Read your Full copy
Read your Full copy
Read your Full copy
Read your Full copy

Asia's leading yachting lifestyle media

Generic selectors
Exact matches only
Search in title
Search in content

Talia Maggi: Gulf Craft growing global

SHARE

Share on facebook
Share on linkedin

Talia Maggi, Gulf Craft’s Vice President of Commercial Division, discusses the UAE builder’s latest models, upturn in sales and global ambitions including hopes for Asia.

  •  
  •  
  •  

 

Gulf Craft, Talia Maggi, Talal Nasralla, Cannes Yachting Festival, Majesty 175, Majesty 100, Majesty 49, Majesty 62 Maldives, UAE, Nomad, Oryx, 379

Talia Maggi, Vice President of Commercial Division, Gulf Craft

 

What led to you joining Gulf Craft and your recent promotion?

I moved to the UAE over a decade ago and spent seven years working with marine industry equipment and suppliers. I joined Gulf Craft in 2018 and was Brand Manager for Oryx. I worked closely with Hussein Alshaali, Head of the Concept Design Department, to give the brand more international appeal.

 

Gulf Craft, Talia Maggi, Talal Nasralla, Cannes Yachting Festival, Majesty 175, Majesty 100, Majesty 49, Majesty 62 Maldives, UAE, Nomad, Oryx, 379

Gulf Craft’s Oryx 379

 

It was a classic sport cruiser and we saw the opportunity to make it more stylish, focusing on the qualities we see in our superyachts. In April 2021, I became Vice President of the Commercial Division, where I manage the sales and marketing for all the brands.

 

How do you rate Gulf Craft’s presence in Asia?

Gulf Craft has been selling into Asia for many, many years. We have had good success. We’ve sold models throughout Southeast Asia including quite a few Silvercraft models in Thailand and several Nomads into Singapore that go on to travel to different destinations.

 

Gulf Craft, Talia Maggi, Talal Nasralla, Cannes Yachting Festival, Majesty 175, Majesty 100, Majesty 49, Majesty 62 Maldives, UAE, Nomad, Oryx, 379

Maggi with CEO Talal Nasralla and Gulf Craft staff at Cannes Yachting Festival

 

Over the last couple of years, we’ve really been focusing strongly on our international expansion and Asia is a very important part. There’s a lot of potential growth there, as we almost see it as an emerging market.

 

What are your thoughts on the partnership with Farfalla Marine, which represents Gulf Craft in Hong Kong, Thailand, Vietnam, Cambodia and Laos?

We’re really happy that Farfalla Marine (Profile, Issue 60 – click to read online) is among our partners in the region. I knew they were the right partners and they were so excited to get started. They’ve done a lot, developed quite a few collaborations and opened in Hong Kong, which is a very important market for us. I’m hoping by next year we’re really going to start to see a big push.

 

Gulf Craft, Talia Maggi, Talal Nasralla, Cannes Yachting Festival, Majesty 175, Majesty 100, Majesty 49, Majesty 62 Maldives, UAE, Nomad, Oryx, 379

Gulf Craft launched the Majesty 49 in 2021

 

We have several models that are getting quite a few enquiries including the Majesty 49 (which premiered at the Abu Dhabi International Boat Show in October), Oryx 379, Nomads and Majesty 100, which is our bestseller.

 

Can you tell us more about the new Majesty 49 and 62 Maldives?

We had the Majesty 48 for many years. As we’ve tried to push further afield, outside of our home markets, we’re trying to develop our products to have more international appeal. The Majesty 48 was due for an uplift, and we wanted something sleeker, more stylish, so the 49 was born. It’s important to have an entry level into our brand, a moderate-sized boat that owners can run themselves and then start to grow with us.

 

Gulf Craft, Talia Maggi, Talal Nasralla, Cannes Yachting Festival, Majesty 175, Majesty 100, Majesty 49, Majesty 62 Maldives, UAE, Nomad, Oryx, 379

Gulf Craft also launched the Majesty 62 Maldives in 2021

 

The Majesty 62 Maldives was obviously created for the Maldives, where we’re celebrating 20 years of production. The new model has two cabins instead of four and a much bigger saloon because it only has one helm station, on the flybridge. To our surprise and delight, we’ve found that the Maldives is not the only market interested in such a vessel and there’s interest in Southeast Asia as it’s very aggressively priced. I think the price point is really a big angle.

 

Gulf Craft, Talia Maggi, Talal Nasralla, Cannes Yachting Festival, Majesty 175, Majesty 100, Majesty 49, Majesty 62 Maldives, UAE, Nomad, Oryx, 379

Hull 17 of the Majesty 100 was sold at Cannes

 

Is the Majesty 100 still the brand’s most popular superyacht?

It debuted in 2017, we delivered hull 10 earlier this year and we sold hull 17 on the first day of the Cannes Yachting Festival. This has been the year of the Majesty 100. We see a big attraction for this model all around the world.

 

Do you see Nomad models growing in popularity in areas like Southeast Asia where there are great cruising options?

Definitely. Nomad are good, functional, long-range motor yachts. As well as the standard models (55, 65, 75), in 2019 we launched the SUV series (65, 75, 95) which seems to be getting a lot of interest in Southeast Asia, for the same reason that it’s very popular in the Gulf.

 

Gulf Craft, Talia Maggi, Talal Nasralla, Cannes Yachting Festival, Majesty 175, Majesty 100, Majesty 49, Majesty 62 Maldives, UAE, Nomad, Oryx, 379

SUV version of the Gulf Craft Nomad 65

 

Each model has vertical windscreens and an enclosed flybridge, which you can turn into a skylounge or even a bedroom. It’s a really nice place to get away from the sun, which is appealing in Asia.

 

How is the future looking for Gulf Craft, having announced that orders in the first half of 2021 were over 40 per cent higher than all last year?

It’s no secret last year was a tricky time for everybody, but Gulf Craft was very dedicated to moving forward. It was a good time for us to sit back and reflect on our business and our long-term strategies. Operationally, we continued to build – we were one of the very few shipyards who didn’t shut down at all – so we came out of 2020 with boats to sell.

 

Gulf Craft, Talia Maggi, Talal Nasralla, Cannes Yachting Festival, Majesty 175, Majesty 100, Majesty 49, Majesty 62 Maldives, UAE, Nomad, Oryx, 379

Gulf Craft’s flagship Majesty 175 was handed over to its owner in November

 

The timing was perfect because the market was ready. People quickly realised that yachting is a great way to spend your time when you can’t be at the movies, the mall or other crowded places. They saw it was a safe place to enjoy time with your family and your friends. The Gulf Craft leadership saw it coming, so they continued to push fforward.
www.gulfcraftinc.com
www.farfallamarinegroup.com

Gulf Craft orders soar in 2021

The Middle East builder announced that orders in the first half of 2021 are already well above its total for all of 2020, as it looks ahead to the world premiere of its flagship Majesty 175 at the Monaco Yacht Show.

SHARE

Share on facebook
Share on linkedin