UX Marine owners Eugene Mercado, Mike Johnston and Captain David Romeril tell the story of their shipyard, known for its rugged line of Noordic adventure yachts.
Words: Robert Stedman; Photos: Leonard Teo Photography & UX Marine

Singapore-based Captain David Romeril and fellow skipper Eugene Mercado, two of the three owners of UX Marine

Eugene Mercado’s journey to founding UX Marine reads like a tale from an adventure novel. Born in Mexico, his travels took him to Canada, where he worked as a designer and operated a furniture business, crafting chairs from recycled materials.

New Zealand was his next base. Working as a user interface designer, he was in his mid-20s when he met a sailing enthusiast who opened his eyes to life on the water, sparking a passion that would eventually change his entire career path. “That was the first time I actually went sailing properly,” says Mercado, now 37.

He later headed to Thailand, where he spent two years as a scuba diving instructor on Phi Phi Island. “I loved it and dived a lot, but I only made US$20 a day,” he smiles, admitting that the lifestyle in the Kingdom was fun if not sustainable, leading to his return to New Zealand.

Back in Auckland, Mercado trained as a marine electrician in his spare time. He also met Mike Johnston, the long-time Chief Technical Officer of the digital banking company that Mercado was working for.

Australia-based CEO Mike Johnston is also an owner of UX Marine

BRIDGING CONTINENTS

Johnston was working between New Zealand and Singapore, which is where Mercado was transferred in 2019 and took on the role as Head of User Experience or ‘UX’. Now a certified dive instructor, yacht skipper and marine electrician, he immersed himself in the local marine industry. Within three years, Mercado and Johnston established UX Habitat and UX Marine.

The pair made the decision to establish their boat-building operation in South Africa rather than Singapore. Within a month, they had formed a team in Simon’s Town on the coast of False Bay, south of Cape Town, with General Manager Jean ‘JP’ Le Roux, formerly of Robertson and Caine. In late October 2023, they were presenting their first boat at the Cape Town International Boat Show.

Captain David Romeril, a Singapore-based superyacht skipper, later joined Mercado and Johnston as the company’s third partner.

ASIAN PIVOT

In late 2025, UX Marine opened a new shipyard in China, near Qingdao in Shandong province, replacing its Cape Town facility as the main production centre. The move marks a strategic shift towards the company’s primary market. “Manufacturing in China provides the precision, infrastructure and speed we need, without losing what makes our boats so distinct,” Mercado says.

Noordic boats at UX Marine’s new shipyard in China

Captain Romeril, who oversees operations from Singapore, is enthusiastic about the recent relocation. “Asia is the new Mecca of marine innovation. From smart materials to automation, the quality and capability here are remarkable. We’re blending South African craftsmanship with Asian efficiency to build faster, better and closer to where our boats will live.”

Johnston, who’s based in Melbourne, views the China facility as crucial to the company’s growth plan. “This move keeps our DNA intact but expands our reach. We’re not just building boats; we’re building a bridge between continents of craftsmanship.”

NOORDIC COLLECTION

UX Marine’s Noordic line – comprising the 23, 26 and 28 models – represents what the company calls its ‘luxury adventure’ collection. Inspired by Nordic brands like Axopar, Saxdor and Nimbus, the Noordic boats target thrill-seekers and explorers aged from 24 to 45 who want quality without the price tag of a traditional luxury yacht.

Romeril articulates the design philosophy. “From the 23 to the 28, the Noordic Line is all about combining clean Nordic style with the practical features and durability that UX Marine is known for. These boats aren’t just for show. They’re made to be used, loved and shared.”

At the Singapore Yachting Festival in April 2025, the Noordic 28 attracted considerable attention during the four-day event at ONE°15 Marina Sentosa Cove.

Mercado at the wheel of a Noordic 28 in ONE°15 Marina Sentosa Cove in Singapore

Romeril recalls: “She looked an absolute treat sitting alongside some of the world’s finest yachts. The reception was even better than we’d hoped, and we secured a sale. There’s nothing like shaking hands and sealing the deal while the excitement’s still in the air.”

The following month, the Noordic 23 debuted at Australia’s Sanctuary Cove International Boat Show, underlining UX Marine’s presence on three continents.

Johnston notes: “The Noordic 23 has been turning heads in both the Australian and South African markets, proving that great design and comfort don’t need to come in a big package. Compact, classy and more than capable, she’s perfect for day trips and coastal hops.”

STANDING OUT FROM THE CROWD

UX Marine stands out with bold designs and integrated technology. The shipyard uses pastel shades on hulls, paired with bright, contrasting upholstery colours. “The colour options are bold and fresh, and the response so far has been amazing,” Mercado says. “People can’t stop talking about how these boats stand out in the marina and on the water.”

He also emphasises that the ‘UX’ in the company’s name stands for ‘user experience’, which embodies what the boat builder is all about.

UX Marine is installing its Neptune’s Chest on all new models

Beyond aesthetics, UX Marine integrates advanced automation and the latest oceangoing technology. For example, owners can control lighting, showers and various boat systems remotely via their phones – whether docked at the marina or miles away. The company has introduced the Neptune’s Chest monitoring system on the Noordic 26 and will integrate it across its fleet.

Significantly, UX Marine built its first electric boat in Singapore, which has travelled to Indonesia and Malaysia, demonstrating its capabilities and the company’s commitment to innovation.

ACCESSIBLE LUXURY

While Mercado says competitors sell similarly sized boats for over S$350,000, UX Marine is targeting the S$200,000 (US$150,000) market in Singapore.

UX Marine’s customer is, according to Mercado, “anyone millennial or older who wants to get into boating and desires fine craftsmanship and advanced features; someone who wants high quality and all the toys on board without having to pay a crazy amount of money”.

The new Noordic 26 exemplifies this approach. Designed with customer input, it features a larger, extendable T-top for more shade, a new rainfall shower on deck, a more spacious cabin and refined details throughout. Fitted with a 250hp Mercury Verado and assistive docking technology, it balances luxury and functionality.

A recent arrival in Singapore, the Noordic 26 features a 250hp Mercury Verado outboard engine and assistive docking technology

Like the entire range, “the Nordic 26 is designed for entertainment and luxury, and she’ll feel right at home cruising, partying or simply relaxing with family and friends,” Mercado explains.

UX Marine boats hold Class B certification, meaning they’re capable of travelling 60 miles offshore. These are genuine oceangoing vessels, not what Mercado dismissively calls “expensive floating bathtubs” offered by other manufacturers.

ROAD AHEAD

The team are positive and now in a good place, having overcome substantial financial challenges, with Mercado admitting “we earlier lost money getting things right”.

With boats now operating on three continents, strong agent networks across Southeast Asia, and the new China facility expected to speed up regional deliveries, UX Marine has established itself as an international operation, and is gaining a notable reputation.

Romeril and Mercado proudly wearing UX Marine shirts and caps – UX stands for ‘user experience’

The company is further refining its Noordic 28, with plans to add a second head and increase capacity to host 12 people across two separate areas. If all goes to plan, the upgraded version should be available later this year.

Mercado operates his personal boat as a mobile entertainment venue at the marina. “People want to come and see me from overseas,” he says, noting that industry apprentices regularly visit to observe what UX Marine has created.

For Mercado, Romeril and Johnston, success isn’t measured solely in sales figures but in the experiences that they enable and the boundaries they push. Their boats represent a new chapter in Asian boat building, where rugged adventure, advanced technology, super accessibility and luxury come together.

In broadening access to quality recreational boating, UX Marine is setting a course that challenges established industry norms while remaining true to its core mission: creating unforgettable experiences on the water.

uxmarine.com