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Simpson Marine Expands Axopar Dealership to Hong Kong and China
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Simpson Marine has been appointed as the exclusive dealer for Axopar Boats in Hong Kong and Mainland China. This expansion, announced on August 5, 2024, follows Simpson Marine’s recent appointment as Axopar’s official dealer in Indonesia.
Axopar 45 Sun Top and 45 Cross Top run circles around each other
The partnership capitalises on Hong Kong’s status as Asia’s yachting hub, boasting a 465km coastline and 13,000 registered pleasure boats.
The 45 Sun Top is versatile dayboat ideal for island hopping
Richard Allen, COO of Simpson Marine Group, expressed enthusiasm: “In Hong Kong, there are already a few Axopar boats in operation, including my own Axopar 37 Sun Top. We will build upon the success of ‘day boating’ here to drive interest and sales for Axopar in Hong Kong.”
Simpson Marine Group COO Richard Allen owns an Axopar 37 Sun Top
Allen said Simpson Marine has seen rapid growth in leisure boating in China too, since opening an office in China’s Sanya 12 years ago. Today, hundreds of boats go out daily in Sanya for short day trips, he added.
The Axopar 37 Sun Top is a smooth drive with sporty handling
Axopar’s range of 22-45ft adventure boats align well with the region’s boating culture. Known for high build quality, easy maintenance and fuel efficiency, the Finnish brand offers versatile layouts ideal for Hong Kong and China’s diverse waterways and allows exploration of coastal nooks and access to shallow water common in the region.
The vessels are seen as an ideal entry point for newcomers to yachting.
The Axopar 28 T-Top can reach a top speed of 46 knots, making it a performance dayboat
The brand’s Axopar 28 was named Best Motor Sport Boat at the 27th China (Shanghai) International Boat Show 2024.
This deal strengthens Simpson Marine’s position in the luxury yacht industry by expanding yachts offered across budgets and lifestyles.
Axopar’s 45XC Cross Cabin is a fully enclosed cruiser
With Axopar’s fleet becoming available in Hong Kong, Shenzhen, and Sanya from August 2024, the Asian yachting community can access more choice in high-performance boating.
