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Bluegame expands Asia-Pacific dealer network
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The Italian brand now has a formidable partner in Japan, where new Bluegame multihull and monohull models are due to arrive in Kobe.
Sanlorenzo APAC, Bluegame and GLion Group representatives at Bluegame’s headquarters in Ameglia, Italy
Sanlorenzo Asia-Pacific has appointed GLion Group as Bluegame’s brand representative for Japan, just weeks after announcing Barbagallo Marine as the Italian brand’s partner in Western Australia.
The collaboration also extended Sanlorenzo Asia-Pacific’s presence in Japan. Earlier this year, Shonan Sunny Side Marina was appointed to form Sanlorenzo Japan, which exhibited a Sanlorenzo SX88 at the year’s Japan International Boat Show.
GLion Group, headquartered in Kobe, is a Japanese automotive and lifestyle group, representing over 30 international car brands, and has a growing presence in the marine and luxury sectors including a key role in the new Superyacht Base Kobe project.
Bluegame BGM75, the brand’s first multihull
Bluegame, founded by Luca Santella in 2004, has grown in prominence since its acquisition by the Sanlorenzo Group in 2018 and today produces models across the BG, BGX, BGM and BGF ranges.
The partnership with GLion Group will focus on expanding Bluegame’s presence across Japan, increasing brand visibility, developing customer engagement initiatives, and supporting owners through dedicated local representation and after-sales service. A Bluegame BGM75 and BG54 are due to arrive in Kobe later this year.
Takuya Taira, Vice-President of GLion Group Marine Division, said: “We are honoured to represent Bluegame in Japan and to work alongside Sanlorenzo APAC in introducing a new generation of yachting experiences to the Japanese market. Bluegame’s innovative, disruptive philosophy strongly resonates with evolving customer lifestyles in Japan, where design, craftsmanship, technology, flexibility and authenticity are increasingly valued.”
Takuya Taira, Vice-President of GLion Group Marine Division
The appointment of GLion Group aligns with the Sanlorenzo Group’s strategy to partner with organisations capable of combining local market knowledge, premium client networks, operational excellence and long-term investment vision.
Daniele Lucà, Sanlorenzo APAC’s CEO, stated: “Japan is a market with significant, untapped potential for luxury yachting. The combination of exceptional cruising grounds, increasing marina infrastructure, sophisticated culture and rising international interest creates a compelling opportunity for Bluegame. GLion Group’s entrepreneurial vision and commitment to developing the marine ecosystem in Japan make them the ideal partner for this next stage of growth.”
