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AkzoNobel promotes Awlgrip® HDT at Sanctuary Cove


AkzoNobel’s Yacht Coatings team exhibited the Awlgrip® HDT topcoat at this year’s Sanctuary Cove International Boat Show, following the product’s Asia-Pacific premiere last year.


AkzoNobel, Awlgrip, HDT, Yacht Coatings, paint, topcoat, yacht, Sanctuary Cove International Boat Show, Michael van Harmelen

AkzoNobel’s yacht coatings division celebrated the success of its innovative, revolutionary topcoat, Awlgrip® HDT, at this year’s Sanctuary Cove International Boat Show (May 19-22). The AkzoNobel Yacht Coatings team was on stand 138 and was again a key sponsor of The Captain’s Lounge, a custom-built networking zone for captains and industry representatives.


Launched in the Asia-Pacific region last year, Awlgrip® HDT (High Definition Technology) provides the highest level of performance and beauty for a topcoat, allowing owners to enhance and protect their boats with a mirror-like finish.


The high-performance, repairable topcoat outshines traditional versions while using significantly lower VOC content than typical high-gloss coatings, so setting new standards in sustainability. Combining repairability, hardness and micro-scratch resistance with superior gloss retention, Awlgrip® HDT keeps its clarity and distinction of image for longer.


Michael van Harmelen, Regional Marketing Manager for Europe and APAC, says: “As an industry leader in luxury yacht coatings we’re always striving to innovate. That’s why we designed Awlgrip® HDT – with input from applicators around the world – to offer a coatings solution that can match and exceed the needs and expectations of our customers and their boats.


“Awlgrip® HDT combines the functionality of a hard, durable finish (Awlgrip topcoat) with a slightly softer, repairable finish (Awlcraft® 2000), so it not only keeps boats looking at their best for longer but is able to perform at a higher level to withstand any environment. The product shows our steadfast commitment to pushing the boundaries of product performance and how our coatings play a vital role in helping to protect the environment.


“We have enjoyed a great first year with Awlgrip HDT in the Asia-Pacific region and were excited to be able to share this success, as well as showcase a number of our other innovations, at this year’s Sanctuary Cove International Boat Show.”