Gulf Craft Experience Centre opens in Dubai
The UAE builder marks its 40th anniversary by opening a state-of-the-art Experience Centre at Port Rashid in Dubai.
Gulf Craft has continued marking its 40th anniversary by opening its interactive Experience Centre at Port Rashid (Mina Rashid), a commercial port and cruise terminal in Dubai that’s home to the Queen Elizabeth 2 and also a residential area and tourist destination.
The Gulf Craft Experience Centre is designed to “deliver a personalised luxury experience to its rapidly expanding international clientele”. Clients, prospects and yacht enthusiasts are able to sample the experience of yacht customisation, a process usually reserved for later in the yacht purchasing cycle.
Clients can view and feel luxurious finishings such as high-quality marble, carpets and wooden veneers, as well as place new orders and get professional advice on servicing and maintenance. Virtual reality is available for clients to explore the variety of yachts the UAE builder has on offer, which range up to the flagship Majesty 175 premiered and delivered to its owner in 2021.
Mohammed Alshaali, co-founder and Chairman of Gulf Craft, said: “As we mark 40 years of a continuing legacy, we must take time to reflect on our achievements from the past and our ambitions for the future. With the launch of our flagship Majesty 175, we have cemented our position on the international stage as trailblazers in the field of composite yachts.
“As our global presence continues to expand at a significant pace, we must adapt and change the way we do business with our international clients, which is why we are incredibly proud to be delivering a luxury experience through our new hub in Dubai’s Port Rashid.
“As we look to the future, we will continue to see Gulf Craft strengthen its reputation as a globally recognised manufacturer of the world’s finest vessels, which can be found in marinas all over the world.”
Today, 92 per cent of all craft built at the company’s main shipyard in Umm Al Quwain are exported across the globe. The Gulf Craft Experience Centre creates an additional touchpoint for existing and potential clients, to further support the company’s rapid global expansion.
Talal Nasralla, Gulf Craft’s CEO, said: “We are witnessing the growth and demand of the industry, and in response to this we have made the strategic decision to expand our UAE operations to Port Rashid. The city is a hub to the world, and our new luxury Experience Centre connects the Gulf Craft brand to its international yachting community with a focus on becoming closer and delivering an exceptional experience.
“Port Rashid is the natural partner for this expansion as a home port with strong international travel links and conveniently located close to Dubai International Airport. You can also expect our expanded presence in other global locations very soon as we continue our international growth.”
The UAE builder manufacturers yachts and boats from 31-175ft across five brands: the flagship Majesty Yachts series, Nomad explorer yachts, Oryx sports yachts and open cruisers, Silvercraft family and fishing boats, and Touring Passenger Vessels.
Gulf Craft has built over 10,000 boats and currently operates a 462,000sqft production facility in Umm Al Quwain and a service centre in Ajman, as well as a 100,000sqft facility in the Maldives.
Headquartered in the UAE, Gulf Craft marks 20 years of manufacturing in the Maldives by announcing expansions plans following a large government contract for inter-island speed boats.