May Choi, Simpson Marine

The last 12 months have been among the most dynamic we have ever seen at Simpson Marine. Demand for charter and yacht management services across the region is rising. In Hong Kong, southern China, Thailand and Indonesia, quality yacht charter availability is increasing, and manufacturers and service providers are building structures to support an increasingly international client base.

Asia-Pacific has experienced sustained growth in superyacht charter activity. Recent regional reports show a material year-on-year increase in active superyachts and overall activity across major hubs in the region.

This growth is driven by a mix of rising lifestyle interest, increasing travel within the region, and more professionalised charter supply chains that make operating a yacht in Asia easier for both local and international owners and charterers.

Hong Kong’s yachting market remains an important node for charter, brokerage and aftersales support in Greater China, with Thailand and Indonesia as Southeast Asia’s main hubs. Our Hong Kong office continues to be a busy base for private and event charters, bespoke day trips around the islands, and as a gateway for clients transiting to other Asia destinations.

We’re now able to facilitate charters across to the Philippines, Taiwan and, very soon, efficient access to the Greater Bay Area. At the same time, macro factors – notably regulatory and geopolitical pressures that have affected broader shipping and maritime services in the territory – are prompting some operators and owners to re-examine flagging, basing and logistics strategies.

Those considerations are increasingly factored into how we advise clients on where to base and operate their yachts in Asia.

HONG KONG AS A HUB

In Hong Kong, with the support of local institutions such as HKBIA (Hong Kong Boating Industry Association) and APSA (Asia-Pacific Superyacht Association), the government has now pledged support to the industry and is improving the arrival process for foreign-flagged yachts entering Hong Kong waters.

Quicker online registration and an online platform for all immigration and duty procedures are expected. This will eventually lead to the ability for foreign-flagged yachts in Hong Kong to be able to operate local and cross-border charters.

At Simpson Marine, we operate a diverse fleet of quality Central Agency yachts to serve the full range of client needs in Hong Kong and broader in Asia. Our fleet includes sailing boats and luxury catamarans, larger crewed motoryachts and a selection of superyachts available through our broader network.

Worth mentioning are our fleet highlights, with the Sanlorenzo SL90A J and a Sanlorenzo SL86 available for bespoke charters in Hong Kong.

This variety of yachts caters to the two-tier nature of demand in Hong Kong – short, high-frequency

day and half-day charters for Hong Kong private clients and corporates, as well as longer, crewed charters for inbound and regional guests.

Operationally, the fleet mix is deliberate. The smaller yachts are ideal for short harbour and island cruises, which require fast turnarounds due to high demand. The larger motoryachts and crewed vessels are suitable for clients wanting overnight capability, more amenities and the capacity to cruise for longer and in more comfort.

SANLORENZO CHARTER FLEET

A significant structural development in the international charter industry – relevant to owners and operators in Asia and globally – is the emergence of mono-brand, professionally managed charter programmes.

The Sanlorenzo Charter Fleet is a high-profile example. This turnkey, mono-brand charter programme pairs Sanlorenzo’s yacht-building heritage with the operational know-how of Equinoxe, the Mediterranean charter specialist acquired by Sanlorenzo as part of the shipyard’s growing services portfolio.

The resulting product is designed to deliver standardised, premium charter experiences and predictable operational back-office processes across global regions where Sanlorenzo yachts operate.

Managed by Equinoxe, the Sanlorenzo Charter Fleet now includes over 60 Sanlorenzo yachts ranging in size from 24-62m, with more to come. Almost 60 per cent of yachts in the fleet have been delivered within the last four years.

The yachts’ locations cover most popular charter destinations worldwide including all the Med hotspots, the Indian Ocean, Southern Pacific, Australia, the Caribbean and Bahamas, and Hong Kong.

I’m proud to share that we’ve already supported several customers with these memorable yachting holidays in the Mediterranean, and are now planning several charters around the Formula 1 Monaco Grand Prix in early June.

Equinoxe brings decades of charter expertise and hundreds of completed charter contracts to the table. That operational depth was a key reason Sanlorenzo integrated Equinoxe, enabling the shipyard to move beyond yacht construction into integrated services: charter sales, operational management and a branded fleet presence.

From an Asia-Pacific perspective, programme models like this matter because they reduce onboarding friction for owners who want to place a yacht into charter while preserving asset value and service standards.

It’s also what we have been progressively expanding in the region and that remains our focus for 2026 and beyond, together with a tailored Sanlorenzo Yacht Management programme.

YACHT MANAGEMENT

Alongside branded charter programmes, the growth of a dedicated yacht-management scheme is an important business stream at Simpson Marine.

Yacht management that combines technical after-sales, local service networks and standardised operational manuals helps lower the barrier for European builders and international owners to base yachts in Asia. Reliable service and warranty support are crucial in markets that historically required bespoke, on-the-ground solutions.

Sanlorenzo’s APAC service network and Yacht Management initiatives are explicitly designed to add that support layer. In Hong Kong, our Yacht Management team is currently servicing 17 large yachts and is growing, while the service will expand into Southeast Asia and Australia.

Asia-Pacific’s yacht charter market is maturing quickly and provides a natural access point to future yacht ownership and yachting lifestyle discovery.

For Simpson Marine, the combination of a diverse local charter fleet, expanding management capabilities and strong partnerships with the Sanlorenzo Group companies – the shipyard for yachts, and Equinoxe for charter operations and logistics – positions us to support owners and charterers in a comprehensive manner.

The region offers bright commercial opportunities. However, the winners will be those who combine global standards of operations and management with local expertise, customer access and logistical capability to execute complex itineraries and projects reliably.

apac.sanlorenzoyacht.com

simpsonmarine.com

MAY CHOI

Holding degrees in accounting and finance, and a certificate in superyacht operations, Choi is Yacht Management & Charter Manager at Simpson Marine. Her career started outside the yacht industry, first as a Finance Director at an electronics company and then as Office Manager at a wine importer that expanded into the yacht charter business. In 2011, she joined Hong Kong Yachting as Operations Manager before moving to NextWave Yachting in 2015 as Charter Manager, focusing on sales and business development. After moving to Simpson Marine in May 2019, she spent three years as Charter Sales Manager – Hong Kong before being promoted to her current role in 2022.

charter@simpsonmarine.com

Note: This Column first appeared in Yacht Style Issue 87