Camper & Nicholsons marketing Tecnomar, Admiral in China, Hong Kong
Owned by Hong Kong-based Lai Sun Group, C&N has been appointed to market The Italian Sea Group’s two yacht-building brands in key Asian markets.
Admiral 37m Nono
Camper & Nicholsons International and The Italian Sea Group have signed a partnership for the marketing of Admiral and Tecnomar motor yachts in China and Hong Kong. Effective since November, the agreement aims to increase the visibility and promote the sales of the Admiral and Tecnomar brands of the yacht-building and refit group based in Marina di Carrara.
Part of the Hong Kong-based Lai Sun Group (click to read Lester Lam interview), Camper & Nicholsons has offices in Monaco, Cannes, Geneva, Palm Beach, London, Miami, Fort Lauderdale, Palm Beach and Hong Kong.
Tecnomar Evo 120 in Asia
Paolo Casani, CEO of Camper & Nicholsons (Leader, Issue 61 – click to read online), said: “We look forward to working with The Italian Sea Group in this partnership with China and Hong Kong. The Italian Sea Group, an internationally recognised company, is one of the most important players in the luxury yacht market. We are thrilled to be working alongside them.”
Admiral, founded in 1966, builds superyachts and earlier this year announced it was building the 100m Project Titanium. Founded in 1987, Tecnomar focuses on sports yachts up to 50m, with recent models including the Tecnomar Evo 120 and the Tecnomar for Lamborghini 63.
Tecnomar for Lamborghini 63
Giuseppe Taranto, Vice President & Chief Commercial Officer of The Italian Sea Group, said: “We are extremely proud of this collaboration with an important partner such as Camper & Nicholsons. We are sure that it will be a synergistic partnership that will allow us to expand our market and achieve positive results also in the regions of China and Hong Kong.”
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Carmen Lau of Camper & Nicholsons represents the buyer of the 141ft Dutch build, which features a Terence Disdale interior.