Azimut Yachts marked a key milestone in its Asia Pacific expansion strategy with the debut of the Asian Rendez-Vous in Tokyo in collaboration with the brand’s exclusive Japanese dealer, Yasuda Shipyard.

Yacht Style attended the exclusive event, which welcomed over 100 guests – including 50 owners from across Asia – for a four-day tribute to Azimut’s success in the region and an Asian yachting community “bonded by a common vision of sophistication and deep passion for maritime elegance and innovation”, the Italian shipyard stated.

Azimut continues to strengthen its footprint in the region through an extensive, well-established network spanning Australia, mainland China, New Zealand, Hong Kong, Indonesia, Japan, the Philippines, Singapore, Taiwan, Thailand and Vietnam. The Tokyo event served as both a cultural showcase and a strategic touchpoint to chart the brand’s next chapter in the region.

Azimut has a long-standing strategy of one dealer per market, with the shipyard believing this “gives each market the advantage of tailored local insight, a highly personal client relationship, and an entrepreneurial mindset that drives innovation and long-term value”. It also helps Azimut remain closely attuned to evolving owner preferences in different countries and regions.

Giovanna Vitelli, Chair of Azimut|Benetti Group, said: “Azimut has always stood for more than products – we represent a way of living the sea with purpose, beauty, and Italian flair.

“What makes our journey in Asia so meaningful is not just how early we entered the region but how deeply we’ve connected with owners with shared values. We are especially grateful to Yasuda Shipyard for their dedication in making this meaningful gathering possible – another reflection of the strength of the Azimut family and the relationships that shape our story here.”

Marco Valle, CEO of Azimut|Benetti, added: “Asia has long been a region of strategic importance for Azimut, where we’ve built a strong foundation anchored in trust and local insights.

“The Asian Rendez-Vous was a valuable moment to directly engage our community and reaffirm our commitment. With 16 recent deliveries, such as the Grande 32M in Halong Bay, and another 10 already planned, we are proud to continuously grow alongside a new generation of inspiring owners, true to our promise: Dare to Amaze.”

The Azimut community came together for an exclusive showcase of the brand’s most iconic yachts at Yasuda Shipyard, which was transformed into a striking stage “where cutting-edge innovation, bold style, and Italian high craftsmanship converged”. An artisanal workshop with Milanese leather atelier Serapian further spotlighted heritage and design excellence.

Guests came together aboard seven Azimut yachts gliding across Tokyo Bay, beneath the stars in a spectacular celebration as fireworks lit up the sky.

The event also offered guests an immersive cultural journey, celebrating the union of Japanese and Italian values. A pinnacle of the celebration was an exclusive evening at the Italian Embassy in Tokyo, graciously opened for the occasion by His Excellency Ambassador Benedetti, where tradition met innovation in a setting that reflected Azimut’s spirit of harmony between man, nature, and technology.

Guests were also treated with a sensory culinary experience curated by Michelin-starred, internationally renowned chef Carlo Cracco, followed by a refined performance honouring Italy’s rich musical heritage. With the success of its first Asian Rendez-Vous, Azimut has set the stage for deeper engagement and elevated yachting experiences across Asia Pacific.

azimutyachts.com