategic collaboration can fuel both industry growth and job creation,” Loock said. “It’s a model that shows how private enterprise and infrastructure can work together to drive blue economy opportunities for Africa.”

 

Local suppliers also feature prominently in R&C’s success story. Longstanding partners such as Seascape Marine Services – which has supplied over 5,000 Yanmar engines to the shipyard over the past 35 years -– ensure that world-class quality remains accessible within South Africa.

 

Meanwhile, homegrown manufacturers like NCS South Africa, producing advanced polymers and composites, underscore the industrial maturity that underpins the sector.

 

An Industry on the Rise

Robertson and Caine is far from alone in its achievements. Loock’s talk generously spotlighted other South African builders shaping the global market, from Southern Wind, known for its high-performance carbon sailing yachts, to Two Oceans, Nexus, Royal Cape Catamarans, Forty Knots, Gemini Marine, Jacobs Bros and Hammer Yachts.

 

Together, these companies are redefining what it means to build boats in Africa: not as a niche or emerging industry but as a world-class manufacturing sector driven by expertise, resilience and creativity.

 

“The most beautiful boats in the world are being built here — by African hands, in Africa’s most beautiful city,” said Loock, closing his presentation with quiet pride.

 

In that statement lies the essence of the message – that Cape Town is more than a production hub. It’s a place where craftsmanship, community, and coastline combine to create vessels that sail far beyond the shores where they were made, carrying with them the spirit of a continent on the rise.

 

The Personal Touch

African Boating Conference Director, Veda Pretorius, and I were privileged to be invited by Marguerite Vockerodt, General Manager of Quality and Customer Relationships at Robertson & Caine, for a personal cruise through the V&A Waterfront aboard one of the company’s latest catamarans, a sleek new model being commissioned and readied for shipment to the USA.

 

Veda Pretorius, Marguerite Vockerodt and Maryanne Edwards

 

What an experience, and what a vessel. It’s immediately clear why these catamarans enjoy such global popularity. The ride offered not only a glimpse of outstanding craftsmanship but also the pride and passion behind every Robertson & Caine build.

 

It was equally rewarding to see the company’s strong support for the inaugural African Boating Conference (ABC), with Theo Loock serving as keynote speaker and several senior team members, including Marguerite, in attendance. Marguerite’s depth of knowledge, professionalism and warmth make her an exceptional ambassador for the brand.

 

Veda was also delighted to receive a personal note from Theo after the event, congratulating her on what he called “a great conference”. He added with characteristic wit: “I think the ABC is missing a D – D for delightful.”

 

In many ways, his comment captured the spirit of the event: a dynamic, well-attended and genuinely uplifting gathering, where more than 200 industry stakeholders from across Africa came together to chart a new course for the continent’s boating future. With this kind of enthusiasm and collaboration, the African boating industry’s horizon looks brighter than ever.

leopardcatamarans.com

robertsonandcaine.com

africanboatingconference.com

 

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Yacht services, yacht management, yacht brokerage, Singapore, APAC, Asia-Pacific, DCH Marine, Sunseeker, Saxdor, Willams Jet Tenders

DCH Marine’s growing presence in Southeast Asia

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DCH Marine’s growing presence in Southeast Asia

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Andy Toh, DCH Marine’s Singapore Country Manager, explains how the company is developing in the Lion City and other Southeast Asia markets.

 

Andy Toh, Singapore Country Manager, DCH Marine

 

DCH Marine is a growing Hong Kong-based, Asia-Pacific yacht services business which regionally distributes the Sunseeker, Saxdor and Willams Jet Tenders brands. Singapore Country Manager Andy Toh spoke to Andrew Dembina about the company’s expansion, with recent highlights including hosting VIPs on a Sunseeker Manhattan 68 at a privileged berth during the Formula 1 Singapore Grand Prix.

 

Andy, what has been your focus since DCH Marine opened its Singapore office in June 2024?

As Country Manager, my responsibility is primarily to take care of and manage the Singapore office, and to also work on sales of both new and brokerage boats. Singapore is near Malaysia and Indonesia, where we expect more marinas will be opening soon, so I’m also taking care of these markets. Vietnam is another market, and is growing slowly.

 

Yacht services, yacht management, yacht brokerage, Singapore, APAC, Asia-Pacific, DCH Marine, Sunseeker, Saxdor, Willams Jet Tenders

Sunseeker Manhattan 68

 

However, our focus remains on Singapore because we manage parts of our Southeast Asia business through this office. As a yacht hub, we have all the after-sales tech and logistics situated locally.

 

Previously, I worked in marine components sales in Singapore including for the distributor of Swedish OXE outboard engines, and for the company selling US-made Seakeeper stabilisers.

 

Sunseeker 90 Ocean

 

What are DCH Marine’s plans for adding to its offices in Asia-Pacific?

Singapore was the first office outside of Hong Kong, and not within the Hong Kong and China market. We have offices due to open soon in Thailand and coming up after that in Australia. The Thailand operation that we’re setting up now will be in Phuket and will be run by my colleague Danny Zheng as the Thailand Country Manager.

 

Danny Zheng, Thailand Country Manager, DCH Marine

 

Across the region, the current yachting market is experiencing a period of steady adjustment since the Covid pandemic’s over-supply of yachts. But after-sales services are going well, which is very important for us and owners, and we are now seeing some light at the end of the tunnel.

 

Yacht services, yacht management, yacht brokerage, Singapore, APAC, Asia-Pacific, DCH Marine, Sunseeker, Saxdor, Willams Jet Tenders

Sunseeker 90 Ocean saloon

 

DCH Marine presented the Asia-Pacific premiere of the Sunseeker 90 Ocean at Singapore Yachting Festival 2025 and will do likewise in Hong Kong with the 90 Ocean Enclosed at this year’s Lantau Yacht Club Boat Show – Festa Nautica (October 17-19). How do these models suit regional owners?

These 90-footers have generated a lot of interest in our market – they are totally different boats. They not only have the capability of long range but are also spacious and luxurious. In terms of volume and deck space, they’re comparable with 100ft-plus yachts. The enclosed-flybridge version has caught a lot of interest because in our region’s tropical climates, some owners want full air-conditioning.

 

Yacht services, yacht management, yacht brokerage, Singapore, APAC, Asia-Pacific, DCH Marine, Sunseeker, Saxdor, Willams Jet Tenders

Sunseeker Manhattan 68 saloon

 

What are the attractions of the Sunseeker Manhattan 68 in your inventory?

It has the same key factors as the upgraded Manhattan 68 (2025) in terms of performance and luxury. Its Asia-Pacific layout has three cabins, instead of the four that are standard. This allows for a very large, luxurious master suite with separate study and lounge areas. Also, there’s one staircase to the lower deck, rather than the standard two, which allows more social space in the saloon.

dch-marine.com

 

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Colin Dawson, The George Group, Asia, yacht, insurance, premiums, yachts, Yacht Style

Taking care to live the good life

Taking care to live the good life

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To maximise value and enjoyment of owning a yacht, there are important issues that, if not handled correctly, can turn the dream into a nightmare. Colin Dawson from The George Group has 30 years’ experience of looking after insurance and risk management matters for yachts, their crew and owners. In a Column for Yacht Style, he takes a view from both sides of the coin.

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Colin Dawson, The George Group, Asia, yacht, insurance, premiums, yachts, Yacht Style

100 Sunreef Power; Photo: Sunreef Yachts

 

Moving towards the end of the European summer, we reflect on a Mediterranean season of fun, high jinks and sublime relaxation, quiet evenings on the aft deck alongside raucous parties celebrating something or other … or simply the fact that there doesn’t always need to be a purpose to party. All this catered to by exceptional service from amazing crew.

