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Sunreef, Brabus team up for bespoke catamarans
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Sunreef Yachts President Francis Lapp says the new partnership with Brabus will offer clients “a new, entirely unique level of bespoke elegance for our catamarans”.
Sunreef President Francis Lapp and Brabus CEO Constantin Buschmann
Sunreef Yachts and Brabus Marine are partnering to offer customised, upgraded versions of the Polish builder’s catamarans. Sunreef, which has two production facilities in northern Poland and a new site in the UAE, is initially teaming up with Brabus to offer a unique line of luxury motor catamarans based on the Ultima 55, set for release in 2025.
The first in a line of Ultima powercats, the Ultima 55 is being produced at Sunreef’s new facility in Ras Al Khaimah, an hour from Dubai, where Sunreef has its Middle East office.
Sunreef Ultima 55 scale model at the Monaco Yacht Club
Francis Lapp, Sunreef’s founder and President, and Constantin Buschmann, owner and CEO of Brabus, announced the companies’ partnership at the Monaco Yacht Club during this year’s Monaco Yacht Show.
The glamorous evening attracted VIP guests from all over the world and included Sunreef Ambassadors Rafael Nadal, Fernando Alonso and Mike Horn, who earlier in the week was announced as one of three Bowsprit winners at The Honours.
Tennis icon Rafa Nadal was among Sunreef ambassadors
Lapp, who spends much of his time in the UAE, said: “Partnering with Brabus allows us to explore a new, entirely unique level of bespoke elegance for our catamarans. By combining our experience in designing luxurious, custom-built multihulls with Brabus’ unmistakable signature style, we are creating products that will redefine luxury on the water.”
Based in Germany and founded in 1997, Brabus made its name as an aftermarket tuning company, offering highly bespoke versions of luxury cars produced by the likes of Mercedes-Benz, Maybach and Porsche. Brabus moved into the yacht sector when it partnered with Axopar to offer upgraded versions of the Finnish builder’s popular adventure boats, with the Sunreef partnership now building on the tuning company’s experience in the marine sector.
Sunreef ambassador Fernando Alonso (second left) joins Lapp (third left) and Buschmann (far right)
Buschmann said: “As we continue the Brabus Marine journey with our award-winning Shadow range in partnership with Axopar, we’re excited to be expanding our portfolio into the world of high-end luxury catamarans together with Sunreef Yachts. To us, it’s all about setting new standards, by challenging our know-how and design DNA with a brand-new range of luxury products defined by what both brands do best.”
As well as the upcoming versions of the Ultima 55, Sunreef and Brabus stated they “are committed to expanding this collaboration, with further models to be announced in the near future”.
