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Daniele Lucà appointed CEO of Simpson Marine
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Lucà has been tasked with leading the expansion of the Sanlorenzo, Bluegame and Nautor Swan brands in Asia Pacific.
Daniele Lucà, CEO, Simpson Marine
Sanlorenzo has announced the appointment of Daniele Lucà as CEO of Simpson Marine, the regional dealership acquired by the Italian shipyard last year and which represents Sanlorenzo, Bluegame and Nautor Swan across Asia-Pacific.
Simpson Marine represented Sanlorenzo in Asia from 2015 and Bluegame from 2020, with Nautor Swan added to the dealer’s portfolio last year following the Finnish shipyard’s acquisition by Sanlorenzo.
Lucà formerly served as Sales Director of Sanlorenzo’s Yacht Business Unit from September 2023, leading commercial operations in the EMEA, APAC, NAFTA and LATAM markets, and overseeing development of the sales and distribution network.
In his new role heading Simpson Marine, Lucà will lead operations and business development in Asia-Pacific and report directly to Massimo Perotti, Executive Chairman of Sanlorenzo.
Perotti said: “The appointment of Daniele Lucà, a manager who has proven over the years to be driven by passion, commitment, professionalism and vision, is an important step for our growth in the APAC market, a fast-growing region where we are focused on further developing the Sanlorenzo, Bluegame and Nautor Swan brands.
“With Daniele’s new leadership and alongside the entire Simpson Marine team, which boasts excellent knowledge of the high-end yachting industry, market dynamics and a widespread presence in key territories, I am confident we will seize the growth opportunities we have set for the company.”
Lucà, who holds an Executive MBA from the ESCP Business School in Paris, has over 20 years of experience in leadership roles within the energy transition and automotive sectors, with expertise in business development, strategic partnerships, and management of complex B2B and B2C operations.
Before joining Sanlorenzo, he served as Senior Vice President at Snam and managed strategic investments for the development of sustainable mobility, with a particular focus on hydrogen and biomethane. He was also a member of the Board of Directors at Teoresi Group.
Previously, he gained valuable experience at Fiat Chrysler Automobiles (FCA) as Business Development Director in the EMEA region, contributing to the group’s transition towards electric mobility and playing a key role in the merger with PSA, which led to the creation of Stellantis.
Lucà said: “I am proud of the trust our Chairman and the entire Sanlorenzo board have placed in me by giving me the opportunity to lead the growth and success in the APAC region through Simpson Marine, which has been recognised for its excellence for 40 years.
“We will strengthen our presence in this region by further elevating the positioning of our brands and increasing market awareness of our product range. We will focus on expanding our distribution network, improving our service levels to further increase customer satisfaction, and integrating strategic partners in key markets.”
