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Nautor Swan developing alloy superyachts
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The Sanlorenzo-owned shipyard has teamed up with Edmiston to promote 40m-plus alloy sailing yachts, starting with a Malcolm McKeon design.
Massimo Perotti (Sanlorenzo), Giovanni Pomati (Nautor Swan), Bruce Brakenhoff and Jamie Edmiston (Edmiston)
Nautor Swan and Edmiston, a global brokerage house, have announced a collaboration to promote a new line of alloy Swan sailing yachts, starting from 40m (131ft). The Finnish shipyard stated that the venture “represents a bold step into a new market, not just in terms of size but also material, introducing a new range of sailing yachts designed for a discerning and forward-thinking clientele”.
The first proposal in the alloy range is a 42m offering by Malcolm McKeon Yacht Design and is based on a design philosophy that “combines performance, comfort and innovation with elegance and modernity”.
Nautor Swan stated that sustainability will be at the core of each design, with options including hydrogeneration and the likes of methanol and hydrogen, both of which Sanlorenzo – Nautor Swan’s parent company since 2024 – is already using on its motor yachts.
Massimo Perotti, Sanlorenzo’s Executive Chairman, said: “We acquired Nautor Swan to complement our product offering, entering the sailing segment with the most iconic brand. Sanlorenzo and Nautor Swan share similar values, catering to a club of ‘connoisseur’ yachtsmen who are passionate about the sea.
Profile of a 42m Swan alloy yacht by Malcolm McKeon Yacht Design
“We are actively exploring new markets and have exciting plans, with sailing also positioning itself as a sustainable choice. Our partnership with Edmiston is a natural progression of our shared vision, which opens new opportunities for the future of both brands.”
Nautor Swan has built more than 2,350 yachts between 28-131ft since it was founded in Finland in 1966, and is represented across Asia-Pacific by Simpson Marine. The first Swan 128, designed by German Frers, is nearing completion in Pietarsaari and is the shipyard’s second-longest model to date, following the Swan 131 Aristarchos launched in 2006.
The shipyard currently produces three lines of sailing yachts – Swan Yachts (48-65), Swan Maxi Yachts (80-128), and ClubSwan Yachts (28-125) – and builds most models in Pietarsaari, while producing its motor yachts in Italy.
Building on its experience in sailing superyachts, the shipyard says its new range of 40m-plus alloy yachts is based on a “shared vision to elevate Nautor Swan’s global presence, furthering its legacy in the maxi yacht segment”.
The commercial partnership was announced at the Palm Beach International Boat Show
Giovanni Pomati, CEO of Nautor Swan, said: “This partnership with Edmiston is vital to completing a strategic operation that will leverage the collective expertise of Sanlorenzo in the superyacht industry. The collaboration will create a powerful synergy of knowledge, ensuring the success of an ambitious global project and technology transfer opportunities to the sailing segment.”
US-based Bruce Brakenhoff is Edmiston’s primary contact for the project. Edmiston’s office in Newport, Rhode Island, will serve as the operational hub for the promotion and sales activities of the new yacht range, marking a significant return for Nautor Swan to Newport, a renowned sailing hub in the northeast.
Jamie Edmiston, Chief Executive of Edmiston, said: “Nautor Swan is one of the iconic names within the sailing yacht world. We are excited to embark on this journey with Sanlorenzo and Nautor Swan to establish the brand at the pinnacle of performance sailing yacht production. Working closely with Massimo and Giovanni, with Bruce leading from Edmiston, we are optimistic and excited for the future.”
In other news, Sanlorenzo has appointed Renato Bisignani as Group Chief Marketing & Communications Officer. Leading the Brand, Marketing & Communications division, Bisignani will work closely with the company’s top management to develop and implement new strategies aimed at further strengthening the brand identity and enhancing the Group’s global visibility.
“I am extremely proud and enthusiastic to work alongside such a visionary entrepreneur and a true innovator in the yachting industry like Mr Perotti,” Bisignani said. “Over the past 20 years, he has transformed Sanlorenzo into a symbol of Italian excellence and a global leader in the sector. Together with a highly skilled team, we now embrace the challenge of projecting Sanlorenzo into a future vision, while respecting the authentic values of the brand.”
