Riva honours 180th anniversary in Hainan
Ferretti Group’s participation in the China International Consumer Products Expo featured a celebration of Riva’s 180th anniversary.
Ferretti Group’s participation at the second China International Consumer Products Expo featured the Riva 180th Anniversary VIP Reception, highlighted by the preview of the new Anniversario yacht and scale models of three new superyachts: the wallywhy200, Pershing GTX116 and Riva 50 Metri.
Represented by staff from Ferretti Group and local dealer Speedo Marine, the Group’s first participation at the Expo held the Riva 180th Anniversary VIP Reception cocktail at the public dock of Haikou National Sailing Center where VIPs included Haikou City officials, show organisers and industry partners.
The event included a screening of Riva: The Persuaders!, with David Beckham, Charles Leclerc and Pierfrancesco Favino starring in the action-packed, three-minute film inspired by the classic TV series, The Persuaders!
As the cocktail moved to its climax, the Anniversario – a yacht produced exclusively for Riva’s 180th anniversary – was slowly unveiled on the huge screen. The yacht was launched to pay tribute to Riva Aquarama, its iconic predecessor launched in 1962.
Fabiomassimo Discoli, Sales and Marketing Director of Ferretti Group Asia Pacific, said: “This is a night dedicated to Riva’s 180th anniversary, a time to toast Riva and its Chinese partners. We choose to hold our anniversary at this Expo because Hainan is China’s yacht mecca and the wind vane of China’s yacht culture. The island has been leading the trend of China’s yacht market just like our brand, which lives in a harmonious ecological system surrounded by flowing water, art and aesthetics.
“On this occasion, I would like to thank all our Chinese friends for your constant support for Ferretti Group and Riva, and to launch a new limited edition Riva yacht, Anniversario. In the future, Riva will begin to write a new 180-year chapter in the history of global shipbuilding.”