 

In parts of Asia, we move from a very hot summer to cooler weather where cruising and racing are altogether more pleasant. The southern hemisphere moves from winter woollies to T-shirts. There are yacht owners cruising between these areas, seeking untouched, almost private waters without a care (or seemingly another soul) in the world.

 

The above can only reliably be achieved if a vessel is well catered for operationally wise, including properly trained and qualified crew. Having been around the yacht industry for the past 30 years, the happiest owners I’ve come across are those who realise the true value of putting the right resources into their yachts to gain maximum enjoyment from them, while also ensuring a premium resale value.

 

I often compare a yacht to a racehorse. If it’s not given the best-possible attention, it will fail and cost you more in the long run.

 

In Asia, I think the single biggest challenge we have is persuading owners to put the right resources into their yacht. The owner and his office are constantly being approached by people who promise the earth for a discounted price. It’s hard to ignore this. However, it’s too late by the time owners realise that these people were not the saviours they promised to be.

 

To be honest, anyone basing service on a discounted price should raise big red flags anywhere. A pedigree yacht is not bought based on a low price and neither should the running of it be. Often, we find that decisions are left to admin staff who don’t understand the yacht or the complex contracts that surround it.

 

Important discussions should be taken together with the owner, captain and the staff handling the day-to-day side of yacht operations.

 

When contracts are to be signed, a lawyer should be involved, looking after the owner’s best interests and protecting those in the owner’s employ who are not legally minded. Before an insurance quote is obtained, a broker should be interviewed well in advance of the inception date, so their true level of knowledge and experience can be assessed.

 

Colin Dawson, The George Group, Asia, yacht, insurance, premiums, yachts, Yacht Style

100 Sunreef Power; Photo: Sunreef Yachts

 

I’m often told that another quote has been received that has identical cover, but a cheaper price. Price is plain to see, but the level of cover provided, the experience and integrity behind the person offering it, along with the insurer’s ‘willingness to pay claims’, are not.

 

All too often in our industry we see a purely price-based decision that comes back to haunt people. Of course, I generalise and there are fantastic owners out there who really do place a great importance on the operational requirements of their yachts. I’m lucky enough to count a number of these as my clients and am very grateful for them.

 

Generally, people I speak with worry about increased premium, less cover and higher deductibles. The yacht insurance market has been a ‘hard market’ since 2017. As we see other areas of insurance fall into a ‘soft market’, yacht insurance continues to struggle to find a happy place.

 

This said, today the average cost of insurance is about 5 per cent of the annual cost of running a yacht. Thus, even if a quote is 20 per cent higher than the next, the dollar amount won’t make a difference in real terms to the yacht’s operating costs.

 

Underwriters have relied on increased premiums, higher deductibles and reducing cover to mitigate claims. Certain risks are excluded, although often these exclusions are slapped on without any examination into the ‘real risk’ versus ‘perception of risk’. While these will help a bit, the real difference will come if the numbers of claims are reduced. This would benefit insurers and owners.

 

To achieve this, insurers, brokers and owners need to work together to reduce the likelihood of claims arising. This involves higher standards all round, from maintenance to crew, and more trust in the quality providers of services rather than cheaper ones. With this, insurers need to be on hand to give incentives to owners who make the effort to reduce the risks to their yachts.

 

In March 1799, Patrick Henry’s last public speech included the phrase: “Let us trust God and our better judgment to set us right hereafter. United we stand, divided we fall.” All of us in this industry have a part to play in its future, and by working together everyone will get the best out of it.

 

COLIN DAWSON

 

Colin Dawson, The George Group, Asia, yacht, insurance, premiums, yachts, Yacht Style

 

Based in Hong Kong since 1994, Dawson is a specialist yacht insurance broker with three decades of experience in the Asia-Pacific market. In 2009, he set up The George Group, which partnered with Expat Marine until Howden Group acquired the latter in 2021. The George Group now partners with Howden’s Hong Kong and regional offices. Dawson is also a member of Global Marine Business Advisors and was the Founding Chairman of the Asia-Pacific Superyacht Association, a post he held until 2016. A passionate conservationist, he set up The Elephant Foundation in 2014, hosts the annual Elephant Week in Hong Kong, and runs the San Fernando Race Foundation for underprivileged children in the Philippines.

colindawson@tgg.com.hk / www.howdenhk.com

 

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Lürssen, 1875, 2025, book, Friedrich Lürssen, Peter Lürssen, Azzam, Dilbar, Limitless, Michael Breman, Octopus, Rising Sun, Eos, Cosmos, Kismet

History: Lürssen’s First 150 Years

History: Lürssen’s First 150 Years

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The world’s leading builder of very large superyachts has published a coffee table book to mark its first 150 years from 1875 to 2025.
Words: Bruce Maxwell; Photos: Lürssen

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Lürssen, 1875, 2025, book, Friedrich Lürssen, Peter Lürssen, Azzam, Dilbar, Limitless, Michael Breman, Octopus, Rising Sun, Eos, Cosmos, Kismet

Cover of the book released in Monaco

 

Shipyards and superyacht owners tend to be aficionados of expensive, well-bound coffee table books. An artform in itself, Lürssen has published a second such tome to mark its first 150 years from 1875 to 2025, scheduled for release at Monaco Yacht Show this year.

 

An earlier 240-page private volume simply called Lürssen covers the period from 1875 to 2000, but so much has happened in the first quarter century of the new millennium that a broader sweep was thought necessary.

 

The renowned German yard has, in this period, firmly established itself as by far the world’s leading builder of very large superyachts, while retaining a strong presence in the 60-100m market, and

introducing new eco-fuels and eco-systems to power its fast-growing fleets of custom-designed vessels.

 

Lürssen, 1875, 2025, book, Friedrich Lürssen, Peter Lürssen, Azzam, Dilbar, Limitless, Michael Breman, Octopus, Rising Sun, Eos, Cosmos, Kismet

Lürssen founder Friedrich Lürssen

 

Surprisingly it is still family-owned. Rival Dutch yards like Van Lent, Rotterdam’s Oceanco, Heesen, Royal Huisman and Moonen have been sold to diverse investors, but Lürssen has instead acquired acclaimed yards like Blohm & Voss in the last decade, with its substantial facilities in Hamburg.

 

Fourth-generation Peter Lürssen quotes his founding forebear Friedrich Lürssen in the first book: “My firm shall be known as a leader in both quality and performance.”

 

Then he comments: “That’s what Friedrich said in 1875. It is still our policy today. We have remained, and will continue to remain, faithful to his promise. This shipyard is proud to have built ships, boats and yachts which have won praise throughout the entire world.”

 

Lürssen, 1875, 2025, book, Friedrich Lürssen, Peter Lürssen, Azzam, Dilbar, Limitless, Michael Breman, Octopus, Rising Sun, Eos, Cosmos, Kismet

Peter Lürssen, Friedrich’s great grandson, has carried on the family tradition of quality and innovation

 

Boat International says online that Lürssen built 14 of the current top 25 largest yachts in the world, although that magazine includes decidedly oddball entries like the classic El Mahrousa constructed in the mid-19th century and being kept afloat, allegedly, by the Egyptian Navy in Alexandria.

 

Wikipedia opts for 29 of the top 100 being Lürssens, and doubtless the Dutch digital site superyachttimes.com has updated figures, but we all agree that Azzam at 180.6m (Lürssen, 2013) leads the way, followed by Eclipse 162.5m (Blohm & Voss), Blue 160.6m (Lürssen), Dilbar 156m (Lürssen), Al Said 155m (Lürssen), A+ 147.7m (Lürssen), Prince Abdulaziz 147m (1984, one-off Danish yard), Opera 146.4m (Lürssen, 2023) and Dragonfly 142m (Lürssen, 2024).

 

Then come a brace of Italian Fincantieris, a yard that mostly produces cruise ships. Blue is a quite recent launch, and Dragonfly, one of the largest and most impressive yachts delivered last year, is a familiar name in the South Seas, where her predecessor played a welcome leading role in cyclone relief for remote islanders.

