Torqeedo creates two business units


The pioneer of electric mobility on the water has created separate business divisions for the company’s recreational and professional clients.


Torqeedo, business, units, divisions, Customized Solutions, Branded Retail units, Matthias Vogel, Sven Mostögl, Rolls-Royce Power Systems, MTU, Siemens, Bergans, Black Diamond, The North Face

Torqeedo CEO Fabian Bez flanked by Matthias Vogel (left) and Sven Mostögl (right)


Torqeedo, the global market leader for electric mobility on the water, has created separate Customized Solutions and Branded Retail units, headed by Matthias Vogel and Sven Mostögl respectively.


The new Customized Solutions business unit will serve the Germany company’s marine industry and commercial maritime clientele with a team of experts in sales, application engineering, customer service, and after-sales service.


Fabian Bez, CEO of Torqeedo, said: “Matthias Vogel brings years of marine industry knowledge, strong technical skills and impressive experience in dealing with huge companies as a Tier 1 supplier to OEMs. He speaks their language, and is the right choice to lead projects and develop processes to better support our professional customers and their electrification strategies.”


In addition to Vogel’s most recent position as President, Business Unit Mobile Power Solutions at Rolls-Royce Power Systems AG, he has also worked for MTU and Siemens, among other notable companies. Through numerous transformation projects, including in Bangkok, New York and Buenos Aires, Vogel brings valuable experience in the marine industry and the international environment.


Vogel said: “I’m delighted to work at an agile, dynamic company where you can set up new standards and shape the maritime future. Torqeedo engineers are already working with numerous commercial shipyards and boatbuilders to electrify their offerings and serve the market’s demands. We listen to our customers’ needs and find flexible, customised solutions.”


In the coming months, the Customized Solutions unit will develop a more modular system toolbox to combine the principles of customisation and serial production, designed to make electrification easier for Torqeedo’s professional customers.


Bez said Torqeedo established the Branded Retail business unit to develop “even more compelling” products, elevate the customer experience and develop the global network of Torqeedo dealers, distributors and service partners.


“Sven Mostögl has years of experience in building strong recreational brands in the outdoors industry and together we will bring the joy of sustainable boating to the next level,” Bez said.


Mostögl brings experience from various international sales, product and design leadership positions for outdoor brands such as Bergans of Norway, Black Diamond and The North Face. In his most recent position, he led the commercial part of the business and consumer experience in the European regions DACH and Benelux for Oris, a Swiss luxury watch manufacturer.


Mostögl said: “Torqeedo is a great brand with a strong reputation in the maritime industry and already has a fantastic portfolio of reliable, efficient, powerful and sustainable products. Together with my fantastic team of highly skilled experts, we will work on elevating the customer’s brand experience in a holistic way.


“The only way to make a real difference for the environment is to build emission-free products that make boating better and that boaters want to buy and use. We’re rethinking everything: how a customer first experiences Torqeedo online or in the shops; how products are presented and the benefits of electric are explained; how the products look, feel and perform; which features and benefits resonate most; and how we best support boaters through their ownership experience.”