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Cigarette Racing launches in Middle East
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The American racing brand aims to “bring a new level of craftsmanship, performance and luxury to Middle East boating”.
Cigarette Racing officially launched its Middle East operation by presenting five Cigarette Racing boats at a high-profile VIP Open Day event in D-Marin’s Marsa Al Arab marina, which offered guests views of the Burj Al Arab.
A 59’ Tirranna, 52’ Thunder, 42’ Auroris and 41’ Nighthawk from the centre-console range and an iconic 515 Cigarette from the performance line were on display at the marina and in the sea.
Tim Trenker, CEO and Partner of Cigarette Middle East & Europe, said: “This is a significant milestone for Cigarette Racing as we re-affirm our commitment to the Middle East by launching our iconic brand in the region.
“Our VIP Open Day proudly displayed five Cigarette Racing models, with the brand showcasing its strength and commitment to luxury, premium quality in the region. The Cigarette Middle East team is excited to support and fulfil the boating dreams of customers in the region and we look forward to driving full throttle ahead.”
One of Cigarette Middle East’s first objectives is appointing dealers around the region “to ensure that the customer support on sales and aftersales are kept at the highest level for existing as well as future Cigarette boat owners”, the company stated.
Handcrafted by an in-house team of experienced laminators, upholsterers, riggers, metal workers and painters since 1969, Cigarette boats have a pleasure and racing tradition stretching back more than half a century.
“The demand for quality, craftsmanship and luxury performance boats is on the rise,” Cigarette stated. “Every Cigarette boat has a customised, high-end paintjob to ensure it is one of a kind.”
