Binance NFT celebrates Elephant Day with inaugural Jim Thompson NFTs


In collaboration with NFKings Productions.

Aug 02, 2021 | By Terence Ruis


Binance NFT has teamed up with Jim Thompson and NFKings Productions on an exciting new “Mystery Boxes” sale to celebrate Elephant Day on August 12, 2021.

“Mystery Boxes” are an innovative and engaging way for Binance NFT users to unlock special NFTs. Each “Mystery Box” is guaranteed to contain one NFT, ranging from common collectibles to ultra-rare, limited-edition NFTs. All users are provided with an accessible and exciting way to add new NFTs to their collection.

Jim Thompson NFT Mystery Box
Jim Thompson NFT Mystery Box. Image: Jim Thompson

For the upcoming “Mystery Boxes” sale, Binance NFT has partnered with the iconic lifestyle brand Jim Thompson to launch a limited series of 10 collectible elephants. Jim Thompson is renowned for its range of lifestyle products using only the finest silk and unique craftsmanship that originates from Thailand.

Everyone who buys an NFT from the First Sale will be entitled to one year of Jim Thompson’s loyalty enrolment. Membership level (and associated discounts) will depend on the rarity of the elephant.

Users who collect one elephant from each tier (Common, Rare, Super Rare, Super Special Rare) will be entitled to enter a draw to win exclusive prizes including Vouchers, Unique Private Dinner Experience for 2 at Jim Thompson House in Bangkok, Romantic Dinners for 2 on the Chao Praya River, a Two-night stay at the Jim Thompson Suite at the Mandarin Oriental Hotel, Bangkok and, last but not least, the opportunity to name one elephant rescued by “Save the Elephant Foundation”.

Part of the sale proceeds will be donated to the recognized Thailand-based Foundation, which provides care and sanctuary to ageing elephants.

Frank Cancelloni, CEO of Jim Thompson shares “This project is an exciting milestone for Jim Thompson who has always been associated to beautiful Elephants design on its products. Thanks to the great partnership with NFKings Productions, Binance and Heart Media Group, elephants lovers and Jim Thompson fans will have the opportunity to own a unique Jim Thompson NFT elephant and win experiential prices”.

Matthew Lim, CEO of NFKings Productions adds “We are very proud to have brought Jim Thompson, a brand with so much history and heritage, into the NFT scene. This project is just the start of how we are going to see an inevitable marriage between the physical and digital world. Blockchain technology through the application of NFTs has now enabled traditional businesses like Jim Thompson an opportunity to experience and interact with the increasingly digitally savvy user base in a scalable and efficient manner.”

This NFT sale is supported by Heart Media Group which owns and operates across Asia various lifestyle media such as LUXUO, L’OFFICIEL, YACHT STYLE, PALACE, MEN’S FOLIO, ART REPUBLIK and WOW.

See you all on the Binance NFT Platform  ( on August 12 2021 to participate in a very unique “Mystery Boxes” NFT sale.

For all additional info on this NFT Sale, contact

About Jim Thompson

“Jim Thompson is a recognized iconic Thai lifestyle brand, with a global reputation for its beautiful silks. Offering a wide range of exquisitely designed high-quality products that include ready-to-wear, lifestyle accessories, home furnishing fabrics, as well as fine Thai dining experiences with restaurants in Thailand, Singapore, and Japan. The company is highly vertically integrated, from silkworm breeding, cocoon reeling, degumming and dyeing, hand and power loom weaving, printing and finishing, right through to the cutting and sewing of finished products. Jim Thompson fashion products are available through a large network of stores in Thailand as well as online at and its home furnishing fabrics are distributed in more than 60 countries worldwide.”

Jim Thompson, an American military officer posted to Thailand after the Second World War, founded The Thai Silk Company Limited in 1951 along with a group of his friends including Thai nobility and silk merchants. Jim Thompson is credited with the revival of the then moribund Thai silk cottage industry and successfully introducing handwoven Thai silk to the fashion and home furnishing fabric world. Jim Thompson is very well known by all tourists visiting Thailand thanks its elephant inspired fashion items and Jim Thompson himself designed one Elephant which is the Super Super Rare Elephant of the NFT mystery box.

He also designed and completed in 1959 the famous Jim Thompson House which is today one the most visited landmarks in Bangkok. On 26 March 1967, while on holiday in Malaysia’s Cameron Highlands, Jim Thompson walked out of the Bungalow where he was staying and disappeared never to be found. The mystery of his disappearance has never been solved…

About NFKings Production

Established in 2021 by two young entrepreneurs from Singapore and Macau, NFKings is a fast-growing NFT creatives and production company that has now signed over 100 world-class IPs and brands, to create, produce and distribute their NFTs. The Company’s first distributed IP, TokidDoki, sold over US$2.5mil of NFTs in minutes (June 2021).