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Sunseeker appoints Middle East distributor


The British luxury motor yacht builder has appointed Bush & Noble as its representative in the Middle East, trading under the name Sunseeker Gulf.


Sunseeker, Gulf, Bush & Noble, Sunseeker Gulf, Dubai, John Bush, Brett Noble, Douglas Culverwell, Andrea Frabetti, Sean Robertson, Joanne Smith, Dubai International Boat Show

Douglas Culverwell, Brett Noble, Joanne Smith, John Bush, Sunseeker CEO Andrea Frabetti and Sean Robertson


Sunseeker International has appointed Bush & Noble as its new distributor in the Middle East, where the company will trade under the name of Sunseeker Gulf in their representation of the British builder. John Bush and Brett Noble founded Bush & Noble in 2012 in Dubai and will develop Sunseeker’s presence in the UAE, Kuwait, Qatar, Saudi Arabia, Oman and Bahrain.


Douglas Culverwell, Sunseeker’s Director of Distributor Development, said: “We are delighted to unveil Sunseeker Gulf as our new distributor in this critical market. Their strength and expertise will offer exceptional customer service and ample opportunity to develop our presence in the region.”


Sean Robertson, Sunseeker’s Sales and Marketing Director, added: “Our new alliance with Sunseeker Gulf will offer the market direct and unprecedented access to the entire Sunseeker range. Yachts ranging from 55-160ft will offer prospective customers a diverse portfolio of luxury motor yachts, from the all-new and incredibly exciting Superhawk 55 to the magnificent 100 Yacht and recently launched Ocean range.”


Following the success of the Sunseeker Showcase in the builder’s headquarters in Poole and in Hong Kong, Dubai will also benefit from an on-land, client-focused showcase. Sunseeker Gulf’s upcoming events including next year’s Dubai International Boat Show (March 1-5, 2023), where it will participate with a range of Sunseeker motor yachts.


John Bush, co-founder of Sunseeker Gulf, said: “We are incredibly proud to embark on a new venture with Sunseeker. Representing an iconic brand in a growing market will enable us to develop our business in the Middle East.


“We are very excited to present the incomparable quality found in Sunseeker’s yachts. As true leaders in yacht design and innovation, this is an exceptional new offering to the Middle East market which sees us represent one of the most prestigious yacht brands in the world today.”