Sophistication and Harmony Secure The Harmonist a Double Nomination at the US Fragrance Foundation Awards
Reflecting the dual nature of Yin and Yang, Lola Tillyaeva (Till)’s latest perfume emphasises the importance of empowering yourself and your body.
By Joseph Low
Perfume is a powerful thing. It has the ability to transport you to a certain moment in time, bring back memories, and also make you feel a certain way. With the right scent, you feel powerful, feminine, happy, reminiscent—the emotions, thoughts, and feelings depend on what perfume it is. If you are looking for a new perfume to add to your roster, look no further than The Harmonist, a brand new creation from Ms Lola Tillyaeva (Till) and recently, two of its fragrances were selected as finalists of the prestigious 2021 US Fragrance Foundation Awards
Moon Glory and Sun Force, the two newly launched fragrances have been nominated as finalists under the awards’ most noteworthy categories that include “Fragrance of the Year, Women’s Luxury” for Moon Glory and “Fragrance of the Year, Men’s Luxury” for Sun Force. Not to mention, The Harmonist is also the first brand to be shortlisted under both categories
Also competing for the top spot include powerhouses from Chanel, Gucci and Tom Ford. Despite being a relatively new player in this highly competitive field, The Harmonist’s unique proposition and ingenuity are what sets it apart from the rest and we will delve further later on.
Guillaume Flavigny, the well-known Nose behind numerous favourites from brands such as Commodity, Elizabeth Arden and Giorgio Armani and others, is Moon Glory and Sun Force’s scent designer who have scoured the world for precious ingredients to formulate these olfactory delights.
“Being recognised by the Fragrance Foundation is an incredible honour. Our team is passionate about creating unique, memorable scents that captivate the wearer and reflect the planet’s beauty and the wonders of nature. We will continue to innovate in the perfume industry and are excited to announce that The Harmonist will release a new collection of scents in the Fall of 2021”, said The Harmonist founder Lola Tillyaeva (Till).
About The Harmonist
The Harmonist is a Maison de perfume and is the latest project from Lola Tillyaeva (Till) and it represents the perfect union of the “craft and savior-faire of Paris with the modernism and storytelling of Los Angeles”. As with her other projects, it ties in with her work on providing harmony to the world around us. There are thirteen perfumes in the range, all of which reflect the dual nature of Yin and Yang as well as elements that are said to constitute our universe: Earth, Water, Fire, Wood and Metal. This sensitive balancing act echos the traditional Chinese philosophies of Daoism and Feng Shui, two widely practised concepts that help to empower us and our bodies.
Since its launch, The Harmonist has had a boutique in Paris in 2016, followed by an LA store in March of the same year. As well as being a beautiful range of products, The Harmonist also sponsors philanthropic causes to help develop solutions to the world’s most pressing issues. From providing clean water in developing countries to creating training materials for education about hygiene and sanitation—the brand is committed to making an impact on the world.
About Lola Tillyaeva (Till)
Lola Tillyaeva (Till) works with her husband Timur Tillyaev, a partnership that has been strong for many years. They are both prominent philanthropists and support many charities, as well as juggling their businesses. Lola herself was born in Uzbekistan and over her life has had many prominent positions such as the Permanent Delegate of Uzbekistan to UNESCO for 10 years between 2008 to 2018.
She works with many disadvantaged children as well as for environmental causes and has always had the belief that education, culture, and sport are fundamental for peace and tolerance, and this is something she brings to everything she works within her life. She set up her own charity back in 2002 called the You Are Not Alone Foundation to help underprivileged children in orphanages as well as funding the medical treatment of children from orphanages and low-income families.
In 2004, she set up the National Centre for the Social Adoption of Children and to date has helped over 7,500 children between the ages of one to 18 with special needs. Other notable achievements in her life include being the President of the GFU from 2005 to 2018 and the Honorary President of the Asian Gymnastics Union. Two years later, she was awarded the International Olympic Committee’s “Women and Sport” diploma to recognise the achievements and contributions she has had in promoting gender equality in sport. Furthermore, she instigated the Droplet project, which is a walk-in, multi-sensory installation to serve as a platform for debate on global water-related topics and environmental issues. She was made a Dame of the Royal Order of Francis I in March 2018, which is internationally recognised for its contribution to charitable initiatives.
Eager to find out which element resonates with you? Head over to The Harmonist for a quick quiz.
Don’t hesitate to also follow their Instagram: @theharmonist or click the links below for the latest updates from Lola Tillyaeva (Till)!