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Saxdor appoints DCH Marine for Asia-Pacific
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The Finnish builder’s new APAC dealer plans to promote its expanded role by exhibiting two Saxdor models at the second Singapore Yachting Festival.
Adam Waters (DCH Marine) and Erna Rusi (Saxdor)
Saxdor Yachts has announced the appointment of DCH Marine as its new distribution partner for Asia-Pacific, covering Greater China, Southeast Asia, Australia and New Zealand.
Adam Waters, Managing Director of DCH Marine, and Erna Rusi, CEO of Saxdor, signed the agreement at Boot Dusseldorf, where the Finnish brand showcased five models ranging from the 270 GTC to the world premiere of the Saxdor 400 GTC, while announcing the development of a new flagship, the 460 GTC.
The official debut of Saxdor’s new Asia-Pacific dealership will be held during the Singapore Yachting Festival at ONE°15 Marina Sentosa Cove from April 25-28. The show will also include the regional debut of the Saxdor 400 GTO, the first version of the current flagship, which premiered at last September’s Cannes Yachting Festival before showing alongside the new 400 GTC at Boot this year. DCH Marine also plans to show a Saxdor 320 GTO at the Singapore show.
Saxdor 400 GTO
Waters said: “Our growth at DCH Marine has always been driven by the desire to serve our customers better and to seamlessly manage the perfect yachting experience. Saxdor Yachts shares this vision, and with the world-class products currently available and planned, I’m tremendously excited to be joining hands with Saxdor on this journey.”
Formally established by Dah Chong Hong Holdings in June 2014 as a new business unit focusing on the luxury yacht market, DCH Marine is the parent company of Saxdor dealer Pacific Leisure Boat and will effectively continue representing the brand in Hong Kong, Macau, mainland China and Taiwan.
The company’s expanded remit includes key markets in Southeast Asia, where DCH Marine will oversee Saxdor’s existing dealers: Xtreme Machines in Singapore and Malaysia, Motor Field in Thailand and Tam Son Yachting in Vietnam. DCH Marine plans to start operating in the Philippines later this year and Indonesia in 2025.
Saxdor 320 GTO
The regional dealer also now represents Saxdor in Australia and New Zealand, where it already has sales points in Sydney (New South Wales), Gold Coast (Queensland) and Auckland (New Zealand), and is looking to open in Perth (Western Australia) and Melbourne (Victoria) later this year.
Following the new cooperation, Saxdor and DCH Marine will establish a service and sales structure together to provide connected ownership solutions and service throughout the Asia-Pacific region.
Rusi said: “This partnership and newly established agreement with DCH Marine accelerates Saxdor Yachts into a new phase of regional growth. Together with DCH Marine’s experience and, above all, their technical expertise and services standards, we’re certain that, as a team, we can satisfy the increasing demands of yachting enthusiasts in the Asia-Pacific region.”
