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Primus Marine powers up for Thailand show
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An Asia premiere is set to be among the dealership’s six-boat, three-brand display at the Thailand International Boat Show in Phuket.
Aquila 42 Coupe
Primus Marine is preparing to stage the Asia premiere of the Aquila 42 Coupe at the 2026 Thailand International Boat Show, which will be held at Phuket Yacht Haven from January 15-18. Aquila debuted the 42 Coupe and 46 Coupe powercats at the 2025 Miami International Boat Show before staging the models’ Europe premieres at the Cannes Yachting Festival in September.
Primus Marine stated: “One of the proudest moments of the Thailand International Boat Show will be the Asia premiere of the Aquila 42 Coupe. This exceptional model embodies the very spirit of Aquila – freedom, versatility and a seamless balance between performance and comfort.
Aquila 42 Coupe
“More than just a yacht, the Aquila 42 Coupe represents a philosophy of modern living on the water, where every journey is designed to be experienced, not rushed. Primus Marine is incredibly excited to introduce this model, and we sincerely hope everyone will have the opportunity to experience the true spirit of the Aquila 42 Coupe alongside us.”
The Aquila 42 Coupe is set to be among a six-boat display by Primus Marine at Phuket Yacht Haven. The line-up also includes an Aquila 32 Sport outboard cruiser and Aquila 44 Yacht flybridge model, a Beneteau Oceanis 40.1 sailing monohull and Beneteau Antares 11 Fly motorboat, and a new Excess 11 sailing catamaran that arrived in Phuket in late 2025.
Beneteau Antares 11 Fly
Primus Marine is participating at the Thailand International Boat Show for a second year. The company was co-founded by Howard Prime in 2024, with the dealership quickly securing representation of Beneteau, Excess and Aquila in Thailand.
As well as the six yachts, the company’s display at Phuket Yacht Haven will include a dedicated customer lounge, “creating an atmosphere that is both welcoming and memorable”, the dealership explained.
Excess 11
“The show will reflect a new level of readiness and confidence for Primus Marine – from our team and operational planning to yacht presentation, guest experience and overall brand presence. Every detail has been carefully considered with the aim of elevating the experience for both clients and visitors,” Primus Marine stated.
“Each brand brings its own distinct identity, perfectly complementing one another, with models ranging from long-range sailing yachts and family-friendly motoryachts to modern power catamarans designed for today’s lifestyle on the water.”
