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Sanlorenzo expands footprint in Australia and New Zealand
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Luxury yacht builder Sanlorenzo, with its Sanlorenzo Asia, a division of Simpson Marine, is making new broader waves in the Asia-Pacific region with a significant expansion of its operations. The company has announced the transformation from Sanlorenzo Asia into Sanlorenzo Asia-Pacific, as it ventures deep into the Australian and New Zealand markets.
Sanlorenzo sets its sights on Sydney and beyond
At the heart of this expansion is a new sales office at Jones Bay Wharf in Sydney, Australia. This strategic location positions Sanlorenzo well to tap into Australia’s burgeoning superyacht market, which has been riding a wave of growth fuelled by economic prosperity and a passion for maritime luxury.
Offering an ideal backdrop for yachting are unparalleled cruising grounds of the Great Barrier Reef, Whitsundays and the Kimberley region.
Joachim Howard, newly appointed as Simpson Marine Australia Country Sales Manager, will spearhead the company’s efforts in the region. Howard’s expertise in new and brokerage yacht sales, charter and services is expected to be crucial in navigating the unique preferences of Australian and New Zealand yacht enthusiasts.
Simpson Marine’s Nick Stratton says Sanlorenzo’s and sister brand Bluegame’s crafts are well-suited to the Apac appetite for luxury yachts
“We see immense potential in Australia as the Sanlorenzo Pacific Hub,” added Nick Stratton, who is Chief Sales Officer of Simpson Marine Group. “Our tailored approach to yacht design and craftsmanship resonates with clients seeking bespoke solutions.”
This Sanlorenzo 50Steel – a recently-released new model
Sanlorenzo is set to make a splash with the arrival of two notable vessels in Sydney: Australia’s first Bluegame BGX63 and the Sanlorenzo SD90. These luxury craft will be officially unveiled alongside the grand opening of the Sanlorenzo Australia office in the autumn.
Ready to sail: Sanlorenzo SD90 is scheduled to appear in Australia
The company’s expansion follows Simpson Marine’s regional growth under Sanlorenzo SpA ownership, which completed in early March 2024. This move signals a strong commitment to serving the increasing demand for high-end yachts and related services in the Asia-Pacific region.
Flying the flag for Italian style: Bluegame BGX63
Boat enthusiasts can look forward to seeing Sanlorenzo in action at the Sydney International Boat Show from August 1-4, 2024, where the local team will officially launch the market expansion.
An outing to the Sydney International Boat Show will offer the chance mingle
Additionally, a major activation featuring Sanlorenzo and Bluegame yachts is planned for late autumn, offering clients a firsthand experience of the Sanlorenzo vessels.
Richard Allen is Chief Operating Officer of Simpson Marine
As Australia’s luxury yacht market continues to thrive, Sanlorenzo’s expansion promises to bring a new level of Italian craftsmanship to the southern hemisphere’s bright blue waters.