 

Lürssen, 1875, 2025, book, Friedrich Lürssen, Peter Lürssen, Azzam, Dilbar, Limitless, Michael Breman, Octopus, Rising Sun, Eos, Cosmos, Kismet

Middle East-owned Azzam at 180.6m is presently the world’s largest superyacht by LOA, seen here at part of Lürssen’s extensive facilities

 

Another parameter arises here, as to whether ‘largest’ should mean length overall (LOA) or volume. By the latter yardstick, the latest Dilbar would be #1 and other contenders are long but comparatively narrow-beamed, thus have far smaller volume. Gross tonnage is another measure.

 

Next up in the #1 LOA spot is expected to be the 195m Rev Ocean designed by Espen Øino and being built in Norway, due for delivery in 2026. She is a kind of expedition ship with ocean ecology ventures in mind and potentially large groups of scientists aboard.

 

Lürssen has eight yards in Germany, but only three are used for superyachts, the rest being employed for naval and commercial ship construction, and refits and repairs. Some naval vessels for other countries are built under licence in those countries, but are still called Lürssens.

 

Lürssen, 1875, 2025, book, Friedrich Lürssen, Peter Lürssen, Azzam, Dilbar, Limitless, Michael Breman, Octopus, Rising Sun, Eos, Cosmos, Kismet

Latest Dilbar is 156m LOA but measured by volume, she is the world’s largest superyacht

 

Whether these yards can all be kept profitably utilised is the obvious challenge, but Peter Lürssen has delivered detailed occasional lectures to the International Superyacht Society and other groups addressing precisely this topic, and his underlying message is clear. If a project doesn’t stack up financially from the outset, don’t do it, advice that not a few superyacht yards in the past quarter century may rue not having taken.

 

His own roots stem from the small towns of Lemwerder and Vegesack, which face each other across the River Weser, just outside Bremen CBD, and upriver of its principal port Bremerhaven in northern Germany.

 

Design Awards were a forte of the ISS, and America’s Showboats and Europe’s Yachts International began prestigious award schemes for such vessels. YI was bought in the Naughties by American interests, and its awards are continued today by Yachts France, while Boat International, also originally French-owned, was purchased by British shareholders, and has, relatively recently, started its own much-hyped awards.

 

Lürssen, 1875, 2025, book, Friedrich Lürssen, Peter Lürssen, Azzam, Dilbar, Limitless, Michael Breman, Octopus, Rising Sun, Eos, Cosmos, Kismet

Limitless, delivered in the 1990s, introduced hybrid propulsion

 

In the very active 1990s Feadship, a combine of De Vries, Van Lent and naval architects De Voogt in the Netherlands, spent five years on the design and build of an innovative Double Haven for an Asia-based buyer, while one of Lürssen’s most striking contributions was the then-enormous 96m Limitless, delivered in 1997, which had the world’s first energy-efficient hybrid propulsion system aboard.

 

Two Caterpillar gensets, each of 2,680 horsepower, gave the ship a speed, via electric motors, of up to 17 knots, providing options distinct from those of the bigger diesels also fitted. The crew needed 19,000 pages of instructions on three CD-ROMs to fathom the hybrid concept and its uses.

 

Other deliveries in this decade included 59m Ronin built for a Japanese owner, 73m Coral Ocean currently being chartered as part of Australian Ian Malouf’s Ahoy Club, and the 139m Al Salamah.

 

Lürssen didn’t have a Yachts Division per se until 1988, when ebullient Malcolm Forbes of Forbes financial magazine started sailing around the world with Elizabeth Taylor on his Highlander IV, so the 1990s were still formative stages for private yacht sales and construction.

 

Lürssen, 1875, 2025, book, Friedrich Lürssen, Peter Lürssen, Azzam, Dilbar, Limitless, Michael Breman, Octopus, Rising Sun, Eos, Cosmos, Kismet

Engaging Sales Director Michael Breman

 

Michael Breman came across from Italian yard Baglietto as Sales Director, and Sylke auf dem Graben later arrived from Dutch superyacht yard Jongert and German superyacht dealer Herbert Dahm to handle media and related aspects.

 

Breman is the son of Dutch diplomatic parents, and during our first lunch in Vegesack he confided that he had been born in New Zealand, a fact that he was surprised I recalled in a subsequent piece decades later.

 

He is a bright, lively, knowledgeable and practical individual who fitted like a chameleon with Lürssen’s broadly-based clientele, and he and Peter Lürssen became famous for their parties in a national park during the Fort Lauderdale Boat Show.

 

Services such as foot massages were popular with invitees who had been walking around a boat show all day, but when they introduced Everglades alligator wrestling as another feature, and the alligators started winning, with ambulances called, the party program had to be tempered a little.

 

At first, we spent most time on the Lemwerder side of the river, only venturing to Vegesack to wine and dine via an irregular ferry service or car across a bridge upstream, but as Lürssen facilities grew on the Vegesack bank, this plus the enchanting little Havenhaus Hotel came more into focus.

 

Lürssen, 1875, 2025, book, Friedrich Lürssen, Peter Lürssen, Azzam, Dilbar, Limitless, Michael Breman, Octopus, Rising Sun, Eos, Cosmos, Kismet

Octopus ushered in the explorer vessel era

 

Our account thus reaches the 2000-2025 additional span of the latest book. The 71m Skat and 97m Carinthia VII were both delivered in 2002, and the late Paul Allen’s 126 m Octopus the following year. A founder of Microsoft with Bill Gates, Allen did much ocean research in the South Seas before his untimely passing, cruising in both Micronesia and the Philippines archipelago.

 

The IT revolution was getting into full swing, and 115m Pelorus and 138m Rising Sun for Oracle’s Larry Ellison followed in short order. Pelorus was often parked in the Viaduct Basin in Auckland when the Kiwis defended the America’s Cup in 2000 and 2003.

 

Lürssen, 1875, 2025, book, Friedrich Lürssen, Peter Lürssen, Azzam, Dilbar, Limitless, Michael Breman, Octopus, Rising Sun, Eos, Cosmos, Kismet

Rising Sun saw the emergence of new-breed IT-savvy owners

 

Ellison had earlier taken line honours in the 1998 Sydney Hobart Race in the maxi Sayonara, with Lachlan Murdoch as one of his foredeck crew.

 

Lürssen delivered the stately 93m schooner Eos in 2006, and other notables included 155m Al Said in 2008 and 110m Al Raya the same year. The Middle East continued as a thriving market, backed by old and new money in Europe and America, stacks of nouveau riche Russians, and more emerging buyers in Asia-Pacific waters.

 

Lürssen, 1875, 2025, book, Friedrich Lürssen, Peter Lürssen, Azzam, Dilbar, Limitless, Michael Breman, Octopus, Rising Sun, Eos, Cosmos, Kismet

Lovely schooner Eos showed Lurssen was equally capable of building classic super sailboats

 

The Naughties was completed with 85m Pacific, 90m Phoenix 2 and 124m Katara. Rival firm Amels, run by the also family-owned Dutch firm Damen, had by now launched its Limited Editions idea, reducing delivery times for private superyachts pre-built on proven hulls and outfitted platforms, which required some investment, but Lürssen stuck to its full custom strategy.

 

Stand-out Lürssen launches in 2010 to 2020 include 87m Ace, 147m Topaz, 180.6m Azzam, 86m Quattroelle, 85m Solange, 104m Quantum Blue, 95m Kismet, 156m Dilbar, 106m Amadea, 123m Al

Lusail, 85m Amatasia ex-Areti, 136m Crescent, 136m Flying Fox, 111m Tis, 98m Madsummer and 140m Scheherazade. Many of these vessels have Asia-Pacific connections.

