Awlgrip®, the renowned yacht brand under AkzoNobel, has introduced a revolutionary 3D Colour Visualiser on its website:

https://www.awlgrip.com/colors. The innovative, industry-leading tool is designed to empower boaters and applicators by simplifying their journey to find the perfect colour for their boat.

Boat owners, applicators, boatyards and builders now have at their fingertips a cutting-edge 3D Colour Visualiser, offering instant access to tens of thousands of colours from the extensive Awlgrip colour database. 

Whether it’s for a sailboat, sportfisher, motor yacht or a superyacht, users can select their vessel type and explore various colour options for the hull sides, deck, cabin and boot stripe, and including the fouling-control solution for their region.

Through AkzoNobel’s expertise in colour and utilising unique algorithms, boaters are now able to gain a visual representation of what their boat could look like in a 3D virtual environment, then download their project scheme to discuss with their retailer or client.

Unlike traditional ‘flat’ panels, the user can manipulate the virtual boat to view colours from different angles, providing a lifelike impression of how complex curves and angles will appear.

Jemma Lampkin, Commercial Director of AkzoNobel Yacht Coatings, emphasises that the tool reflects AkzoNobel’s commitment to enriching the customer’s experience when it comes to the important, often emotive subject of colour.

“This technology development is a testament to the digital innovation and passion that AkzoNobel and our yacht team strive to deliver to boaters and professionals every day. We’re truly excited to better assist our boaters and applicators in simplifying their journey towards finding the perfect colour and Awlgrip topcoat for their boats,” she said.

“Our customers want to find the right colour to make the boat look its best on the water. That’s why we’ve developed this industry-first solution to inspire them to make that choice of painting their boats easier.”

Matthew Anzardo, Global Segment Manager of AkzoNobel’s Yacht Coatings, said: “The introduction of our innovative 3D Colour Visualiser signifies another step in the way we use digital technology to support our customer experience.

“Extensive data analytics, investment in our colour portfolio and capability while adapting new trends and technology are key foundations that help us stand out when it comes to colour selection and performance in the boating industry.

“This is a 3D tool to help boaters gain a realistic representation of what their boat could look like, which is an important first step. Nonetheless, we still suggest working with your Awlgrip applicator to ensure that the colour choice is right for you.”

www.awlgrip.com/colors