Sunseeker accelerates product growth
Sunseeker and owner Dalian Wanda are investing additional working capital to accelerate the growth of the British builder’s product range, set to reach 22 models by 2023.
Sunseeker International, together with backing from its majority shareholder Dalian Wanda, is investing additional working capital to accelerate expansion of its product range in the coming years.
The British brand is investing over £38 million (about US$49 million) in new product development between 2020-2023 to double its portfolio from the 11 models it offered last year to 22 models, quicker than originally planned.
Following the world premiere of the Manhattan 68 at Boot Dusseldorf in January, the yard plans to launch the 90 Ocean, 88 Yacht, 65 Sport Yacht, Manhattan 55 and Predator 55 EVO™ by the end of this year.
Andrea Frabetti, CEO at Sunseeker International, said: “This significant support reflects our shareholder’s belief in the entire Sunseeker team and its commitment to our business, brand and manufacturing in Dorset.
“During the crisis, we have remained fully focused on our strategic plan to not only retain our market-leading position but to gain market share by remaining resolutely focused on innovation across multiple new and exciting niche models.
“We have seen strong market confidence throughout this period and are very much primed for future growth and success.”
Sunseeker’s current ranges comprise Superyacht (50M Ocean, 42M Ocean, 131, 116), Yacht (100, 95, 90 Ocean, 88, 86, 76), Sport Yacht (74, 65), Predator (74, 60 EVO™, 55 EVOTM, 50), Manhattan (68, 55, 52) and Performance (Hawk 38). Not all of these models have been launched and some will soon be discontinued.