Lynn Fischer has been appointed as Global Chief Marketing Officer of the Grand Banks and Palm Beach brands.

Lynn Fisher, Global Chief Marketing Officer, GB Marine Group

GB Marine Group, designer and builder of Grand Banks and Palm Beach motoryachts, has announced US-based Lynn Fischer as its Global Chief Marketing Officer, a newly created role.

Fischer’s appointment in April followed the company’s March launch of a new composite manufacturing facility at its now-65,000sqm production facility in Pasir Gudang in Johor Bahru, Malaysia. GB Marine Group also has sales and service offices in North America, Europe, Australia and New Zealand.

In her new role, Fischer will work closely with CEO Mark Richards, who has headed GB Marine Group since 2014, having founded the Palm Beach brand in Australia in 1995. Grand Banks was founded in 1956 in Hong Kong and later relocated to Singapore then Malaysia.

“We are thrilled to welcome Lynn to the GB Marine Group,” Richards said. “Her deep expertise in building aspirational brands and delivering personalised client experiences will be instrumental as we bring even more exciting new products to market, expand our global footprint, and evolve our factory-direct strategy.

“Lynn shares our passion for design, performance, innovation and owner satisfaction. I look forward to the energy and insight she’ll bring to our family of brands.”

Most recently CMO at Vista, a leading private aviation company, Fischer has led marketing campaigns for organisations specialising in industries ranging from urban mobility to global private travel. Her expertise spans premium and luxury sectors, with a focus on brand building and customer-first experiences and benefits.

At GB Marine Group, Fischer will oversee brand strategy, digital and content marketing, global campaigns, customer insights and owner experience programme, while also supporting the company’s factory-direct sales model.

“GB Marine Group is not only a heritage builder but a company at the forefront of next-generation yachting,” Fischer said.

“From its ocean racing-inspired manufacturing approach that redefines performance and fuel efficiency, to its use of advanced technology and materials, GB Marine Group is pushing the boundaries of what’s possible on the water. Just as important, the company delivers a premium ownership experience that’s deeply personal and service-driven.

“It’s a privilege to join Mark and the team in bringing this exciting story to life and shaping a brand that reflects the innovation, craftsmanship and forward-thinking values that define this extraordinary company.”

gbmarinegroup.com