 

In the last five years there has been the 142m Nord, 56m Moon Sand for an Asian owner, 115m Ahpo for an Asia-born owner, 160m Blue, 90m Norn, 146m Opera, 138.8m Luminance, 122m Kismet – the largest vessel at Monaco Yacht Show last year – for an Asian-American, 82m Haven and 142m Dragonfly.

 

Despite a setback because some but by no means all Russian owners have been ‘sanctioned’ due to Putin’s war on Ukraine, these measures are proving very expensive for would-be sanctioneers, and some cases are regarded as virtually unenforceable, so it is doubtful if they will cause more than a significant blip when viewed long-term, but the situation remains unsettled.

 

Apart from private yachts getting inexorably larger, as can be seen in Lürssen launches in the last quarter century, impressive technical and eco-innovations continue apace.

 

After the hybrid Limitless, by 2002 Lürssen was leading research into underwater exhaust systems, reducing back pressure and noise. Then, in 2005, it delivered the 90m Air, now Ice, which was the world’s first yacht with a pod drive. Four years later Lürssen introduced an advanced waste water system based on membrane technology, first used on the 60m Arkley, later called Caipirinha, and now standard on all its yachts. The 147m Topaz, now A+, was the first to feature a ballast water treatment system.

 

As part of its drive toward more responsible and sustainable solutions, Lürssen patented an innovative exhaust after-treatment system that reduces nitrous oxide emissions without affecting space, weight, noise or vibration. This has been standard on every Lürssen since 2016. It also launched Tesumo – a sustainable teak alternative – in 2020, which is now readily available in the industry, and was notably laid across the helideck of a recent vessel.

 

Lürssen, 1875, 2025, book, Friedrich Lürssen, Peter Lürssen, Azzam, Dilbar, Limitless, Michael Breman, Octopus, Rising Sun, Eos, Cosmos, Kismet

The owner of Cosmos, designed by Australian Marc Newson, agreed to a research installation of a methanol fuel cell

 

In 2026, Lürssen is delivering the 114m Cosmos, another immensely important breakthrough. The client has agreed to the research-installation of a methanol-powered fuel cell system. The methanol produces hydrogen, which is then converted into electricity.

 

This ground-breaking technology is intended to allow the yacht to remain effectively carbon neutral for up to 15 days at anchor and while cruising for 1,000 nautical miles at slow speeds. It has yet to be economically proved in some applications.

 

Comments Peter Lürssen: “It was my great grandfather who built the first motor boat in 1886, paving the way for yachting as we know it today. My dream is to ultimately build the first yacht without a combustion engine, marking the beginning of a new era for the industry.”

 

Lürssen, 1875, 2025, book, Friedrich Lürssen, Peter Lürssen, Azzam, Dilbar, Limitless, Michael Breman, Octopus, Rising Sun, Eos, Cosmos, Kismet

Lürssen and Daimler combined to build a ground-breaking motor boat, before cars had come into vogue in the early 20th century

 

What better reason for the latest book? By the time 2050 rolls around, and the whole fleet is running on methanol or whatever else has evolved, with others following suit, a third volume will probably not be out of place.

 

Lürssen has produced 70 bespoke yachts since the Yachts Division was launched in 1988, with a total length exceeding 6,500m, and its own statistic is that Lürssen yards today have built 35 of the world’s top 100 yachts.

 

These include 180.6m Azzam as the longest, 156m Dilbar as the largest by volume, and 126m Octopus as the world’s first explorer yacht, thus starting yet another trend that opened a productive new period.

 

“We don’t set out to build the biggest yachts,” says Peter. “We set out to build the best yacht for each client. Clients choose us for our engineering excellence, our ability to think outside the box, and our determination to fulfil their wishes, no matter how unreachable they may seem.”

 

Lürssen, 1875, 2025, book, Friedrich Lürssen, Peter Lürssen, Azzam, Dilbar, Limitless, Michael Breman, Octopus, Rising Sun, Eos, Cosmos, Kismet

Kismet at 122m was the largest yacht shown at Monaco last year; available for charter, she is owned by an Asian-American, and is sumptuously outfitted

 

The owner of award-winning 122m Kismet, reviewed in Yacht Style Issue 80, concurs: “Lürssen’s position is simple. If you can conceive it, they can do it, no constraints. I love that. The shipyard hits every metric to perfection, especially with technology. The seaworthiness of Kismet is incredible, and I am awestruck by the spaces and workmanship.”

 

Every decade or so, Lürssen invites a small group of specialist media to Germany to contemplate latest initiatives. During the last one in 2018, which also allowed me to attend the nearby 50th anniversary of Sir Robin Knox-Johnston’s first solo, non-stop passage around the world in 1968-69, we had a look at the Rendsburg superyacht yard near the Danish border, and the huge Blohm & Voss facility in Hamburg now under Lürssen ownership.

 

But despite a few other outliers, the undoubted heartlands of Lürssen remained in that Lemwerder-Vegesack bend of the River Weser. On the final afternoon, gazing from my quaint little hotel room window at ships voyaging upriver toward Bremerhaven, it wasn’t hard to imagine the future that Peter Lürssen had in mind, nor the admirable drive and experience that should see it to fruition.

 

In addition to yard activities, Lürssen currently supports 30 global projects to protect vast swathes of our oceans, through the Blue Marine Foundation, and has recently launched the Lürssen Foundation to support talented engineers and invest in startups and other organisations making a positive impact on the industry and related endeavours. Long may such worthy efforts continue.

yachts@lurssen.com

www.lurssen.com

 

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In Situ & Partners, Yacine Bensalem, Philippe Grasset, Galeon, 640 Fly, 620 Fly, 570 Sky, Skydeck

Hong Kong’s In Situ elevates Galeon interiors

Hong Kong’s In Situ elevates Galeon interiors

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Galeon has enlisted Hong Kong-headquartered In Situ & Partners – a specialist in hospitality, retail and residential interior design – to bring elevated aesthetics aboard its motoryacht lines. In Situ’s Yacine Bensalem and Philippe Grasset illuminate the exciting collaboration.
Interview: Andrew Dembina; Photos: In Situ & Partners

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Yacine Bensalem, Principal and Founding Partner, In Situ & Partners; Photo: Giovanni Malgarini

 

Galeon, founded in Gdansk in 1982, has a global reputation for its wide variety of motoryachts ranging in overall length from 33-83ft. Over the past decade or so, the Polish builder’s Fly (flybridge), Skydeck (sportsbridge) and GTO/GTI (Grand Touring Outboard/Inboard) lines have impressed with pioneering innovations such as dropdown sides, waterside bars and forward saloon doors.

 

The shipyard’s collaboration with In Situ & Partners began when Galeon’s leadership was in Hong Kong and sought a fresh design perspective. A meeting was arranged with Yacine Bensalem, In Situ’s Principal and Founding Partner. Galeon was particularly interested in the studio’s extensive expertise in luxury and high-end design for top-tier hospitality, commercial and residential projects, valuing their outside perspective from the yachting world.

 

Philippe Grasset, Interior Design Director, In Situ & Partners; Photo: Giovanni Malgarini

 

A partnership was swiftly formed, with the project leadership assigned to Philippe Grasset, the studio’s Interior Design Director, a French designer whose aesthetic has been shaped by years living and working in Japan and Hong Kong.

 

This international mindset is at the core of In Situ’s identity. The studio is a cultural melting pot, a Hong Kong-based company with a global team that delivers designs for a local and worldwide clientele.

 

This ethos is personified by Bensalem, who was born in Algeria with Bulgarian heritage, grew up in Milan, and studied architecture in Paris. His professional journey, which included living and working in Brussels and Singapore before establishing himself in Hong Kong in 2007, reflects a deeply global outlook.

