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Fraser partners with Wheels Up aviation
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The new partnership offers clients exclusive access to Fraser’s luxury yachts and Wheels Up’s aviation services for seamless travel experiences.
Photo: Wheels Up
Fraser, one of the world’s leading superyacht brokerage houses, has announced a partnership with Wheels Up, a global provider of on-demand private aviation services.
Designed to provide jet-to-yacht luxury experiences, the partnership will combine Fraser’s access to more than 2,300 luxury charter yachts with Wheels Up’s aviation network, which includes a partnership with Delta Air Lines and a fleet of private aircraft including private jets, helicopters and seaplanes.
Photo: Wheels Up
By combining both fleets and the resources of both companies, the collaboration aims to organise seamless travel experience for Fraser clients and Wheels Up members, with the option for personalised itineraries to be created by both companies’ travel experts.
Anders Kurtén, CEO of Fraser, which has 240 staff and 21 offices worldwide, stated: “The strongest partnerships are those that genuinely enhance the client experience. By bringing together Fraser’s expertise on the water with Wheels Up’s leadership in private aviation, we’re creating a more connected luxury ecosystem that reflects how today’s global traveller wants to experience the world.”
Baba’s, a 56m charter yacht; Photo: Fraser
Clients can be granted access to the brands’ hospitality at global events such as the Monaco Yacht Show, Palm Beach International Boat Show and the Wheels Down Clubhouse in Augusta, renowned for the exclusive Augusta National Golf Club and its annual Masters Tournament.
George Mattson, Wheels Up’s CEO, commented: “At Wheels Up, we believe premium travel should be defined by ease, flexibility and personalisation. As our members increasingly look for connected travel solutions that take them farther and unlock the world’s most exceptional experiences, our partnership with Fraser is a natural extension of that vision.
Baba’s; Photo: Fraser
“By combining Fraser’s world-class superyacht collection with Wheels Up’s global network of aircraft, we are creating a new way for discerning travellers to experience travel across the destinations and trip styles that matter most to them.”
