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Sanlorenzo showcase in Shanghai
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The shipyard showcased Italian design excellence at the Shanghai International Yachting Week.
Sanlorenzo marked a distinguished presence at the inaugural Shanghai International Yachting Week, held at the North Bund International Cruise Terminal. Set against the backdrop of Shanghai’s historic waterfront, the brand presented its distinctive vision, combining contemporary Italian design with a steadfast dedication to elegance and the refined yachting lifestyle.
Presenting a signature Piero Lissoni Sanlorenzo Lounge against the iconic backdrop of Shanghai’s waterfront, the shipyard shared its creative vision – one that fuses innovative design with an uncompromising commitment to bespoke craftsmanship, understated elegance and the yachting lifestyle.
The team was engaged with a series of initiatives throughout the week. Tom Allen, Country Manager China & Hong Kong, was a special guest at the opening ceremony and participated in the industry forum. During the panel discussion, he offered expert insights and practical case studies on the evolving dynamics of the Asia-Pacific yachting market, highlighting emerging consumer trends and the region’s growing appetite for bespoke luxury experiences.
Taking the opportunity of its presence in Shanghai, Sanlorenzo Asia-Pacific hosted an exclusive dinner at the Capella Hotels and Resorts Shanghai, a perfect host venue for an intimate, curated experience. Guests gathered in the heritage Shikumen villa, evoking the charm of old Shanghai, and enjoyed a Michelin-starred culinary journey into the French and Italian Riviera.
Daniele Lucà, CEO of Sanlorenzo Asia-Pacific, addressed the attendees, presenting the brand’s pioneering design philosophy, deep-rooted artistic heritage, and unwavering commitment to tailor-made craftsmanship – values that distinguish Sanlorenzo as a reputed creator of elite yachts and superyachts.
Sanlorenzo’s participation in Shanghai reflects its strong confidence in the Chinese market and reaffirms its long-term commitment to supporting the continued development of the country’s yachting industry, in close collaboration with its local partners.