 

In Situ & Partners’ extensive portfolio includes the bar and lounge at Clarence

 

The diverse backgrounds of the team – including key designers Pietro Peciccia (Italian and German heritage), Frederic Nouvel (French with Polish and Spanish heritage) and Terri Yau (Australian Chinese designer with Hong Kong heritage) – were an ideal fit for Galeon’s global market ambitions.

 

The 640 Fly was your first Galeon model. What was your brief, when did it launch and what have been some highlights of the working process?

Bensalem: That first meeting with Jacek was a very open conversation. I explained that we had no experience in yachting. I had helped people with some fit-outs and styling on existing yachts but that was not redesigning a whole yacht [interior].

 

Jacek said Galeon had enough in-house technical and design resources to guide us and fill the gaps in our knowledge. He was looking for designers with an international vision who could understand different markets, particularly China and Asia, as well as Europe and North America, which are Galeon’s main targets.

 

 

In Situ & Partners designed the interiors of Galeon’s refreshed 640 Fly, a world premiere at Boot Düsseldorf 2025

 

He needed people who could understand and federate these three markets through design, perhaps with different palettes, and who understood the luxury markets and expectations of ultra-high-net-worth individuals.

 

After our discussion, he felt we had this understanding and that we could be the right company for the job. I immediately knew Philippe, our Design Director, was the perfect person to lead this exciting new challenge. It also helped that we get things done very quickly in Asia. Hong Kong’s efficiency, combined with our international exposure, would all be a good fit.

 

Galeon gave us a fairly free hand. Our plan was to reinterpret traditional boat design codes in a more contemporary fashion. Our ingredients would be high-gloss marine lacquers, mirror stainless steel, walnut and teak wood. The lines we created are very contemporary, with curves, intricate junction details, shadow gaps and invisible light sources, more commonly found in luxury retail or homes rather than in boating design.

 

We had weekly meetings with their design department starting June 2024, and our first redesigned Galeon interior, the 640 Fly, was presented at Boot Düsseldorf in January this year.

 

The studio then worked on Galeon’s new 620 Fly, which debuted at the Cannes Yachting Festival

 

Grasset: Yes, and we have completed six designs including five from the Fly series: the 640, followed by the 620 then three more. More recently, we’ve done the 570 Sky, which looks sportier, and there will be more Skydeck models to come.

 

We’ve just started on the smaller GTO/GTI dayboat series, which is quite sporty and party style. For the upcoming model, we are aiming to make it more colourful and joyful. The Fly series now has five different interior options, the Skydeck line has three, and we are working on design options for the GTO/GTI.

 

What truly distinguishes Galeon in the European market is its fully integrated, in-house production. Unlike many historically established yards that rely on subcontractors, Galeon employs 1,600 professionals across two large manufacturing facilities, and operates dedicated internal workshops for metalwork, woodworking, glass, leather and upholstery.

 

We recognised early that the shipyard’s philosophy was to showcase this master craftsmanship, often by artfully combining materials like wood, metal and leather.

 

Forward view across the aft cockpit dining table and into the saloon on the Galeon 620 Fly

 

Bensalem: This point Philippe makes is a very important competitive advantage for Galeon. Subcontracting these crafts would incur astronomical costs. Because it’s done in-house, it can be coordinated perfectly as all the trades are in the same facility. This makes coordination possible and allows for certain impressive details to be achieved at a very reasonable price.

 

Have your interior commissions for Galeon included any discussions with their naval architecture and exterior design collaborators, UK-based Tony Castro Yacht Design or Roberto Curtò’s Italy-based RC Design?

Bensalem: Not really. We’re working directly with the Galeon design team. But it’s interesting that although Galeon is a Polish shipbuilder that started during the communist era, it has become very open to the world, now using a Southampton-based Portuguese naval architect, Tony Castro, and a Hong Kong-based international company for interior design.

 

As Galeon models were your studio’s first full yacht interiors, what could you draw from in terms of commercial, club and residential spaces that In Situ has designed, besides the lighting you mentioned earlier?

Bensalem: There was quite a lot we could draw upon. As Philippe noted, Galeon possesses remarkable in-house artisanal know-how and craftsmanship, which is something we always strive to highlight in our projects, whether it’s a restaurant, residence or now a yacht.

 

We deeply enjoy creating designs that celebrate skilled workmanship. This often means combining materials in unexpected ways and incorporating intricate details that elevate the entire space. That philosophy translated very naturally to the yacht interiors.

 

The Galeon 620 Fly’s master suite has direct access to the drop-down bulwark on the port side

 

Grasset: And there was a learning curve on ergonomics. For hospitality or residential projects, we always consider dimensions for comfort and reach. On a yacht, with its tighter environment, we still try to bring those comforts that we are used to implementing in other environments.

 

What other yacht-specific aspects has In Situ had to address in the interior, considering objects on board move when underway, materials need to hold up to saline, sometimes wet conditions, and other challenges changing from on-land to on-water design?

Grasset: We received invaluable support from Galeon’s in-house team on these practical challenges. They were essential in vetting our material choices, advising against those that couldn’t withstand the marine environment. This guidance was constructive. They introduced us to a range of suitable, high-performance alternatives including impressive synthetic materials that are exceptionally durable without compromising on style.

 

How would you describe differences between In Situ’s designs for new Fly models compared to the series’ previous interiors?

Grasset: I’m proud of them all, especially the first two we did – the 640 Fly and 620 Fly. After these models, our work was about finding ways to simplify smaller vessels and speed up the execution while keeping the spirit of these two initial yachts.

Bensalem: Yes, the 640 Fly and 620 Fly were really breakthrough moments.

Grasset: Then, when we moved to the 570 Sky, we began looking for design consistencies we could use across the different series.

 

In Situ started developing designs for the 570 Sky after working on the new 640 Fly and 620 Fly

 

When is the 570 Sky expected to launch?

Grasset: The 570 Sky is on track to be completed by the end of the year, with the intention for it to be presented at the Boot Düsseldorf show.

 

So far, across models, have there been any differences to interiors designed for use in the Asia-Pacific compared to models sold in Europe and North America?

Bensalem: There are options aimed at the American market: a larger fridge, a very substantial barbecue area and more TVs, seating and lounging areas where possible. We haven’t had a similar brief for Asia-Pacific.

Grasset: We expect Asia-Pacific and Europe to share similar aesthetics and interior arrangements.

 

Forward and port view of the saloon on Galeon’s 570 Sky

 

Has this collaboration with Galeon inspired In Situ to diversify further in the realms of interior design – for instance, into the cruise ship, automotive or other sectors?

Bensalem: In a short period, we’ve managed to produce six new designs. We’d like to design more boats. An end-user for a custom superyacht would be very interesting. With more space, it might even be easier than designing for a smaller yacht. Private jets and luxury trains would also be interesting areas to explore.

insituandpartners.com

galeon.pl

asiamarine.com

 

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Azimut, m2atelier, interior design, yacht design, yacht designer yachts, superyachts, motoryachts, Azimut Grande 30M, Azimut Grande 36M, Azimut Grande Trideck, Azimut Grande 44M Marco Bonelli, Marijana Radovic, Federico Lantero, Alberto Mancini

M2atelier evolving Azimut Grande interiors

M2atelier evolving Azimut Grande interiors

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A design and architecture studio founded in Milan by Marco Bonelli and Marijana Radovic, m2atelier is bringing ‘barefoot luxury’ to the interiors of Azimut’s Grande series.

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Azimut, m2atelier, interior design, yacht design, yacht designer yachts, superyachts, motoryachts, Azimut Grande 30M, Azimut Grande 36M, Azimut Grande Trideck, Azimut Grande 44M Marco Bonelli, Marijana Radovic, Federico Lantero, Alberto Mancini

Marco Bonelli and Marijana Radovic, m2atelier

 

Already a couple in life, designers Marco Bonelli and Marijana Radovic made the brave decision to go into business together in 2011, joining their respective studios to co-found m2atelier in Milan.

