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Asiamarine opens Saint-Tropez office
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One of Asia’s leading yachting companies, Asiamarine has expanded to Europe, offering a wide range of yachting services in the French Riviera.
Asiamarine Saint-Tropez, 36, Rue du 11 Novembre 1918
Asiamarine has opened an office in Saint-Tropez, where it represents Say Carbon Yachts for the Côte d’Azur region along France’s south coast. The office also specialises in charter throughout the French Riviera and offers more than 25 yachts including a wide range of models by Pardo, the Italian luxury dayboat builder represented by Asiamarine in Hong Kong and other key markets in Asia.
The new Saint-Tropez office is the brainchild of Asiamarine founder Eric Noyel, who grew up in the south of France before moving to Hong Kong over two decades ago. Noyel regularly returns to France, while French colleagues based in Hong Kong include Laura Verbrugge, who will work at the Saint-Tropez office during the European summer.
Asiamarine represents Say Carbon Yachts
“For over 20 years, Eric has lived and worked in Asia, helping develop the region’s yachting industry and building lasting relationships with yacht owners, charter guests and boating enthusiasts across Hong Kong, Thailand, Singapore and beyond,” Verbrugge said.
“Yet France has always remained close to his heart and among all the destinations along the French Riviera, Saint-Tropez is a special place. With its legendary harbour, glamorous lifestyle, crystal-clear waters and rich yachting heritage, it remains one of the most iconic and glamourous destinations in the world for yacht owners and charterers alike.”
Laura Verbrugge, Matt Reveyrand and Julia Moriaux
Julia Moriaux and Matt Reveyrand are also among staff at Asiamarine Saint-Tropez, which is located on Rue du 11 Novembre 1918. The office acts as a local point of contact for Asiamarine’s clients, with many spending time in Europe each summer.
Asiamarine’s charter fleet in Saint-Tropez also includes a Jeanneau Sea Loft 480, an eco-friendly 49-footer based on a ‘monomaran’ platform, with a draft of just 21 inches. A full-beam superstructure occupies the aft half of the boat, where all the side and aft windows can open, while aft bulwarks can fold down to create waterside balconies.
Jeanneau Sea Loft 480
In addition, the Saint-Tropez office can offer a wide range of additional services through its partnership with Upscale Yachting, a Cogolin-based specialist in berth and marina solutions, yacht management, technical support and maintenance, crew recruitment and placement, charter management, plus administrative and operational services.
“For our clients based in Asia, Asiamarine Saint-Tropez provides a familiar and trusted point of contact, even when they’re thousands of miles from home. Whether planning a summer charter, purchasing a yacht, securing a berth or managing an existing vessel, our team is here to guide every step of the journey,” Verbrugge said.
“Our objective is simple: to make yacht ownership effortless. For many of our clients, Saint-Tropez represents the perfect location to own a yacht. Spend your summers cruising the French Riviera with family and friends, then return to Asia knowing your yacht remains in expert hands.”
















