Azimut’s ‘A-Room’ sets stage for new models


A 3D interactive digital theatre, the new A-Room resembles an indoor Azimut stand at a boat show and acts as an online stage for the brand’s new models.

The A-Room already features the new 53 Flybridge

Azimut Yachts has launched A-Room, a virtual showroom created to offer previews of its new models. An Azimut 53 Flybridge is the first model to feature in the 3D digital theatre, where a series of teasers and content are already online, with more to be added before the official unveiling.

Visitors to the A-Room connect to a virtual space designed to look like an indoor Azimut stand and can move around freely to interact with the content, which includes 3D tours and videos. The A-Room is split into themed areas including a theatre for presentations, corners dedicated to individual Collections and mega-screens with videos of the latest models.

The A-Room is designed to resemble an indoor Azimut stand

As well as showcasing the brand’s latest models, the A-Room will feature Azimut news and novelties. Users will be offered live streamed events organised for yacht launches, previews of innovative content and other initiatives designed to engage with customers and fans.

“The A-Room is driven by the desire to further open to digital technology, recognising it as a system that can engage powerfully with owners, customers and yachting enthusiasts, also on an emotional level. It’s an additional communication opportunity alongside the traditional channels,” Azimut stated.

The online platform includes videos on virtual ‘mega-screens’

The new channel follows Azimut’s Virtual Lounge, a platform that debuted early last year and provides a range of content including videos, technical data sheets and analysis. It was also used to host a three-day e-boat show in May 2020, resulting in the purchase of an Azimut S6, the shipyard’s first online sale.

Azimut is represented in Hong Kong, Macau, southern China, Taiwan and Singapore by Marine Italia.

Azimut finalising 53 Flybridge

The upcoming Azimut 53 features an Alberto Mancini exterior, a roomy flybridge, three guest cabins and a top speed of 31 knots with Volvo’s IPS propulsion.


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