 

Bonelli’s design career had kicked off with an architecture degree from the University of Genoa, in the city where he was born. Moving to Paris, the Italian collaborated as an industrial product designer for the likes of Philippe Starck, while in Barcelona he developed his architectural experience in urban and residential projects with experience at Ricardo Bofill’s RBTA.

 

Moving to New York, where he stayed for nine years, Bonelli obtained a master’s degree from Columbia University and worked with artist Gaetano Pesce, with Steven Holl’s studio, and for six years with Michael Gabellini, focusing on fashion retail and high-end residential projects. In 2000, he founded BAM and specialised in bespoke projects for fashion brands from Giorgio Armani and Dolce&Gabbana to Tom Ford and Jil Sander, returning to Italy in 2003 to open an office in Milan.

 

Radovic grew up in Serbia without exposure to boating or design, but went on to obtain a degree in architecture from the University of Belgrade and a master’s degree in yacht design from the Milan Polytechnic. The designer furthered her experience in yacht design with Lazzarini Pickering in Rome before heading to Geneva and Athens to work for SETE, owned by Greek shipping magnate Spiros Latsis.

 

In 2006, Radovic founded the Standby studio in Belgrade and Athens as she deepened her research into yachting and interior design, before moving the studio in 2009 to Milan, where she and Bonelli now head m2atelier. After working for over a decade across multiple architectural and design fields including yachting, m2atelier began collaborating with Azimut on the next generation of interior designs for the Italian shipyard’s Grande series of superyachts.

 

Azimut, m2atelier, interior design, yacht design, yacht designer yachts, superyachts, motoryachts, Azimut Grande 30M, Azimut Grande 36M, Azimut Grande Trideck, Azimut Grande 44M Marco Bonelli, Marijana Radovic, Federico Lantero, Alberto Mancini

Federico Lantero, Head of Product Design, Azimut

 

This year, m2atelier’s first collaborations with Azimut have been unveiled on the all-new Grande 30M, hull 30 of the Grande Trideck (38m) and hull 23 of the Grande 36M, with all three superyachts exhibiting at the Cannes Yachting Festival and Monaco Yacht Show. Bonelli, Radovic and Federico Lantero, Azimut’s Head of Product Design, spoke to Yacht Style about the partnership, which also includes the interiors of the flagship Grande 44M debuting in 2026.

 

Marco, Marijana, having already been a couple, what made you think about combining your studios to work together? It seems a brave decision.

 

Radovic: It was risky, but we’re still here, so it has worked out fine.

 

Bonelli: Yeah, you could call it ‘risky business’. However, there was a lot of common ground in our careers. We had both worked internationally and were both exposed to many different types of architecture and design. We enjoy working across different fields within the design world, such as yachting, fashion, retail, industrial design, residential and so on.

 

Today, we have a team of about 50 people, and we work across many of these different fields, which enriches us. We may not have the same people working on furniture design and yachting interiors, but there’s a lot of collaboration across the company and it works very well.

 

What were your first yachting designs?

 

Radovic: When I was at Lazzarini Pickering, the 118 Wallypower was one of the first major projects I was exposed to, so that helped me become open minded when thinking about designing interiors for boats. At m2atelier, we’ve worked on a range of superyachts including 65m and 58m superyachts for Codecasa, a 56m Vitters sailing yacht plus a 63m in build, two 44m motoryachts for Conrad in Poland, Mangusta’s third 165 REV (50m), along with 80m and 89m yachts in build at Feadship.

 

Azimut, m2atelier, interior design, yacht design, yacht designer yachts, superyachts, motoryachts, Azimut Grande 30M, Azimut Grande 36M, Azimut Grande Trideck, Azimut Grande 44M Marco Bonelli, Marijana Radovic, Federico Lantero, Alberto Mancini
Hull 30 of Azimut’s Grande Trideck features m2atelier interiors, including a saloon with an ‘unveiling wall’

 

Federico, why did Azimut seek to work with m2atelier?

 

Lantero: We thought it was the right time for an evolution. It had been a long time since we refreshed our interior design following a long relationship with Achille Salvagni, for more than 12 years. We were ready for a new design language, so were looking for studios that offered this while being able to retain Azimut’s distinctive DNA.

 

We were particularly interested in some of m2atelier’s work on mega sailing yachts and residential projects, which led us to discussions. We wanted to talk about how the lifestyle of such clientele has been evolving over the years. It’s evident all around us, in hotels, restaurants, resorts and so on. We wanted our superyacht interiors to reflect this informality, now evident in the way people spend their time onboard their yachts. We started working together about three years ago.

 

What was the brief you gave m2atelier?

 

Lantero: We started by discussing an overall language for the Grande line, then we did a timetable of products to be developed. Their first project – the base for defining the new design language – was the Grande Trideck, which is currently the Azimut flagship and has an exterior by Alberto Mancini Yacht Design.

 

However, they were basically working on three models in parallel. At the same time, they also developed the Grande 36M. Like the Grande Trideck, this was another interpretation of an existing model with an Alberto Mancini exterior but with completely renovated interiors.

 

 

Azimut, m2atelier, interior design, yacht design, yacht designer yachts, superyachts, motoryachts, Azimut Grande 30M, Azimut Grande 36M, Azimut Grande Trideck, Azimut Grande 44M Marco Bonelli, Marijana Radovic, Federico Lantero, Alberto ManciniThe upper-deck skylounge on the new Grande Trideck

 

The other project was the Grande 30M, which is an all-new model, both from Mancini’s point of view and for m2atelier. It started with a blank sheet for both studios. Mancini drew the lines and the concept, but it was important that there was a strong connection with m2atelier from the start.

It’s worth noting that m2atelier’s work for Azimut is not limited to interiors, as it may have been in the past. Now, the interior designers are also collaborating on layouts, and the design and furnishings of the outdoor social areas.

 

This is because there needs to be a smooth flow between the indoor and outdoor areas, with a clear definition of how all the areas will be used. This creates continuity and coherence, and I’m very proud to coordinate these connections. We’re really boosting this communication between designers because it’s part of Azimut’s integral design philosophy

 

Marco, Marijana, what have been the biggest challenges working with Azimut?

 

Bonelli: It was a huge positive to be approached by Azimut. We were inheriting a superyacht series that was already very much appreciated by owners and the market, so we were already starting in a good place. The challenge was to take it to the next step and focus on the evolution, reflecting the new lifestyle and behaviour of today’s yacht owners.

 

 

Azimut, m2atelier, interior design, yacht design, yacht designer yachts, superyachts, motoryachts, Azimut Grande 30M, Azimut Grande 36M, Azimut Grande Trideck, Azimut Grande 44M Marco Bonelli, Marijana Radovic, Federico Lantero, Alberto ManciniThe studio developed a new layout for the Grande Trideck owner’s stateroom

 

It was a long process. I was surprised when Federico mentioned it was only three years because I was thinking 12 years! We’ve compressed a lot of work and hours into those three years. At the beginning, we were focused on better understanding the Azimut brand. They have a very defined image and DNA, so we spoke with a lot of people within the company but also with their customers around the world, in the different markets. That was very educational.

 

Radovic: We learned a lot because before that we specialised in one-off custom boats for clients, so were focused on the vision of one owner. Now, we’re working with an established series of models, so the design must appeal to a broader clientele. Giving a new interior design language to the whole Grande family was very challenging.

 

How would you describe m2atelier’s interior style for Azimut?

 

Bonelli: We’re going for what we call ‘barefoot luxury’. We want customers to go onboard and feel at ease. We use a limited range of materials, so we don’t want guests to be overwhelmed by any specific decoration but more notice the overall experience and laid-back atmosphere. We like our details to whisper.

