From left: Axopar 37 Sun Top; Axopar 37 XC Crossover Cabin

Simpson Marine, the veteran Asia-Pacific yacht sales and services company, headquartered in Hong Kong, this week announced its appointment as the official dealer for Axopar Boats in Indonesia.

With the growing interest in APAC for the Finnish brand of adventure motoryachts, this partnership marks a significant expansion of Axopar’s presence in the Asian market.

From left: Axopar 37 Sun Top; Axopar 37 XC Crossover Cabin

Axopar Boats shipyard’s models are known for their rugged looks, durable quality and innovative design, modular approach and exceptional performance of their range of versatile day and weekend outboard-motor yachts.

Celebrating its 10th anniversary in 2024, Axopar has developed a diverse range of models, including the triple award-winning Axopar 22, the long-anticipated new Axopar 29, the renowned Axopar 37 and the flagship 45 range, catering to a wide array of boating enthusiasts and trailblazing the dayboat market segment.

Axopar 37 Sun Top

Richard Allen, COO of Simpson Marine Group, was very upbeat on this new venture. “The appointment of Simpson Marine as Axopar’s official dealer in Indonesia opens up a world of opportunities,” he said. “Axopar’s unique design, versatility and performance, combined with Simpson Marine’s expertise and strong presence in Asia, will undoubtedly create a powerful synergy. We are excited to see the potential of Axopar in Indonesia, the world’s biggest archipelago, with over 17,800 islands to explore and an ideal location for the adventure-seeking boat owners.”

Paul Whelan, Simpson Marine Indonesia’s Country Manager, echoed Allen’s positive sentiments. “Axopar’s entry into the Indonesian market signifies a new chapter in the boating industry and has been received by our customers. With Simpson Marine’s network and support throughout the country and region and Axopar’s extensive range of boats with flexible cabin arrangements, we are confident that this partnership will redefine the boating experience in Indonesia and expand the market further, welcoming more boaters to the fold.”

Axopar 37 Sun Top

Johan Holm, Axopar’s Head of Sales, added, “We are excited to welcome Simpson Marine as our newest dealer in Southeast Asia, covering and serving the beautiful waters in picture-perfect Indonesia. Asia is an important, growing market for Axopar and the appointment of Simpson Marine will further strengthen Axopar’s presence there.” 

The Axopar fleet will be available in Jakarta starting in June 2024 with a series of introductions planned for customers to experience the brand’s adventure-boating thrills.

simpsonmarine.com
axopar.com