Groupe Beneteau strengthens Boating Solutions division


Paul Blanc will join Groupe Beneteau’s Boating Solutions division, with Samuel Dubois succeeding him as Brand Director of Jeanneau.


Groupe Beneteau, Boating Solutions, Paul Blanc, Bruno Thivoyon, Jeanneau, Samuel Dubois, Yann Masselot, Prestige, Americas

Paul Blanc


Paul Blanc, Brand Director of Jeanneau since 2020, will take on a new role within Groupe Beneteau from September 1 when he heads boat clubs and new businesses within the Boating Solutions division headed by Bruno Thivoyon, CEO of Groupe Beneteau.


Blanc (click for Issue 68 interview) joined Groupe Beneteau in 2010 when he was appointed Asia Pacific Sales Director for Jeanneau and Prestige. Initially based in Shanghai, he moved to Hong Kong, where he became Managing Director of Groupe Beneteau Asia Pacific in 2018 before moving back to France in 2020.


Groupe Beneteau, which oversees nine yacht-building brands, is strengthening the Boating Solutions division by developing new activities such as digital and personalised services for customers and informing owners about different ways to enjoy their boat.


Samuel Dubois, currently Director of Jeanneau and Prestige for the Americas, will take over as head of the Jeanneau brand from September 1, reporting to Yann Masselot, Groupe Beneteau’s Director of Brands and Communications.


“With 15 years’ experience in Jeanneau, Samuel knows the organisation perfectly and will ensure the continuity in the development of brand, strategy and values,” Groupe Beneteau stated. “It’s a natural choice, giving us full confidence for the success of Jeanneau.”