 

Azimut, m2atelier, interior design, yacht design, yacht designer yachts, superyachts, motoryachts, Azimut Grande 30M, Azimut Grande 36M, Azimut Grande Trideck, Azimut Grande 44M Marco Bonelli, Marijana Radovic, Federico Lantero, Alberto Mancini

The Grande 30M debuted at Cannes Yachting Festival

 

Radovic: Common features include a feature wall in each main saloon, such as the Grande Trideck’s ‘unveiling wall’ that opens to reveal the TV. The Grande 30M’s feature wall is a bit see-through to showcase the staircase. We’ve worked a lot to ensure there’s a common design language across the series, but also that each model has its own character, so there are differences between each.

 

What was it like interpreting interior designs of existing models, like the Grande Trideck and Grande 36M, compared to working on the all-new Grande 30M, where both exterior and interior design studios are working together from the start?

 

Radovic: It’s easier to work from the beginning than to already have a design in place, but we find an opportunity in every challenge. Even though we were working on existing models with the Trideck and 36M, we managed to improve the layout.

 

It was as much about architecture, not just décor, so we changed the layout of the master cabin and how it flows, which we’re proud of. We worked on the staircases, offering some more perspectives. We have an architectural background, so everything must have a reason for being there.

 

Lantero: Exactly. One of the key points of Azimut’s integral design approach means that we’re giving the interior designers the opportunity to express themselves by working on every single layer and element of the design. We’re talking about the architectural framework, the layout, the flow, the furniture and the details, such as the height of every bedhead and sofa backrest.

 

Azimut, m2atelier, interior design, yacht design, yacht designer yachts, superyachts, motoryachts, Azimut Grande 30M, Azimut Grande 36M, Azimut Grande Trideck, Azimut Grande 44M Marco Bonelli, Marijana Radovic, Federico Lantero, Alberto ManciniCGI of Azimut Grande 30M saloon

 

Integral design is key because we want Azimut to have a substantial, distinctive style that I call the firma de la maison, the signature of the house. It’s our interpretation of style and it must be recognisable. To do this, you need to provide the design teams with all the tools. They need to be able to envision and personalise the architectural framework, otherwise their contribution would be limited. They’re invested from the start and are free to design whatever they consider appropriate.

 

How do you feel knowing your interiors for the Grande 30M, Grance 36M and Grande Trideck will be at this year’s Cannes Yachting Festival and Monaco Yacht Show?

 

Bonelli: Pressure!

 

Radovic: We’re happy to have these three yachts at the shows. We hope the impact will be positive and the message will spread. Lantero: They’re both humble with their answers. Market wise, we’ve already received a very positive appreciation for their product. To give you an idea, we pre-sold eight units of the Grande 30M [as of late July], a yacht that’s a perfect combination of Alberto’s innovative concepts and m2atelier working from the beginning to optimise the spaces and create the special atmosphere they’ve described.

 

We also sold seven units of the new Grande Trideck with the m2atelier interior. This response from the market already testifies to the new ‘barefoot luxury’ style and language, which is deeply connected to how people live onboard in a more relaxed way today.

 

What’s next for the Azimut-m2atelier collaboration?

 

Lantero: We’re looking forward to launching the largest-ever Azimut model, the Grande 44M, in 2026. This will be another yacht designed from scratch by both Alberto Mancini and m2atelier. It’s quite an impressive boat at 44m, full of innovation and has a new way of using the space on four decks, including alfresco dining in the forward part of the upper deck.

 

 

Azimut, m2atelier, interior design, yacht design, yacht designer yachts, superyachts, motoryachts, Azimut Grande 30M, Azimut Grande 36M, Azimut Grande Trideck, Azimut Grande 44M Marco Bonelli, Marijana Radovic, Federico Lantero, Alberto ManciniCGI of Azimut Grande 44M

 

It’s imposing in terms of volume but intriguing in the way it creates a new atmosphere because of the way the designers have shaped the spaces, which shapes the guest experience. We’ve already seen the interest from owners when we talk them through the design. We can talk for hours with them, and you can see the interest in their eyes as they visualise new ideas for their yachting experience. It will be another milestone for the brand.

m2atelier.com

azimutyachts.com

 

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Sylvie Ernoult, Cannes Yachting Festival, Cannes, yacht show, boat shows, motoryachts, superyachts, sailing yachts, yacht sales, yacht brokerage, Groupe Bénéteau

Sylvie Ernoult on her final Cannes Yachting Festival as Director

Sylvie Ernoult on her final Cannes Yachting Festival as Director

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Ernoult outlines changes and improvements for the 48th Cannes Yachting Festival, which will mark her swansong as the show’s Director, having held the role since 2013.
Interview: John Higginson; Photos: Cannes Yachting Festival

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Sylvie Ernoult, Cannes Yachting Festival, Cannes, yacht show, boat shows, motoryachts, superyachts, sailing yachts, yacht sales, yacht brokerage, Groupe Bénéteau

Sylvie Ernoult, outgoing Director of the Cannes Yachting Festival

 

How successful was last year’s show, considering the adjustments to the layout due to the renovation programme?

The 2024 edition was a real success, both in terms of visitor attendance and exhibitor satisfaction. Of course, the renovation of Vieux Port (Old Port) meant we had to make major adjustments to the space organisation and distribution, but we anticipated as much as possible to limit the impact on the overall experience.

 

Our exhibitors were really understanding and showed incredible collaborative spirit. As for visitors, they came in large numbers and were complimentary about how the route flowed despite the constraints. The show’s organising teams took up the challenge brilliantly and it will be the same again in 2025.

 

As the renovation and upgrades are continuing, how will the layout differ at this year’s show?

This year, there won’t be much change to the show’s layout, which remains organised by sector and by type of boat. The impact of this second year of work is in terms of the logistics we need to put in place to build the exhibition and its infrastructure, while also welcoming our exhibitors and getting their stands set up.

 

Sylvie Ernoult, Cannes Yachting Festival, Cannes, yacht show, boat shows, motoryachts, superyachts, sailing yachts, yacht sales, yacht brokerage, Groupe Bénéteau

View over Port Canto to Vieux Port (Old Port), which between them host about 700 boats at the Cannes Yachting Festival

 

It’s a real challenge for us. We’ve had to completely rethink our organisation. The exhibition has been divided into large areas – which each have a logistics manager – to improve vehicle traffic flow and enable our technical teams and exhibitors to get as close as possible to unload their equipment. This new organisation has been made possible thanks to working closely with the City and the managers of Vieux Port and the works.

 

Do you still expect the usual number exhibitors and yachts?

Registrations are still being made, but we’re again heading towards an edition that’s very close to the show’s maximum capacity, with more than 600 exhibitors and around 700 boats expected at both ports. This is a strong indicator of how attractive the Cannes Yachting Festival is.

 

How are different types of boats being separated?

The show is still structured around two sites that complement each other: Vieux Port and Port Canto, each dedicated to well-defined yachting worlds. Vieux Port is still the home port for the motorboat industry and in the water we’ll have 350 new boats from 12-45m – monohulls and multihulls, with rigid or semi-rigid hulls – exhibited by the greatest names in French and international yachting. The in-water yachts are exhibited alongside boat equipment manufacturers and service companies.

 

Sylvie Ernoult, Cannes Yachting Festival, Cannes, yacht show, boat shows, motoryachts, superyachts, sailing yachts, yacht sales, yacht brokerage, Groupe Bénéteau

Visitors cross the swinging pontoon linking the two ‘ends’ of the C-shaped Vieux Port

 

Large in-water yachts will be moored in their usual locations at the Jetée and the Super Yachts Extension. All the motor multihulls will be grouped together in the Power Cat Village on Quai Max Laubeuf to showcase this type of boat, which more visitors are asking for.

