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Beneteau, Lagoon, Excess shine in Sydney


The Groupe Beneteau builders teamed up with dealers Flagstaff Marine, Chapman Marine and The Multihull Group at this year’s Sydney International Boat Show.


Beneteau, Lagoon, Excess, yacht, builder, brand, Groupe Beneteau, Flagstaff Marine, Chapman Marine, The Multihull Group, TMG, Oceanis, Figaro, Gran Turismo, Flyer, Antares

Flagstaff Marine and Chapman Marine represented Beneteau


Beneteau, Lagoon Catamarans and Excess Catamarans worked with their respective dealers in Australia to present 12 models between them at this year’s Sydney International Boat Show, which finished in early August.


Flagstaff Marine represents Beneteau sailing yachts and inboard motor yachts in New South Wales state plus Excess across Australia, Chapman Marine is Beneteau’s outboard motorboat dealer in New South Wales, while The Multihull Group is Lagoon’s representative for Australia.


Beneteau’s 11-strong fleet included the Oceanis 40.1, Oceanis 46.1 and Figaro Beneteau 3 sailing yachts shown by Flagstaff Marine, which also displayed a Gran Turismo 36 inboard motorboat. Chapman Marine showcased Gran Turismo 36, Gran Turismo 32, Flyer 9 Sundeck, Flyer 9 Spacedeck, Flyer 8 Sundeck, Antares 11 Fly and Antares 9 outboard motorboats.


Beneteau owners’ nights were organised by Flagstaff Marine on the first two days of the show before Chapman Marine held one on the evening of the third.


Embracing the digital age, Lagoon and The Multihull Group used a virtual story-telling approach with a fresh Lagoon Discovery Lounge. Decorated with tropical furniture and carpets in ‘Lagoon Blue’, the interactive lounge allowed guests to touch and feel the whole Lagoon range via advanced virtual tours.


Visitors were also encouraged to explore Seanapps, Groupe Beneteau’s in-house boat monitoring solution, and enjoy demonstrations by Raymarine, the navigation system used by Lagoon Catamarans.


Flagstaff Marine staged the Australia debut of the Excess 11, which features twin helm stations and a large open cockpit on deck, while lower-deck highlights include a 2m by 2m bed in the owner’s cabin and bathrooms with separate showers.


“It has been a wonderful experience to be finally back in Sydney for this important boat show after two years of shutdown,” said Hong Kong-based Erwan Her, Beneteau Sales Director, Asia Pacific.


“This enabled us to meet the owners, professionals from the industry, as well as prospects passionate about water sports or boating. The feedback from the market has been very positive over the past years as evidenced by the great sales in all segments, presenting us with a good reason to further strengthen the exposure in Sydney.”