 

The 12-16m motorboats of various types – including new generation fast and designer models, as well as various medium-sized open and flybridge motor boats – will be exhibited in the other part of Quai Max Laubeuf, on Quai Saint-Pierre and on the Pantiero.

 

Indoors, in the Palais des Festivals, visitors will find the turbine boats, large yacht equipment manufacturers, and discover all the different destinations of the marinas and flags presented.

 

Sylvie Ernoult, Cannes Yachting Festival, Cannes, yacht show, boat shows, motoryachts, superyachts, sailing yachts, yacht sales, yacht brokerage, Groupe Bénéteau

The Sailing Area is the traditional heart of Port Canto

 

Port Canto, to the east, welcomes the world of sailing with 120 new boats from 10-25m, and is also home to the show’s brokerage section, which has 50 or so pre-owned yachts from 25m upwards. Port Canto also has the dynamic Power Boat Marina, with 170 rigid or semi-rigid boats up to 12-13m.

 

This meets a sharply growing demand for high-performance, compact and versatile boats, often equipped with the latest technological innovations. On land, the quays will be occupied by sailing equipment manufacturers, engine manufacturers and many toys, as before.

 

This organisation enables visitors to easily find out about the latest trends, according to what they’re looking for, their needs or projects, while enjoying the backdrop that Cannes provides. Although we don’t have a specific sector dedicated to electric boats, visitors will be able to find several in Vieux Port as many boat builders are presenting their latest models with electric propulsion. In Port Canto, some models in the Sailing Area and the Power Boat Marina will have hybrid propulsion.

 

Are there any sectors or sizes of boats that appear to be increasing in popularity?

We’re seeing strong demand in the motorised multihull segment and in the 8-12m boats exhibited in the Power Boat Marina, as well as increasing interest in electric or hybrid models, reflecting the transition that’s underway in the yachting industry.

 

Sylvie Ernoult, Cannes Yachting Festival, Cannes, yacht show, boat shows, motoryachts, superyachts, sailing yachts, yacht sales, yacht brokerage, Groupe Bénéteau

Port Canto is now also home to the Power Boat Marina

 

Also, despite the show having a similar number of boats to previous years, we’re having to increase the in-water exhibition area because the size of boats is increasing in most sectors.

 

How are you developing the entrances for this year’s show, as well as the sea shuttle services between Vieux Port and Port Canto?

Continuity in the boat show organisation and sectorisation remains a priority to improve the visitor journey, by promoting each boat category and the equipment associated with it. The aim is to ensure the best flow and a complete, seamless path in each of the two ports. We are changing the main entrance to Vieux Port, which will be located by the sea along the ‘Majestic beach’, allowing us to expand the area dedicated to onshore tenders.

 

As a result of customer feedback, the capacity of both the small and large sea shuttles has been significantly increased, by 25 per cent. We’ve also improved the smooth running of people getting on and off by having more staff on land. This makes it possible to optimise how full each shuttle is before it departs.

 

The improved transfers between Vieux Port and Port Canto will enable waiting times to be significantly reduced, especially during peak times, and will provide a smoother and more enjoyable experience for visitors.

 

Can you explain more about the Innovation Route introduced last year?

The Innovation Route highlights the most significant technological and environmentally-friendly advances in the yachting industry. Through specific signage, visitors will be able to easily identify projects that make technological breakthroughs for a more responsible and sustainable industry.

 

Sylvie Ernoult, Cannes Yachting Festival, Cannes, yacht show, boat shows, motoryachts, superyachts, sailing yachts, yacht sales, yacht brokerage, Groupe Bénéteau

The Innovation Route highlights green-focused companies

 

The yachting industry, like many other business sectors, is having to deal with major environmental challenges and the need to meet decarbonisation needs. As such, the Innovation Route brings together innovative solutions in the areas of engines, propulsion, waste management, eco-design, energy optimisation, recyclable composite materials and much more.

 

This initiative aims to highlight the efforts our exhibitors are making to build the future of the yachting sector. Visitors will discover innovations such as more environmentally-friendly engines, recyclable resins and work on composites, as well as designs optimised for aerodynamics and connectivity, ensuring greater efficiency. The Innovation Route is an unmissable part of the show for anyone wanting to understand how yachting is evolving towards a more sustainable and responsible industry.

 

What can you tell us about the show’s ongoing commitment to being increasingly eco-friendly and sustainable?

From the beginning to the end of the Festival, we make exhibitors as aware of ecological issues as possible.

 

As an organiser, we act in concrete terms by organising webinars in advance with reminders of the importance of responsible solutions, reducing printed media, selecting service providers who use recyclable or sustainable materials, vegetarian options offered systematically by caterers with local and seasonal products, and implementing a reinforced sorting plan for exhibitor waste during the build, show and breakdown.

 

Sylvie Ernoult, Cannes Yachting Festival, Cannes, yacht show, boat shows, motoryachts, superyachts, sailing yachts, yacht sales, yacht brokerage, Groupe BénéteauThe show is categorised into colour-coded sections

 

This is a global, gradual approach that the whole team carries out to support the sector’s transformation. During breakdown, our partner GreenBee is at the show to support our exhibitors in managing their waste and to recover as much material as possible, which will then be donated to organisations for recycling. This includes all wood, the brushed cotton for the tents, the carpets on the aisles, and so on.

 

Beneteau plans to host several world premieres at this year’s Cannes Yachting Festival, while the Lagoon Eighty 2 sailing cat will also be a major debut. How closely do you cooperate with Groupe Bénéteau, which usually has one of the biggest displays in terms of number of boats?

Groupe Bénéteau is one of the historic, unmissable exhibitors at the Cannes Yachting Festival. Across all its brands, the Group will be exhibiting more than 45 models this year. We’re in constant and constructive discussion with the teams to respond to their requests and accommodate their many brands and boats as best as possible.

 

Each year, the impressive presence – both in terms of number of boats and world premieres – demonstrates how strategically important the Cannes Yachting Festival is for the Group. We work closely together to ensure the best possible presentation of their new products and to provide a high-quality experience for visitors. We work closely with each of our exhibitors to best meet their expectations and offer them a suitable exhibition area.

 

Sylvie Ernoult, Cannes Yachting Festival, Cannes, yacht show, boat shows, motoryachts, superyachts, sailing yachts, yacht sales, yacht brokerage, Groupe BénéteauConstance Brément, Deputy Director of the Cannes Yachting Festival

 

Constance Brément spent 11 years with Groupe Beneteau before joining the Cannes Yachting Festival as Deputy Director earlier this year. How significant was her appointment?

The arrival of Constance marked an important transition phase for the Cannes Yachting Festival. Her appointment marks a strong desire to ensure continuity in the show’s management while also bringing new momentum to it. Constance has a thorough understanding of the nautical world, combined with a wealth of experience in strategic marketing and the customer experience.

 

Since she joined us, she has been actively involved in all aspects of the project: exhibitor relations, team coordination, managing key moments, and so on. We work in tandem, in a spirit of building the boat show together and handover. It’s a real pleasure to be able to work with her on this edition before I leave.

 

With the sun setting on your time as Director, how are you feeling about this year’s show?

The 2025 edition is particularly symbolic for me as it will be the last one that I’ll have the honour of managing. The last few years have been rich, demanding and exciting. I’ve been fortunate enough to support the show’s growth, see it develop, reinvent itself, and open to new challenges such as innovation and the ecological transition.

 

Sylvie Ernoult, Cannes Yachting Festival, Cannes, yacht show, boat shows, motoryachts, superyachts, sailing yachts, yacht sales, yacht brokerage, Groupe Bénéteau

The VIP Club at Port Canto

 

I’m proud of the journey I’ve taken with the teams, partners and loyal exhibitors, and I’m sure Constance will ensure the continuity of the Cannes Yachting Festival and that it will continue to have an extensive presence on the international yachting scene for many years.

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